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    Let's Shop

    Dallas' West Village gears up to open 2 new boutiques

    CultureMap Create
    Jul 19, 2021 | 1:28 pm

    If you're looking to upgrade your wardrobe and adorn yourself with a little something sparkly, West Village should be your next stop.

    The Uptown mixed-use development is gearing up to open two new boutiques: Nashville-based clothing shop Kittenish and Seattle-based jeweler Brilliant Earth.

    The first is the brainchild of country singer and influencer Jessie James Decker, wife of former NFL pro Eric Decker (who's president of the company).

    Also an author, Decker founded the fun and flirty brand with the intent of creating outfits that let women express themselves through fashion.

    She opened her flagship store in 2019, and another outpost quickly followed in Florida. Dallas will be the brand's third location overall, and the first in Texas.

    Founded in 2005, Brilliant Earth is the global leader in ethically sourced fine jewelry. Its mission is to make beautiful jewelry while cultivating a more transparent, sustainable, and compassionate jewelry industry.

    Founded by Beth Gerstein and Eric Grossberg, Brilliant Earth began with the belief that ethically sourced jewelry can be an effective tool for social change.

    It uses Beyond Conflict Free and recycled precious metals, and donates 5 percent of its net proceeds toward "building a brighter future in the mining communities and communities in which it operates."

    Brilliant Earth's stones are ethically sourced.

    Diamond ring
    Photo courtesy of Brilliant Earth
    Brilliant Earth's stones are ethically sourced.
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    Discount Shopping News

    The TJ Maxx of outdoor gear stores Sierra to make DFW debut in Allen

    Teresa Gubbins
    Oct 14, 2025 | 11:24 am
    Sierra
    Sierra
    Sierra

    A new store with brand name active and outdoor gear at low prices is coming to Dallas: Sierra, which is sort of like the TJ Maxx version of an outdoor equipment store, will open a location at The Village at Allen, at 170 E. Stacy Rd. #2030.

    This is only the second location for Sierra, following its recent Texas debut in San Antonio. According to a release, it'll open on Saturday, October 18 with a grand opening celebration starting at 8 am, including DJ, giveaways, and a hidden tag activity offering a chance to win a Sierra gift card.

    Sierra is the go-to destination for value on top active and outdoor brands, with savings of up to 20–60 percent less than department and specialty store prices. They sell gear for every outdoor pursuit, whether it’s a leisurely neighborhood walk, cycling along The Allen Bike Trail, or golfing at Watters Creek.

    The company was founded in 1986 and is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, whose subsidiaries include T.J. Maxx, Marshalls, HomeGoods, Winners, and TK Maxx.

    There are currently 138 Sierra stores selling apparel, footwear, and gear for the whole family. Some of the current finds include GoreTex jackets, Perrin hiking boots, Adidas duffel bags, Sherpa sweaters, North Face ski pants, Frye knee-high harness boots, Free People denim jackets, Pendleton rain boots, Carhartt beanies, and more.

    “We’re excited to bring the Sierra experience to more Texans with our new store in Allen, extending our reach to the greater Dallas-Fort Worth community,” says Sierra Assistant marketing VP Amanda Johnson in a statement. "Sierra is committed to making active lifestyles accessible for everyone. From outdoor adventures to everyday activities, our goal is to provide premium apparel, footwear and gear at prices that make staying active simple and attainable."

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