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    Basketball Mania

    How to get the most out of Final Four weekend in Dallas

    Alex Bentley
    Apr 4, 2014 | 12:00 am

    Around 80,000 people will descend on AT&T Stadium April 5 for the NCAA Men's Final Four. Even if you're not among those masses, there are plenty of other ways to take part in the fun and excitement surrounding the event.

    Here's a guide to everything officially associated with the Final Four:

    ESPN College Gameday​
    The still-new Sundance Square Plaza is home to ESPN's coverage of the Final Four. They start broadcasting there every day at 10 am from April 4-7, giving fans a chance to get up close and personal with their favorite ESPN personalities, videobomb a live shot or maybe even play some ball on the court the network built special for their stay.

    NCAA Final Four Bracket Town
    Bracket Town is one big fan fest, taking over 350,000 square feet of the Dallas Convention Center April 4-7. It's not so much a question of what you can do there as what you can't do there.

    Every day features multiple youth clinics; autograph sessions with noteworthy coaches and players (including a few Dallas Cowboys); and the possibility of trying out a number of sports, from basketball to lacrosse to hockey.

    Also expect pep rallies with the cheerleaders and bands of the four participating teams, a Kings of the Court 3-on-3 tournament on Saturday and Sunday, and a performance by girl group Fifth Harmony on Sunday.

    NCAA Final Four Friday
    Even for those with tickets to the Final Four, this might be your best chance to get close to the court as all four teams hold free open practices at AT&T Stadium. Each team, starting with Connecticut at noon, does an hour run-through in preparation for Saturday games.

    After the practices are over, two teams of college players face off in a College All-Star Game, followed by a celebration of SLANT, the youth education program designed to get kids involved with their communities. That celebration is hosted by rapper/actor Common and CBS 11's Adrienne Bankert.

    NCAA March Madness Music Festival
    Unbelievably, this three-day festival featuring some of the biggest names in music is free. Of course, that also means that massive crowds are likely to descend upon the relatively tiny Reunion Park every day April 4-6, so you can decide for yourself whether it's worth it.

    Friday's schedule includes performances by The Wild Feathers, Jack Ingram, Eli Young Band and Jason Aldean; Saturday's performances by LL Cool J, Tim McGraw and The Killers are interspersed with live broadcasts of the Final Four games; and Sunday features The Wind and the Wave, Pat Green, Fun and Bruce Springsteen & The E Street Band, the latter of which perform a three-hour concert if the schedule is to be believed.

    And even though Conan O'Brien will have left town, his Cone Zone trailer will stick around at the festival to provide even more entertainment.

    Northwestern Mutual Road to the Final Four 5K
    This race on April 5 gives participants a chance to get some exercise before overindulging later in day. You can also feel good about yourself because proceeds from the event support the Coaches vs. Cancer program, a collaborative effort between the American Cancer Society and National Association of Basketball Coaches.

    Final Four Tip-off Tailgate
    For everyone with tickets to the Final Four, there are myriad activities going on outside AT&T Stadium, including autograph and photo sessions with David Robinson and Mark Aguirre, prize giveaways, and concerts by Dierks Bentley on Saturday and Kid Rock on Monday. The tailgate is also open during the free Final Four Friday.

    Final Four Dribble
    This is exactly what it sounds like: 3,200 kids 18 and under dribble a basketball three-quarters of a mile from Dallas City Hall to the Dallas Convention Center on the morning of April 6. Every participating child gets a free T-shirt, basketball and entry into that day's Bracket Town.

    The spotlight is on UConn's Shabazz Napier and other players in the Final Four this weekend, and fans have plenty of opportunities to celebrate.

    Shabazz Napier from Connecticut
    NCAA March Madness Facebook
    The spotlight is on UConn's Shabazz Napier and other players in the Final Four this weekend, and fans have plenty of opportunities to celebrate.
    unspecified
    news/entertainment

    Surfing News

    Surf and adventure resort Cannon Beach to break ground in McKinney

    Teresa Gubbins
    Dec 10, 2025 | 4:06 pm
    Cannon Beach McKinney
    Courtesy rendering
    Cannon Beach McKinney

    A surf and adventure resort is set to break ground in McKinney: Called Cannon Beach, it's a $200 million project that represents one of the most innovative recreation and entertainment developments, and will break ground at the northeast corner of Stacy Road and SH-121 on December 15.

    The 35-acre project will introduce a three-acre surf lagoon, lazy river, mineral hot springs circuit, full-service resort hotel, and a mix of dining, entertainment, and business spaces designed to transform the region’s leisure and tourism landscape.

    “We are proud to bring the intersection of lifestyle and adrenaline to McKinney,” says developer Cole Cannon in a release. “In partnership with the City, we’re creating a place where families build indelible memories, visitors explore, and businesses thrive, all centered around a surf experience you won’t find anywhere else in the state.”

    At the center of the development will be a resort-style hotel featuring best-in-class accommodations, event and wedding venues, and a sandy beach. Guests will enjoy cabanas and lounge areas with food service, directly connecting them to the surf lagoon and water attractions such as cliff diving and a stationary surf wave. Plans also include a skateboard park, movie theater, bowling alley, health club and indoor recreation facilities.

    “This groundbreaking marks an important moment for our city’s future. The project brings new energy to McKinney, supporting growth that provides residents with more activities to enjoy while opening new avenues for local businesses to serve visitors and benefit from the increased activity this destination will attract,” says Mayor Bill Cox.

    The development is a partnership between the City of McKinney, the McKinney Economic Development Corporation, and the McKinney Community Development Corporation, which have worked tirelessly to make this project a reality for McKinney. The parties executed development agreements in May 2025 — including infrastructure assistance, tax reimbursements and land acquisition. The first phase could open as soon as mid-2027.

    openings
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