She's Got the Look
Stylish Dallasites flock to Design District for Aftershock London's big reveal
After weeks of searching, deliberating and voting, Aftershock London finally announced the winner of its Face of Aftershock competition: Samantha McCoy is the new Dallas-based spokesmodel for the brand.
McCoy and her co-finalists — including Jennifer de Socarraz-Fleming, Michelle Hanson, Roxana Meza, Alison McDaniel and Carolina Caldwell — mingled with their families at the Aria Stone Gallery in the Dallas Design District while waiting for the big reveal.
McCoy was selected through a combination of public voting and a panel of judges, and she will represent the brand by taking part in a full-scale photo shoot mixed with public appearances that should further the brand’s presence in Dallas and beyond.
Fashion-minded guests — including Cynthia Smoot, LeeAnne Locken, Yvonne Crum, Hamilton Sneed and Jackson — raised a glass to McCoy, a rising star on the Dallas fashion scene. The Wisconsin native, who now lives in Frisco, also received a trip for two to London, courtesy of Aftershock.