Immersive News
Neon-saturated Glow or Go immersive experience lights up Dallas

There's a new spot in Dallas for those still enchanted by immersive experiences: Called Glow or Go, it's a neon-saturated glow-in-the-dark real-life video game experience, now open in the Design District at 921 N. Riverfront Blvd. #100, in the same location as another immersive experience called Sensas.
Both concepts are from Fever, a global live entertainment company that specializes in immersive exhibitions, interactive theatrical experiences, concerts, and festivals. Glow or Go is more of an adult-centered concept, while Sensas is all ages.
A release describes Glow or Go as "part neon dream, part physical challenge," combining the energy of an arcade with the thrill of a game show. Guests face off in five glow-in-the-dark challenges such as obstacle courses, reflex games, and coordination tests, set in a pulsing, LED-lit environment.
Whether you're in it to compete or just want to laugh your way through with a group, it’s an offbeat outing for families, friends, date nights, or team bonding.
Glow or Go challenges teams of 4-8 players to complete a mission: restore color to a lifeless world by conquering five high-energy game zones. Each zone challenges a different skill as players race to restore color and unlock the final paint blast.
The different game zones include:
- Pink Panic: A high-tech twist on Whack-a-Mole with lights, sound, and multiple game modes to push your reflexes to the limit
- Red Reflex: Navigate a laser-filled maze without getting caught—stealth, speed, and precision are key
- Yellow Yell: Solve puzzles and launch objects at six targets with the possible solutions—how good is your aim?
- Orange Outrun: Dodge fireballs, leap across platforms, and collect keys in a team game where The Floor is Lava—literally
- Solara: The grand finale. One last mission, one massive paint blast. Will your team restore color to the world—or vanish into the void?
Glow or Go is designed for birthdays, team-building events, or a night out with friends. The event runs 75 minutes and kids under 13 must be accompanied by an adult. Tickets prices depend on your group size, starting at $28 per person for groups of eight, up to $42.80 for groups of three, and are available through the Fever website.