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    The Lean In backlash

    Why do so many women hate Facebook COO Sheryl Sandberg's message?

    Amanda Brady
    Mar 11, 2013 | 8:52 am

    It’s happening again. Another successful woman executive is skewered — mostly by other women — for having the gall to try to have it all. Facebook COO Sheryl Sandberg's book, Lean In: Women, Work, and the Will to Lead, is causing quite a stir in the media. As I read the many articles and blog posts commenting on a book that most authors have not actually read, I can’t help but wonder why there is such a backlash against this woman.

    Why can’t a wealthy, successful, working woman with a nanny and a 7,000-square-foot home have something of value to offer other working women?

    Here’s the approach I took as I tried to sort through the vicious commentary. Maybe this approach will help you too, as you’ll be hearing and seeing even more press with the official launch of Sandberg’s Lean In.

    Why can’t a wealthy, successful, working woman with a nanny and a 7,000-square-foot home have something of value to offer other working women?

    Is her message relevant?
    Sandberg appears to be addressing a persistent problem that just doesn’t seem to go away, that women are not in as many leadership positions as they should be. As of the end of 2012, there were 21 women CEOs in the Fortune 500; that’s 4.2 percent, up from 16 (3.2 percent) at the end of 2011. Gains are being made, though not at an impressive rate.

    Assuming a proactive stance
    Although women may still have a long way to go for equity, what impresses me is that Sandberg isn’t pointing the finger at men or at society in general and simply demanding the universe to “make it right,” but instead offers suggestions on how to overcome the inequities despite the challenge.

    Amazon’s book description reads, “In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.”

    Okay, tell me more.

    Coming from a place of knowledge
    Sandberg wasn’t born the COO of Facebook. She had to work her way up a ladder, which I suspect entailed many long days and late nights at the office.

    Although her current situation might seem a bit out of touch with the daily realities of most working women (“I am fully aware that most women are not focused on changing social norms for the next generation but simply trying to get through each day,” she writes), and these days she leaves the office at 5:30, one might assume that lessons learned as her career progressed have some relevance to those trying to figure out how best to pursue successful, demanding careers while still having a life outside the office.

    Take the cafe approach: Take what you want and leave the rest
    Sandberg has some good suggestions in her book that sound like lessons learned rather than idealist motivational speaker hoopla (from “Career tips from Sheryl Sandberg’s ‘Lean In’” in Businessweek/AP):

    • Sit at the table. Raise your hand. Men do.
    • When negotiating, “Think personally, act communally.” Use “we” instead of “I.”
    • Don’t sacrifice being liked for being successful. A lesson learned from Facebook CEO Mark Zuckerberg.
    • Take risks. Step up. Look for stretch assignments. Even when you aren’t sure you’re ready.
    • Make your partner a real partner, i.e., men are parents too.

    Assume sincerity
    Sandberg didn’t write the book for the money. Her income far surpasses whatever proceeds might come from publishing the book.

    And taken in context with her other social ventures – starting a women’s professional support group at Google and the launch last week of the “Lean In” organization, “a global community committed to offering women the encouragement and support to lean in to their ambitions” – it would appear that she simply wants to offer advice.

    Although it remains to be seen whether the Lean In organization is a success, Sandberg has at least created a potential revenue support stream as all book proceeds go to the organization.

    Read first, attack later
    As the New Yorker article suggested, “Maybe you should read the book: The Sheryl Sandberg backlash.” Enough said.

    Perhaps if Sandberg were lunching with the ladies each day instead of leading a Fortune 500 organization in a competitive business climate, I would discount her words. But I know she lives with the daily stresses of being an executive and making difficult, bet-the-company decisions every day. No one gets to the top or stays at the top without being willing to do so.

    Game changers are always controversial. Hopefully Sandberg can take the heat. And, hopefully, she can help change the game.

    Full disclosure: I didn’t qualify for an advance copy of Lean In, but mine should arrive by March 14.

    ---

    Amanda Brady is director of The Alexander Group, a national executive search firm headquartered in Houston.

    Many are lashing out against Sheryl Sandberg's book, Lean In, without actually having read it.

    Sheryl Sandberg, Lean In, Facebook COO, book
    Amazon.com
    Many are lashing out against Sheryl Sandberg's book, Lean In, without actually having read it.
    unspecified
    news/innovation

    Innovation highway

    Amazon's Zoox robotaxis steer into Dallas, revving up rivalry with Waymo

    John Egan
    Mar 9, 2026 | 2:13 pm
    Zoox robotaxi
    Photo courtesy of Zoox
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    Ride-hailing robotaxis operated by Amazon-owned Zoox will soon hit the roads in Dallas, alongside those operated by chief competitor Waymo.

    Zoox is expanding its test fleet to Dallas and Phoenix after launching pilot projects in Austin, Atlanta, Las Vegas, Los Angeles, Miami, the San Francisco Bay Area, Seattle, and Washington, D.C.

    Zoox says in a blog post that Dallas and Phoenix are “rapidly growing metropolitan areas with high demand for ride-hailing and first- and last-mile connections. Expanding into these cities allows us to test in sprawling environments, differentiating this … from our testing in other dense metro areas like San Francisco.”

    In Dallas and Phoenix, Zoox vehicles will be on the streets of centrally located neighborhoods, the company says.

    “Dallas provides a valuable testing ground to refine our AI against diverse weather and complex road networks,” Zoox adds.

    The Zoox test fleet, which comprises retrofitted Toyota Highlander SUVs, has been traveling on public roadways since 2017, starting with the San Francisco Bay Area and Las Vegas. Amazon bought the company in 2020 for $1.3 billion.

    When Zoox tests its robotaxis in a new market, it initially focuses on mapping streets before moving on to autonomous driving.

    “There is always a safety driver behind the wheel who can take over at any time, disengaging the AI if needed,” the company says.

    After finishing its tests with SUVs in Dallas and Phoenix, Zoox will start testing its box-shaped, purpose-built robotaxis.

    In the San Francisco Bay Area and Las Vegas, their vehicles have traveled more than one million miles and served more than 300,000 ride-hailing passengers.

    Zoox joins Waymo in introducing self-driving taxis to Dallas. Last month, Waymo announced its entry into the Dallas, Houston, San Antonio, and Orlando, Florida, markets.

    Waymo, owned by Google’s parent company, says it has logged more 20 million ride-hailing trips in 10 cities, including Dallas, Austin, Houston, and San Antonio.

    “Dallas is excited for Waymo to launch operations in our city, providing Dallas residents and visitors with new, innovative transportation options,” Dallas Mayor Eric Johnson said in February. “The availability of Waymo’s fully autonomous ride service further cements Dallas’ reputation as one of America’s most innovative and dynamic cities.”

    carstransportationinnovation
    news/innovation

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