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    put it on santa's amex

    Well-to-do Dallas suburb lands on top-10 list of holiday big spenders

    Amber Heckler
    Nov 19, 2024 | 6:17 pm
    Female shopper, mall, escalator.

    Flower Mound residents looove to do up the holidays.

    Photo by freestocks on Unsplash

    It looks like Santa Claus is going to be competing with residents in Flower Mound to see who brings the most lavish holiday gifts this year.

    Festive Flo-Mo ranked No. 7 in WalletHub's annual report on U.S. cities with the biggest holiday budgets in 2024.

    Residents in this well-to-do Dallas suburb are expected to spend $3,541 on their Christmas gifts this year. That's up a tad from the $3,485 they were projected to spend in the 2023 ranking when the city ranked No. 5.

    The U.S. Census Bureau says that Flower Mound's estimated population of 79,445 had a median household income of $154,471 in 2023. No wonder they have the extra cash to spare.

    Flower Mound consistently makes the list of the top 10 U.S. cities with the biggest holiday spenders, outshining its nearby neighbor Frisco, which took a precarious drop this year from their previous high ranking of No. 3 in 2023.

    They've now fallen off the top-10 list altogether. The average holiday budget in Frisco is still an exorbitant amount – $3,412 – but that only garnered the city No. 11 in the overall ranking out of 558 U.S. cities. You gotta spend to stay on top.

    The No. 1 city in the U.S. for biggest holiday spenders in 2024 is Newton, Massachusetts, a wealthy suburb right outside of Boston, where the median income measured in 2022 was $176,373. Slots 2 through 5 were all cities in California's Silicon Valley: Sunnyvale, Palo Alto, Mountain View, and Milpitas.

    Seven additional North Texas cities landed in this year's top 100 biggest holiday budgets, including:

    • No. 18 – Allen ($3,070)
    • No. 32 – Plano ($2,658)
    • No. 45 – North Richland Hills ($2,484)
    • No. 52 – McKinney ($2,386)
    • No. 76 – Richardson ($1,980)
    • No. 81 – Carrollton ($1,932)
    • No. 92 – Lewisville ($1,848)

    Meanwhile, Dallas landed at No. 213 this year with an average holiday budget of $1,406, and Fort Worth ranked No. 359 with a budget of $1,082.

    Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio, and savings-to-monthly-expenses ratio.

    Whether a Dallasite's holiday budget is under $200 or more than $1,000, it's better to prioritize remaining within that budget instead of racking up the credit card bill, according to WalletHub analyst Chip Lupo.

    "There are plenty of ways to enjoy the holidays and show you care without spending much money, like hosting potlucks or giving handmade gifts," said Lupo.

    Other Texas cities that made it into the top 100 are:

    • No. 13 – The Woodlands ($3,395)
    • No. 15 – Sugar Land ($3,214)
    • No. 23 – Cedar Park ($2,930)
    • No. 25 – League City ($2,897)
    • No. 39 – Round Rock ($2,538)
    • No. 60 – Pearland ($2,223)
    • No. 87 – Austin ($1,905)
    budgetingchristmasdallasdallas suburbflower moundfort worthfriscoholidaysplanorankingswallethubnorth richland hillsshoppingsponsoredsection2268697353
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    Movie Review

    Film sequel Avatar: Fire and Ash is a technical and visual feast

    Alex Bentley
    Dec 18, 2025 | 3:15 pm
    Oona Chaplin in Avatar: Fire and Ash
    Photo courtesy of 20th Century Studios
    Oona Chaplin in Avatar: Fire and Ash.

    For a series whose first two films made over $5 billion combined worldwide, Avatar has a curious lack of widespread cultural impact. The films seem to exist in a sort of vacuum, popping up for their run in theaters and then almost as quickly disappearing from the larger movie landscape. The third of five planned movies, Avatar: Fire and Ash, is finally being released three years after its predecessor, Avatar: The Way of Water.

    The new film finds the main duo, human-turned-Na’vi Jake Sully (Sam Worthington) and his native Na’vi wife, Neytiri (Zoë Saldaña), still living with the water-loving Metkayina clan led by Ronal (Kate Winslet) and Tonowari (Cliff Curtis). While Jake and Neytiri still play a big part, the focus shifts significantly to their two surviving children, Lo’ak (Britain Dalton) and Tuk (Trinity Jo-Li Bliss), as well as two they’ve essentially adopted, Kiri (Sigourney Weaver) and Spider (Jack Champion).

    Miles Quaritch (Stephen Lang), who lives on in a fabricated Na’vi body, is still looking for revenge on Jake, and he finds help in the form of the Mangkwan Clan (aka the Ash People), led by Varang (Oona Chaplin). Quaritch’s access to human weapons and the Mangkwan’s desire for more power on the moon known as Pandora make them a nice match, and they team up to try to dominate the other tribes.

    Aside from the story, the main point of making the films for writer/director James Cameron is showing off his considerable technical filmmaking prowess, and that is on full display right from the start. The characters zoom around both the air and sea on various creatures with which they’ve bonded, providing Cameron and his team with plenty of opportunities to put the audience right there with them. Cameron’s preferred viewing method of 3D makes the experience even more immersive, even if the high frame rate he uses makes some scenes look too realistic for their own good.

    The story, as it has been in the first two films, is a mixed bag. Cameron and co-writers Rick Jaffa and Amanda Silver start off well, having Jake, Neytiri, and their kids continue mourning the death of Neteyam (Jamie Flatters) in the previous film. The struggle for power provides an interesting setup, but Cameron and his team seem to drag out the conflict for much too long. This is the longest Avatar film yet, and you really start to feel it in the back half as the filmmakers add on a bunch of unnecessary elements.

    Worse than the elongated story, though, is the hackneyed dialogue that Cameron, Jaffa, and Silver have come up with. Almost every main character is forced to spout lines that diminish the importance of the events around them. The writers seemingly couldn’t resist trying to throw in jokes despite them clashing with the tone of the scenes in which they’re said. Combined with the somewhat goofy nature of the Na’vi themselves (not to mention talking whales), the eye-rolling words detract from any excitement or emotion the story builds up.

    A pre-movie behind-the-scenes short film shows how the actors act out every scene in performance capture suits, lending an authenticity to their performances. Still, some performers are better than others, with Saldaña, Worthington, and Lang standing out. It’s more than a little weird having Weaver play a 14-year-old girl, but it works relatively well. Those who actually get to show their real faces are collectively fine, but none of them elevate the film overall.

    There are undoubtedly some Avatar superfans for which Fire and Ash will move the larger story forward in significant ways. For anyone else, though, the film is a demonstration of both the good and bad sides of Cameron. As he’s proven for 40 years, his visuals are (almost) beyond reproach, but the lack of a story that sticks with you long after you’ve left the theater keeps the film from being truly memorable.

    ---

    Avatar: Fire and Ash opens in theaters on December 19.

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