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    Puppy Love

    Best-selling author Rory Freedman taps CultureMap contributor for new book cover

    Jennifer Chininis
    May 13, 2013 | 4:00 pm

    Dallas photographer Sylvia Elzafon is, as they say, having a moment. The CultureMap contributor was formerly best known for her heartwarming and joyful portraits of shelter dogs and cats, an ongoing labor of love for this active animal activist.

    But soon she will be better known as the cover girl for best-selling author Rory Freedman’s new book, Beg: A Radical New Way of Regarding Animals.

    “To see my photo on the cover of a book that is so right in line with the things that are most important to me is such an amazing honor,” says Sylvia Elzafon.

    Well, Elzafon herself is not on the cover. Beg’s cover girl is Roxy, one of the bright-eyed dogs Elzafon photographed at Dallas Animal Services.

    “Rory has long been an inspiration of mine, because she’s a staunch advocate for all things animal,” Elzafon says. “Her first book, Skinny Bitch, is one of the favorites on my shelf.

    “In Beg, she makes a solid case for extending our compassion for companion animals to all animals,” Elzafon says. “This is something I try to help folks in rescue understand. It’s really cool seeing the ‘light bulb moments’ happen with folks who are huge animal advocates for companion animals but hadn’t before considered the issues of farmed animals, animals in entertainment and science, etc.”

    Freedman and Elzafon have crossed paths before. Elzafon does work for Los Angeles-based Mercy for Animals, so she counts members of the LA animal activist community among her “extended family.” Freedman, who lives in LA, runs in similar circles, and she was familiar with Elzafon’s work through Facebook.

    When Freedman’s publisher sent her ideas for the book cover, none matched her vision. “It has to be Sylvia’s,” she told them. That’s when the publisher reached out to Elzafon for samples of her work, and they selected the portrait of Roxy.

    “The importance of Sylvia’s work can’t be overstated,” Freedman told us via email. “She gives each of the shelter dogs she photographs a fighting chance at finding a home. She’s a perfect example of how one person can make a difference. I’m thrilled to showcase her talent, passion and heroism.”

    Elzafon went to LA last week for the Beg book launch party, where she got to spend time with Freedman. “She was so sweet and grateful and gave me a big hug. She had tears in her eyes,” Elzafon says.

    “To see my photo on the cover of a book that is so right in line with the things that are most important to me is such an amazing honor and one of the highlights of my photo career.”

    As for Roxy? Elzafon — who tries to keep track of the animals she photographs — says she was adopted. “Fingers crossed that she’s living a good life.”

    This happy face was captured by Dallas photographer Sylvia Elzafon.

    Book cover of Beg: A Radical New Way of Regading Animals by Rory Freedman
    Photo courtesy of Perseus Books
    This happy face was captured by Dallas photographer Sylvia Elzafon.
    unspecified
    news/city-life

    This Week's Hot Headlines

    11 Dallas neighbors declared best places to live and more top stories

    CultureMap Staff
    May 23, 2026 | 10:00 am
    Flower Mound, Texas
    flowermound.gov/
    Flower Mound has skyrocketed into the top 10 most livable small cities in 2025.

    Editor's note: The top Dallas news of the week includes the best places to live in 2026, an ambitious new restaurant, and a major mixed-use development. Catch up on the hottest Dallas headlines below, then check out the best things to do on Memorial Day weekend.

    1. 11 Dallas neighbors make U.S. News list of best places to live in 2026. A host of Dallas-Fort Worth suburbs have been crowned the best places to live in the U.S. for 2026, according to U.S. News & World Report.

    2. Tasting menu restaurant Punk Noir to open in Dallas' Design District. A new restaurant doing a tasting menu only is coming to Dallas' Design District. Called Punk Noir, it'll open with a 20-course tasting menu and an immersive, multi-room design.

    Punk Noir Punk Noir is opening June 2 in the Dallas Design District. Courtesy rendering

    3. Catch up with the new openings in this Dallas restaurant news. This latest roundup of dining news around Dallas is a powerhouse, with some big openings, a closing, a reopening, a relocation, and a coming-soon.

    4. Dallas' Henderson Ave. project lands 11 new tenants from bagels to boots. A major mixed-use development taking shape on Dallas’ Henderson Avenue has signed 11 new retailers and restaurants, including a viral bagel shop, the first Dallas location of a major Western brand, and more food, fashion, and wellness destinations.

    5. Starbucks to close Dallas office and cut jobs as part of restructuring. Starbucks will close some U.S. offices, including one in Dallas, and will lay off 300 corporate employees and as part of its ongoing turnaround, the company said Friday, May 15.

    hot-headlinesus news & world reportopeningsstarbuckshenderson-avenuemost popular stories
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