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    Failing Grade

    2 Texas college towns face extra economic risk due to COVID-19, says study

    Lindsey Wilson
    Aug 3, 2020 | 12:00 pm
    Texas A&M football
    College Station relies on Texas A&M students and staff to keep the city running.
    Facebook/Texas A&M

    As colleges struggle with the decision of whether or not to open their campuses for in-person learning this fall, the towns in which they are located are already feeling the strain.

    College towns rely on students, teachers, and staff to inject money into their local economies, and even if campuses reopen there may be a lower demand for eating out, attending sports games, and other spending activities.

    SmartAsset recently conducted a study of 95 college towns (with populations of 50,000 or more and at least one four-year college or university) to see which might be in the best position to weather the coronavirus crisis this year — and which are in serious trouble.

    Sadly, two of the most economically vulnerable can be found in Texas. College Station, home of Texas A&M, is high on the list at No. 2. San Marcos, located about 50 miles north of San Antonio and home to Texas State University, is also on the list, coming in at No. 9.

    To determine its ranking, the finance website looked at six metrics:

    • Students as a percentage of the population
    • College staff as a percentage of workers
    • Concentration of restaurants and bars
    • Concentration of entertainment establishments
    • Concentration of bookstores
    • Concentration of hotels

    Each metric was then ranked, with double weight going to the first two and full weight to the remaining four. Then each city's average ranking was used to determine a final score, with the highest (most vulnerable) receiving a 100 and the lowest (most secure) receiving a 0.

    Having two Texas towns in the top 10 fits the overall findings, as many Midwestern and Southern college towns are at the top of the list.

    No. 2 College Station received a total of 99.81, thanks largely to it having the second-largest college population in the study. In 2018, which is when the Census numbers used are from, more than 44 percent of the city's population was made up of undergraduates at Texas A&M University. Additionally, data shows that the town's economy relies heavily on local restaurants and bars. The area has the 12th-highest concentration of restaurants and bars in the study, at 9.27 percent.

    San Marcos ranks in the worst fourth of college towns in terms of vulnerability during COVID-19 for four of the six metrics considered. It has the fourth-highest student population relative to the city's population, 23rd-highest concentration of entertainment establishments, 13th-highest concentration of bookstores and 18th-highest concentration of hotels. Overall, it earned a score of 89.96.

    Bloomington, Indiana, which is home to Indiana University Bloomington, takes the unlucky top spot, mainly because one in three of its residents is an undergraduate student.

    Of the 11 college towns SmartAsset identified as being most vulnerable during COVID-19 (No. 10 was a tie), all have city populations of less than 125,000. In those towns, students and staff make up larger percentages of the population and workforce. More than two in 10 residents are undergraduate students in all 11 towns. Additionally, in all but one of the 11 — hey there, Flagstaff, Arizona — more than one in 10 workers are employed by local four-year institutions.

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    This week's hot headlines

    The salary you need to live comfortably in Dallas and more top stories

    CultureMap Staff
    Mar 28, 2026 | 10:00 am
    Money, salaries, SmartAsset
    Photo by Giorgio Trovato on Unsplash
    Single Dallasites need to make nearly $97,000 to live comfortably in the city, the report found.

    Editor's note: The top Dallas news of the week includes a national income report and two big closures. Plus, the best patios for spring dining around Dallas. Catch up on our most popular stories below, then find the best things to do this weekend right here.

    1. This is the salary you need to live comfortably in Dallas in 2026. A report analyzing how much it costs to live "in sustainable comfort" in the biggest U.S. cities has found Dallas residents need to make $1,040 more than they did last year to live comfortably.

    2. Dallas CBD shop will shutter in response to new legislation. A Dallas shop specializing in hemp products is closing. CBD Farmhouse, a woman-owned hemp dispensary, will close at the end of March in response to new legislation in Texas.

    3. 5 best restaurant patios in Dallas to hit on a warm spring day in 2026. It's time to hit the patio. In a search for the best patio, deciding factors include sunshine, comfortable accommodations, an engaging view, and something good to eat and drink. You'll find all of that at these five Dallas hotspots.

    Taco Y Vino Award-winning patio at Taco Y Vino. Photo courtesy of Taco Y Vino

    4. Beloved Dallas retailer Weir’s Furniture to close after 78 years. Weir's Furniture, a family-owned company that has sold home furnishings to generations of North Texans since 1948, is closing the doors to all stores for good. Going-out-of-business sales began March 26.

    5. New gastropub from chef Tiffany Derry lands at EpicCentral Grand Prairie. Dallas' busiest celebrity chef, Tiffany Derry, is readying her newest dining concept for its big debut. The Landing, a gastropub, sports bar, and social lounge, is coming to Grand Prairie's EpicCentral complex.

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