Need founder Matt Alexander and new COO Imran Sheikh had a lot to celebrate recently. The duo threw a party for the first anniversary of their men’s lifestyle site — which also happened to be both of their birthdays.
That also was the day that Need launched a redesign, which provides an improved experience for its now 200,000-plus users, such as new features like favoriting and automated returns. The redesign also includes Essentials, a selection of items for day-to-day life (think grooming products and literature) that are available outside the normal monthly collection.
To appropriately commemorate the occasion, the Need team welcomed supporters — including David Goltl, Smoot Carter, Ellen Flowers, Janie Flowers, Blaire and Peter Butler, Clarisa Lindenmeyer, Molly Cain, Lauren and Hunter Pond, and Carla Rosenberg — to its headquarters in the Design District, where they enjoyed cocktails shaken by the experts at Parliament and small bites courtesy of Oak. There was plenty to reminisce about, because a lot has transpired during these last 12 months, including more funding and staff, a stint as co-sponsor of New York Fashion Week Men’s Day, and the launch of the Deep Ellum pop-up concept Unbranded — an endeavor between Need and fellow online men’s retailer Foot Cardigan.
Carla Rosenberg, Chris Kahle, Kirstin Smith Sensabaugh
Blood Cancer United executive director Leah Swanson, Spirit of Tom Landry Award recipient Vivian Haddad, Lara Haddad and emcee Clarice Tinsley.Photo by Tamytha Cameron and Celeste Cass
