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Head to La Grange to walk in the footsteps of true Texas heroes
Opt for Optimism

Frost Bank unwraps surprise taco takeover for Dallas trolley commuters

Frost Bank unwraps surprise taco takeover for Dallas trolley commuters

By CultureMap Create
Nov 21, 2018, 12:41 pm
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Slideshow
Frost pop-up on McKinney Avenue Trolley
Frost Bank and CultureMap popped up on the M-Line Trolley. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
Morning commuters received Frost cash cards. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
They also got their choice of breakfast tacos from Velvet Taco. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
CultureMap surprised riders for an hour one recent Monday morning. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
The cash cards are a way to spread generosity and optimism. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
Riders also got a Velvet Taco coupon for another free taco. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
Follow CultureMap on social media for hints about where the next pop-up will be. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
Frost Bank is choosing to opt for optimism with its latest campaign. Photo by Ashley Gongora
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley
Frost pop-up on McKinney Avenue Trolley

The restored vintage trolleys that glide through Uptown and downtown are a treat for Dallasites looking for a quick, free commute or some fun sightseeing, but riders were surprised with a few extra treats one recent morning in November.

CultureMap was on board with free breakfast tacos, courtesy of Velvet Taco and Frost Bank. From 8-9 am, commuters could chow down on their choice of bacon and egg or chicken and waffles tacos, starting their days off with smiling faces and full bellies. Not only that, but Velvet Taco provided coupons for another free taco (and we all know there's no such thing as too many tacos).

The lucky M-Line Trolley riders also received Frost cash cards as part of the bank's Opt for Optimism campaign. The recipients were instructed to #frostitforward, aka turn around and gift those cash cards to someone else as an act of generosity.

This unexpected breakfast visit was the latest in a series of pop-ups that are helping Dallasites show generosity and spread optimism. It's all part of CultureMap's partnership with Frost Bank and in celebration of our comprehensive CultureMap Charity Guide, which is your one-stop destination for area nonprofits and charities.

CultureMap and Frost Bank will be hosting more of these pop-up events throughout 2018, surprising and delighting folks all over Texas. Want to know where we might show up next? Follow along on Instagram and Twitter for hints about our next stop.

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