A national holiday light show is coming to Dallas in an unlikely location: Called Coca-Cola's Classic Christmas, it's an immersive attraction with lights, sparkle, and Santa, stopping in Dallas Midtown — the former Valley View Mall — from November 21 to December 28.
Dallas is one of three stops in Texas for the production, along with Katy Mills Mall in the Houston area, and San Antonio's Toyota Field. General sale tickets will go on sale on September 9, but early access is now available for holiday parties and groups larger than 26. Individual prices have yet to be revealed.
This is the second year for the spectacular display, presented by Coca-Cola and Social House Entertainment, which debuted in 2024. This year's rendition has an "Alpine Adventure" theme that will schuss attendees through a fanciful mountain hideaway. Santa and Mrs. Claus will be hosting from a magical chalet, bringing real snow flurries, slides, outdoor ice skating, and lots of treats.
The event will include visits from Santa.Photo courtesy of Coca-Cola's Classic Christmas
The attractions for this family-friendly event include:
- A massive light display: 90,000 square feet of sculptures and immersive scenes lit up with thousands of twinkling lights
- Alpine Ice Skating: An outdoor rink canopied by even more twinkle lights
- Slip 'N' Slide Summit: A real ice snow slide where guests can race down the beginner and Black Diamond slopes in an inner tube
- Visits from Santa and Mrs. Claus: Catch Santa on vacation in his ski gondola or Mrs. Claus during story time
- Cinemark Christmas classics: Cozy up for screenings on iconic Cinemark films like Elf, The Polar Express, and Dr. Seuss' How the Grinch Stole Christmas
- Après-ski dance party: A mountain lodge will transform into a glittering discotheque
- Live music and holiday programming: Christmas karaoke, ugly sweater contests, festive bands, carolers, and more
- Trailside treats and sips: Hot cocoa, holiday cocktails, themed snacks, and Coca-Cola galore
"The response from families last year was nothing short of magical," said Jayson Babel, Senior Vice President of Social House Holidays, in a release. "This year, we've dialed up the whimsy, the interactivity, and the nostalgia. From expanded snow slides to the return of our movie screenings, Coca-Cola's Classic Christmas is where new memories are made."
Holidays have been a part of Coca-Cola's brand identity since the 1910s; their 1930s ads featuring a red-suited St. Nick helped popularize the modern image of Santa today.
Coca-Cola's Classic Christmas runs from November 28 through December 28 at the San Antonio FC's Toyota Field.
