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    Drink Up

    Bold new spiked beverage introduces Dallas to organic alcohol and zero sugar

    CultureMap Create
    Dec 6, 2019 | 3:15 pm

    Let's take a quick poll: Who's off sugar right now? Counting calories? Trying to live a more organic life? If you still want to enjoy what you're drinking, that's where Crook & Marker comes in.

    The vibrantly flavored spiked and sparkling beverage is made with zero sugar, organic alcohol, and less than one net carb per can, all for only 80 calories. Here's its story:

    First, the stats.
    Crook & Marker drinks are the only spiked and sparkling beverages of their kind. Not only is there zero sugar but they're also made with a proprietary organic alcohol known as BaseBrew. This comes from superfoods and ancient grains such as quinoa, millet, amaranth, and cassava root, then the drinks are brewed and meticulously filtered. They are sweetened from natural sources, gluten-free, non-GMO, and vegan, with 80 calories and less than 1 gram net carbs per can and 4 percent ABV.

    Next, the flavors.
    There are eight luscious, natural fruit flavors: black cherry, blackberry lime, coconut pineapple, grapefruit, mango, peach, strawberry lemon, and tangerine. You can get them in two-flavor eight-packs and single-flavor four-packs.

    Wait, where to buy?
    Crook & Marker beverages are sold in retail stores, bars, restaurants, and other locations nationwide. In Texas, they are available at retail chains such as HEB, Target, Total Wine & More, Whole Foods, Goody Goody, and Specs.

    Lastly, the name.
    For every 100 white sheep, a shepherd places one black sheep — also known as a marker — among them to help keep track of the flock. While the shepherd wields a heavy crook to corral the herd, the marker is a rebel who refuses to be penned in and often resists the shepherd. It's this balance that inspired the name of the decidedly untraditional drink, which refutes the claim that "good for you" and "great taste" can't co-exist.

    But that's not all...
    Beverage innovator Ben Weiss, who previously founded Bai Antioxidant Beverages before starting Crook & Marker, recently announced a line of spiked sodas. They're made with the same organic alcohol and zero sugar as the spiked and sparkling beverage, and come in classic cola, lemon lime, ginger ale, and root beer flavors. The new line began rolling out in select regional markets in October, with a national launch expected for early 2020. Crook & Marker spiked soda will be available in Target and other stores across Texas beginning December 29.

    Crook & Marker stands out in a sea of sameness.

    Crook & Marker spiked seltzer
    Photo by Ashley Gongora
    Crook & Marker stands out in a sea of sameness.
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    Coffee News

    California coffee roaster debuts new coffee shop chain in Flower Mound

    Teresa Gubbins
    Nov 17, 2025 | 10:09 am
    Twisted Goat Coffee
    Chocolate Fish
    Twisted Goat Coffee

    A new coffee spot with roots in northern California is coming to Texas: Called Twisted Goat Coffee, it'll open at Cross Timbers Village in Flower Mound, at 4251 Cross Timbers Rd.

    According to a release, the 1,037-square-foot shop will open in spring 2026.

    Twisted Goat Coffee has ties to Chocolate Fish Coffee, a coffee roaster that launched in 2008 that also has four retail coffeehouses in Sacramento as well as two kiosks at the city's airport. But this will be a new brand. They're not gonna go with Chocolate Fish here. They're going with "Twisted Goat" — which, to be honest, does not convey coffee. But neither does "Chocolate Fish." Whoever chooses their branding seems to have a thing for weird animal names.

    Whatever it's called, it's going to be a good thing for the Flower Mound center, says Sam Joyner, a broker associate who worked on the deal.

    "A new coffee shop like this will be a good addition to the tenant base at Cross Timbers Village," Joyner says. "It was our only vacancy in three years. We've been looking forward to filling up the center."

    They reheally wanted to be here, says Leigh Richter, executive vice president of Dallas-based Bradford Commercial Real Estate Services.

    "Twisted Goat Coffee really wanted to be in Cross Timbers Village," Richter says. "It is pretty amazing that it's going to be the first location for a new coffeehouse brand for the multi-billion-dollar sector."

    Twisted Goat Coffee does not yet have a website nor a menu but the release says they will feature specialty roasts and bakery items. One presumes the lineup will be similar to what is served at their sibling Chocolate Fish Coffee. Their menu is also not listed but the chalkboard on this instagram post shows their spring menu with Black Cherry Vanilla Oat Latte, matcha waffles, and a matcha tonic lemonade.

    Currently, Chocolate Fish is featuring a selection of their "fave fall pastries" that include a pumpkin cream cheese muffin, pumpkin spice cookie, and pumpkin scone, as well as a pumpkin toast topped with cream cheese, pumpkin butter, honey, and nutmeg.

    There'll be indoor seating as well as a patio. It will be open from 7 am-5 pm daily.

    In tandem with the new lease, the Bradford team also secured a 1,789-sf renewal for the landlord, re-upping the project's first tenant, David Ryan Salon, for the long term. Completed in spring 2013, Cross Timbers Village is home to 11 tenants in two buildings with an outdoor seating area and a Tom Thumb grocery store as the shadow anchor.

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