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New Braunfels news

New marketplace development will transform historic Texas Hill Country site

Katherine Stinson
Dec 7, 2022 | 1:32 pm
New Braunfels Co-Op Marketplace

The Co-Op Marketplace is coming to historic downtown New Braunfels in 2024.

Rendering by Mogas + Gonzalez Associated Architects

Changes are ahead for a beloved Hill Country town's historic downtown, with a new 2.5-acre mixed-use development set to transform and repurpose the former New Braunfels Producers Co-Op.

Slated to open in 2024, the new Co-Op Marketplace will feature a biergarten, restaurants, bars, coffee shops, retail, and park space with a stage for live music.

According to a release, the site transformation is the brainchild of New Braunfels-area entrepreneurs and business owners. The late, notable New Braunfels businessman Ron Snider was one of the entrepreneurs behind the Co-Op Marketplace idea, working in tandem with his business partners, attorney Mike Myers and real estate developer Fred Heimer.

Now, Snider's wife, Carol, and their son, Chris, owners of nearby Krauses Cafe + Biergarten, are leading the project in honor of Snider's original vision.

"This is a very exciting project to be involved with and it has evolved a lot along the way while still holding true to what my dad and his partners originally envisioned by bringing something unique to downtown New Braunfels that the community can enjoy," Chris Snider shared in the release.

New Braunfels Co-Op Marketplace The Co-Op Marketplace will transform and repurpose the former New Braunfels Producers Co-Op. Courtesy photo

With construction set to begin in 2023, the new co-op space will be roughly 2.5 acres and feature more than 25,000 square feet of indoor space for guests. The release shared plans to adapt the existing agricultural buildings for the development, transforming structures like the 65-foot-tall grain silo, which will become the market's west entrance.

Plans for the space include more than an acre of outdoor space for guests to enjoy good weather days, with a splash pad and 4,000 square feet of artificial turf, seating, and shade trees.

Co-Op Marketplace New Braunfels The new development will feature a biergarten, restaurants, bars, coffee shops, retail, and park spaces.Rendering by Mogas + Gonzalez Associated Architects

San Antonio-based architectural practice Mogas + Gonzalez have been heavily involved in the plans for the space.

"Mogas + Gonzalez Associated Architects has worked closely with the owners’ vision to repurpose and recycle the existing and historically designated agrarian Co-Op structures to craft a campus of indoor and outdoor spaces that invite the city and its visitors to relax, dine, and celebrate right in the heart of downtown New Braunfels," said architect Richard Mogas in the release.

The exciting new space will be located at 210 S. Castell Ave., New Braunfels. Guests can grab authentic German fare down the street at Krause's and walk down to the Co-Op, which will also have a 13,000 square foot marketplace for restaurants, vendors, and more.

new braunfels co-op local business downtown new braunfels city life hill country texas
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a family friendly destination

Family-owned whiskey distillery opening in the Texas Hill Country

Amber Heckler
Oct 15, 2026 | 4:55 pm
Briggs Distilling Co. in Driftwood
Photo by Hayden Walker
Briggs Distilling Co. will open its doors on October 17.

A new family-owned distillery is joining the vast landscape of breweries, wineries, and other spirit-makers in the Texas Hill Country. Briggs Distilling Co. will start serving cocktails, mocktails, and more at its spacious facility at 121 Brownson Ln. in Driftwood on Saturday, October 17.

The 9,000-square-foot distillery is owned and operated by the Briggs family. It was founded by R.S. Briggs with longtime family friend Davis Tucker serving as its president. Master distiller Colton Weinstein is in charge of production and distilling operations.

The distillery has developed three expressions for whiskey drinkers to try neat or in a cocktail. Each is made with Texas rainwater and bottled on-site. From a press release, look out for the following flavor profiles:

  • Straight Rye Whiskey: spice and bright herbs with lingering sherry notes to finish
  • Heritage Reserve Bourbon: caramel, candy, and leather notes with hints of spice and cherry and a medium finish
  • Wheated Bourbon: described as "sweet and fruity, with tobacco notes that coat the mouth and a medium-short finish"

Briggs Distilling Co. whiskey and bourbon products Patrons can buy a bottle of Briggs whiskey or bourbon on-site to take home. Photo by Hayden Walker

The spirits will be available to try in individual tastings ($10 each) and flights ($15), as well as draft, frozen, and house cocktails priced from $10-$14 each.

Briggs Distilling will also serve mocktails, a frozen Texas Two-Step (lime, orange, and house cane syrup with a choice of strawberry, mango, coconut, or passion fruit), and other non-alcoholic options like soda, ginger beer, and coffee from neighboring Driftwood café Sonder Coffee Lounge.

Beyond the whiskey-making operations and the tasting room, the property will feature a treehouse-inspired children's area, family- and dog-friendly amenities, and an on-site food truck. Live music from local musicians will also be a regular occurrence on Fridays and Saturdays.

Above all, the Hill Country distillery is envisioned as a "community gathering place" that aims to make all visitors feel at home.

"For generations, this part of Texas has brought people together around good food and conversation under wide-open skies," R.S. Briggs said in the release. "We wanted Briggs Distilling to carry that spirit forward while adding one crucial component: good whiskey."

Briggs Distilling Co. interior The distillery was designed by Texas-based M. Elliott Studio with contemporary furniture that visitors can rearrange as they see fit for their gatherings.Photo by Hayden Walker

Briggs Distilling will host community events throughout the year, engage in sustainability initiatives such as recycling bottles through local businesses, and pursue additional giveback opportunities to demonstrate a commitment to the Hill Country area.

Bailey Briggs, R.S.'s daughter and vice president of marketing, said the land the distillery stands on has been in their family for generations, and their "family-first philosophy" is the heart of their business.

"Briggs Distilling was born from family and built for families," Bailey said in a release. "For more than twenty years, our family has called the Texas Hill Country home, spending holidays, birthdays, and long summer days on the river together. Those memories shaped our lives and inspired us to create a place where other families could make their own."

Following the grand opening on October 17, Briggs Distilling Co. will be open from 4-10 pm Wednesdays through Thursdays, 11 am-10 pm Fridays and Saturdays, and 11 am-7 pm Sundays. Happy hour will run from 3-6 pm Wednesdays through Fridays. Kid-friendly specials will also be offered on Sundays.

Briggs Distilling Co. in Driftwood
Photo by Hayden Walker

Briggs Distilling Co. will open its doors on October 17.

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