Here's your shot

Dude Perfect teams up with Omni Frisco hotel for new tricked-out suite

Dude Perfect Suite, Omni PGA Frisco Resort

The Omni PGA Frisco Resort now has a Dude Perfect-branded suite.

Photo courtesy of Omni PGA Frisco Resort

Dude Perfect fans now have their shot to live like the sports-comedy group sensation: The Omni PGA Frisco Resort & Spa has partnered with Frisco-based Dude Perfect to debut a themed hotel suite packed with sports games, branded décor, and interactive activities overlooking the Fields Ranch golf course.

According to a release, the new Dude Perfect Suite is now open at the resort and available for bookings, but only for a limited time.

Located on the third floor, the suite includes a balcony overlooking the 10th hole at Fields Ranch East and is designed to accommodate six to eight guests. The setup, designed for families, includes one king bed, four twin bunk beds, and a pull-out sofa, with separate spaces geared toward both kids and adults.

Omni PGA Frisco Resort, Dude Perfect Suite So much fun in one room.Photo courtesy of Omni PGA Frisco Resort

The room leans heavily into the Dude Perfect "brand" - yes, there are spots for trick-shots. Sporty features include:

AstroTurf accents in the living room and bunk bedroom
A PlayStation gaming setup with leather gaming chairs
Mini basketball hoops and magnetic dart boards
Sports challenge games and soft-launch toys inspired by Dude Perfect stunts
A flexible game table for family activities
Sneaker-themed wallpaper in the bunk room
Selfie backdrops and oversized wall graphics
Dude Perfect-branded décor including throw pillows, towels, water bottles, and logo installations
In-room merchandise available for purchase, including hats, books, games, and water bottles

“This partnership gave us the opportunity to create an experience that feels larger than life for kids without compromising the level of comfort and quality parents expect from Omni PGA Frisco Resort,” say Jeff Smith, vice president and managing director at Omni PGA Frisco Resort & Spa, in the release. ”Collaborating with Dude Perfect, a brand that shares our roots in sports and community, allows us to reimagine the family getaway in a bold and memorable way.”

Omni PGA Frisco Resort, Dude Perfect Suite The suite has Astroturf, bunk beds, and overlooks the Fields Ranch golf course.Photo courtesy of Omni PGA Frisco Resort

Dude Perfect, founded in 2009 by five college friends (Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones) who built a following through trick-shot videos and sports content, has grown into one of the largest sports entertainment brands in the world. Their YouTube channel has become the biggest sports account on YouTube, with 62 million subscribers, and the group has garnered more than 18 billion views across platforms, with featured celebrities and athletes like Steph Curry, Serena Williams, Luka Doncic, Caitlin Clark, and CeeDee Lamb.

They've since expanded into a diversified media company encompassing video content, popular simulcasts for professional sports (like the NFL on Amazon), a best-selling toy in Walmart, and live tours. They also recently helped develop a construction-themed theme park in Grapevine.

"Partnering with Omni gives us the opportunity to bring the Dude Perfect version of sports, play, and competition for families to enjoy in the real world," says Andrew Yaffe, CEO of Dude Perfect. "Omni shares our belief that the best entertainment is interactive, epic, and built for families. Together, we’re creating something that brings the Dude Perfect experience to fans in a new way."

The Dude Perfect Suite package is available through December 2027 and includes breakfast and a resort credit for registered guests. The shot to live like a Dude won't come cheap for most folks: According to the website, rates start around $1,200 per night.

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major award

Las Colinas' Ritz-Carlton gains entry into elite club with Michelin Key

Photo courtesy of Ritz-Carlton

The lounge at the new Ritz-Carlton Spa in Las Colinas.

An iconic luxury retreat in Irving's Las Colinas district is one of seven Texas properties awarded a coveted Michelin Key this year. The Ritz-Carlton Dallas, Las Colinas — which was the Four Seasons prior to a multimillion dollar renovation and rebranding — joins several other Texas resorts to make this year's list, including:

In its entry on the Michelin website, the Guide’s inspectors admire the way The Ritz-Carlton's sprawling 400-acre retreat, complete with golf course, several hundred guest rooms, suites, and poolside villas "all but blend into a hilly Las Colinas landscape."

They add that although "golf is the draw, tennis and pickleball courts, three pools and a spa keep guests busy off the course."

Hotel representatives in a press release said they are honored to earn what they consider a "top-of-the-industry achievement" that is a "true testament to our ladies and gentlemen who work tirelessly to deliver unforgettable service."

"Following our massive property transformation," they add, "this accolade underscores our commitment to establishing a new benchmark for luxury hospitality here in North Texas."

Announced Friday, September 18, Michelin added 65 properties in America to its list of Key-worth stays, bringing the overall total to more than 350 hotels nationwide. Several Dallas-area hotels have previously been awarded keys, including last year's recipients Casa Duro on Greenville Avenue, Hotel Swexan in Uptown, Hotel Zaza in Uptown, and Rosewood Mansion on Turtle Creek, all of which received a one key ranking.

The Bowie House, Auberge Collection in Fort Worth maintained its two-key ranking from 2024.

The state’s only two key properties are the Commodore Perry Estate (Austin) and Hotel Emma (San Antonio). No properties in Texas hold three Michelin Keys.

Similar to the famous Michelin Stars awarded to restaurants, hotels may receive one, two, or three keys, which is defined as follows:

One Michelin Key for hotels that offer "very special" stays with service that "provides significantly more than similarly priced establishments."
Two Michelin Keys for "exceptional stays" where memorable guest experiences are "always guaranteed" with a special emphasis on the hotel's design or architecture.
Three Michelin Keys for hotels that provide "extraordinary stays" for "the ultimate in comfort and service, style and elegance."

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