Beloved indie Dallas coffee shop White Rock Coffee has opened its newest location. The chain founded in 2005 by husband-and-wife Bob and Nancy Baker has softly opened its shop in Uptown Dallas at the Rosewood Court office tower.

Located at 2101 Cedar Springs Rd. #130, between Ocean Prime and Flower Child, the shop will serve coffee, pastries, lunches, and treats to tenants and the surrounding community. It'll mark its official opening on Tuesday January 31.

This is the sixth for the small chain, joining the original in Lake Highlands, plus Lakewood Express/drive-thru, Preston Royal, Preston Center, and University Park.

The company had been looking for a downtown space, and were "picky and patient to find the right fit," says Wesley Ballard, Executive Manager of Coffee Education.

They stayed true to their goal to connect each location to its neighborhood, which for Uptown meant incorporating modern, upscale details such as the walnut honeycomb hex tile bar front, quartz counter, and mid-century seating and light fixtures.

Food & drink
The coffee menu features bestsellers such as the White Rocker, a double espresso with white mocha, caramel, and steamed milk; and the Adam Bomb, a double espresso with vanilla syrup, white mocha, and cinnamon powder with steamed milk.

But exclusive to this location will be the Rosewood Blossom Latte, featuring syrup infused with rose and orange blossom tea.

For food, White Rock Coffee has a central commissary that provides food for all six stores daily. The menu includes pastries, grab-and-go salads & wraps, and breakfast sandwiches and strata with choice of sausage and vegetarian.

Two customer favorites come from Nancy’s family recipes: Texas pecan coffeecake muffin, and chicken salad with rotating flavors such as their current Spring Citrus.

Hours are 6 am-6 pm weekdays, 7 am-3 pm on Saturdays, and closed Sundays.

The Uptown shop opens in a heavily saturated coffee market. Ascension and Starbucks both have locations across the street at Crescent Court, and Magnolias Sous Le Pont in the Harwood District is just a couple of blocks away.

But the White Rock team feels confident that their emphasis on customer service will keep them in good stead.

"Our hiring process is centered on authentic people," Ballard says. "Coffee, we can teach. I’d rather train people that I enjoy being around."