Cowboys Hotel

Luxurious details emerge for Dallas Cowboys headquarters hotel in Frisco

New details have been revealed regarding the Omni Frisco Hotel, the luxury property opening in summer 2017 adjacent to the new Dallas Cowboys World Headquarters.

At a VIP-packed event, Frisco Mayor Maher Maso provided updates on the 300-room hotel with an assemblage that included executives from Omni Hotels & Resorts and the Dallas Cowboys, plus representatives from the Frisco City Council, the Frisco Economic and Community Development Corporations, and the Frisco Convention & Visitors Bureau. Anyone who's anyone in Frisco was there.

The Omni Frisco will serve as a cornerstone of The Star development, which will be anchored by the Dallas Cowboys World Headquarters and The Ford Center. The Cowboys' new headquarters facilities will be home to the entire football operations, including administrative offices, coaches' offices, and the Dallas Cowboys Cheerleaders. The deal was struck in October 2014.

With seating for 12,000, The Ford Center is in a position to be the largest indoor stadium for amateur football in the country. It'll function both as the home venue for Frisco Independent School District (FISD) for events and activities and the practice and training facility for the Cowboys.

Mike Deitemeyer, president of Omni Hotels & Resorts, said that the hotel would honor the history of the Dallas Cowboys and the city of Frisco, with lots of local flavor. The design concept will incorporate the city's motto "Progress in Motion," with a nod to the Dallas Cowboys' history.

The goal is to set a new standard for hotel accommodations in Frisco. "The Star will be a first-of-its-kind destination that brings the Cowboys brand to life," said Dallas Cowboys owner and general manager Jerry Jones.

Hotel attributes
The hotel will be 16 stories tall, with 300 guest rooms and suites. Eateries will include a fine-dining spot, a coffee and wine bar in the lobby, and a rooftop bar and grill. A luxury retail outlet will offer local designers' goods and artwork, including sketches of Cowboys Ring of Honor inductees.

A rooftop pool and deck will be situated on the fourth floor, with room for 300 to 400 guests, plus views of the plaza and The Ford Center. Features include three firepits, cabanas, and a bar and grill.

A key feature will be its viability for meetings and events, with 24,000 square feet of meeting space, inclusive of a 13,000-square-foot ballroom. The Omni and Dallas Cowboys partnership also offers planners and attendees access to additional meetings and exhibit space in The Ford Center, as well as events on the plaza.

The Omni Frisco Hotel's partnership with the Dallas Cowboys is the latest in its expanding collection of properties anchoring multipurpose sports developments. The Omni San Diego Hotel is connected, via skybridge, to Petco Park, home of the Padres, while the Omni Atlanta Hotel at CNN Center connects to the College Football Hall of Fame and Museum.

The Dallas Cowboys broke ground on the property in 2014 on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway in Frisco. Additional facets of development will include more offices, retail, and restaurants.

A rendering of the lobby of the new Omni Frisco.

Courtesy rendering

A rendering of the lobby of the new Omni Frisco.

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NET GAINS

Horseshoe Bay Resort courts padel craze with $10M addition in Hill Country

Renderings courtesy of Horseshoe Bay Resort

The clubhouse will give players a place to gather and watch matches between rounds of tennis, pickleball, or padel.

Horseshoe Bay Resort, a sprawling lakeside destination in the Texas Hill Country about 215 miles south of Dallas, is going all in on the padel craze. The resort has broken ground on a $10 million racquet sports expansion that will include four dedicated padel courts and a new clubhouse by summer 2027.

According to a release, the expansion will include a 6,690-square-foot Racquet Sports Clubhouse with indoor and covered outdoor gathering areas. It will join the resort’s existing 12 tennis courts — six hard courts and six red clay courts — and 14 dedicated pickleball courts.

Padel combines elements of tennis and racquetball, using a net and tennis-style scoring on a smaller, enclosed court where the glass walls remain in play.

“Padel is experiencing explosive growth, and we’re excited our resort owners are going all-in on the specialized, enclosed glass-and-mesh courts required for dedicated padel play,” says Israel Castillo, the resort’s director of racquet sports, in the release.

The clubhouse will include a central lounge overlooking the courts, along with reception, retail, and additional gathering spaces. Planned furnishings include soft seating, high-top tables, televisions, and a counter running along a wall of windows facing the courts.

A 2,632-square-foot covered outdoor lounge will give spectators another place to watch matches. The clubhouse will also sell athletic clothing, footwear, equipment, and accessories, plus chef-prepared grab-and-go food, sports drinks, and ready-to-drink cocktails.

The new facilities will complement the resort’s Mouratoglou Tennis Center, an instructional program affiliated with Patrick Mouratoglou, the longtime former coach of Serena Williams. The Horseshoe Bay center offers private and group lessons, clinics, and camps led by coaches trained in Mouratoglou’s teaching method.

A rendering shows the exterior patio planned for Horseshoe Bay Resort’s new racquet clubhouse.Renderings courtesy of Horseshoe Bay Resort

Horseshoe Bay dates to the early 1970s, when developers began transforming ranchland along Lake LBJ into a resort community. Its original Slick Rock golf course opened in 1972 and later helped revive the Texas State Open. More recently, the resort served as the setting for the return of Golf Channel’s golf competition series “Big Break.”

The resort’s annual events include Balloons Over Horseshoe Bay Resort in April, Beer by the Bay in August, and the Wine, Dine & Jazz Festival in November. It occupies more than 7,000 acres along Lake LBJ and also offers golf courses, a marina, a spa, hotel rooms, villas, and lakeside condos.

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