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    put it on santa's amex

    Well-to-do Dallas suburb lands on top-10 list of holiday big spenders

    Amber Heckler
    Nov 19, 2024 | 6:17 pm
    Female shopper, mall, escalator.

    Flower Mound residents looove to do up the holidays.

    Photo by freestocks on Unsplash

    It looks like Santa Claus is going to be competing with residents in Flower Mound to see who brings the most lavish holiday gifts this year.

    Festive Flo-Mo ranked No. 7 in WalletHub's annual report on U.S. cities with the biggest holiday budgets in 2024.

    Residents in this well-to-do Dallas suburb are expected to spend $3,541 on their Christmas gifts this year. That's up a tad from the $3,485 they were projected to spend in the 2023 ranking when the city ranked No. 5.

    The U.S. Census Bureau says that Flower Mound's estimated population of 79,445 had a median household income of $154,471 in 2023. No wonder they have the extra cash to spare.

    Flower Mound consistently makes the list of the top 10 U.S. cities with the biggest holiday spenders, outshining its nearby neighbor Frisco, which took a precarious drop this year from their previous high ranking of No. 3 in 2023.

    They've now fallen off the top-10 list altogether. The average holiday budget in Frisco is still an exorbitant amount – $3,412 – but that only garnered the city No. 11 in the overall ranking out of 558 U.S. cities. You gotta spend to stay on top.

    The No. 1 city in the U.S. for biggest holiday spenders in 2024 is Newton, Massachusetts, a wealthy suburb right outside of Boston, where the median income measured in 2022 was $176,373. Slots 2 through 5 were all cities in California's Silicon Valley: Sunnyvale, Palo Alto, Mountain View, and Milpitas.

    Seven additional North Texas cities landed in this year's top 100 biggest holiday budgets, including:

    • No. 18 – Allen ($3,070)
    • No. 32 – Plano ($2,658)
    • No. 45 – North Richland Hills ($2,484)
    • No. 52 – McKinney ($2,386)
    • No. 76 – Richardson ($1,980)
    • No. 81 – Carrollton ($1,932)
    • No. 92 – Lewisville ($1,848)

    Meanwhile, Dallas landed at No. 213 this year with an average holiday budget of $1,406, and Fort Worth ranked No. 359 with a budget of $1,082.

    Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio, and savings-to-monthly-expenses ratio.

    Whether a Dallasite's holiday budget is under $200 or more than $1,000, it's better to prioritize remaining within that budget instead of racking up the credit card bill, according to WalletHub analyst Chip Lupo.

    "There are plenty of ways to enjoy the holidays and show you care without spending much money, like hosting potlucks or giving handmade gifts," said Lupo.

    Other Texas cities that made it into the top 100 are:

    • No. 13 – The Woodlands ($3,395)
    • No. 15 – Sugar Land ($3,214)
    • No. 23 – Cedar Park ($2,930)
    • No. 25 – League City ($2,897)
    • No. 39 – Round Rock ($2,538)
    • No. 60 – Pearland ($2,223)
    • No. 87 – Austin ($1,905)
    budgetingchristmasdallasdallas suburbflower moundfort worthfriscoholidaysplanorankingswallethubnorth richland hillsshoppingsponsoredsection2268697353
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    Movie Review

    Jessica Chastain drama Dreams stumbles through steamy romance

    Alex Bentley
    Feb 27, 2026 | 1:30 pm
    Isaac Hernández and Jessica Chastain in Dreams
    Photo courtesy of Teorema
    Isaac Hernández and Jessica Chastain in Dreams.

    The opening scenes of the new drama Dreams are bracing, fictional sequences that call to mind real-life scenarios. In them, a young Mexican man named Fernando (Isaac Hernández) goes through a somewhat harrowing journey from the back of a semi truck in South Texas all the way to San Francisco. It’s a familiar immigrant story that seems to set the stage for a film with something interesting to say.

    It turns out, however, that Fernando has not made the long and arduous trek for a job. Instead, it’s to be with Jennifer McCarthy (Jessica Chastain), a rich woman who helps lead a foundation dedicated to multiple things, including funding dance academies. Fernando, a talented dancer, and Jennifer have been in an off-and-on affair for years, with Jennifer wanting to keep their relationship a secret.

    Although both are drawn to each other in an inexplicable, lustful way, their bond is tenuous, with each of them dissatisfied for different reasons. Fernando clearly sacrifices much more of himself than Jennifer, who wants for nothing except maybe more affection from her father, Michael (Marshall Bell), and brother, Jake (Rupert Friend).

    Writer/director Michel Franco seems to try to inject tension into Fernando and Jennifer’s relationship from the start, an attempt that is only halfway successful. It’s clear from the way they greet each other - not to mention a steamy sex scene shortly thereafter - that they have known each other for a good length of time. Franco is able to get across this familiarity with an economy of scenes, and the intensity of their bond holds for a while.

    But as the film progresses and both of them grow disenchanted with their arrangement, Franco starts taking the story in some odd directions. The biggest issue is that it’s never clear at what point in time the story is taking place. Fernando ends up making multiple trips back and forth across the border, with Jennifer doing the same at one point, and Franco’s use of flashbacks muddies the waters, wrong-footing the audience when he should be trying to draw them further into Fernando and Jennifer’s complications.

    Revelations in the final act make the story even more confusing, as both main characters start saying and doing harsh things that seem to come out of nowhere. That would be all well and good if Franco actually committed to their changes of heart, but he keeps things wishy-washy for most of the final 15 minutes, resulting in an ending that makes little sense for either character.

    Despite the story issues, both Chastain and Hernández give compelling performances. Chastain has been a little under the radar since winning an Oscar for The Eyes of Tammy Faye, but she keeps this character interesting longer than it should have been. Hernández has limited credits and appears to have been cast for his dancing ability, but he goes toe-to-toe with Chastain on more than one occasion and acquits himself well.

    Dreams had all of the ideas to explore a more in-depth story about the complicated immigration policies between Mexico and the U.S., or how wealthy people take advantage of those less fortunate. But Franco never finds the right footing, settling instead for a titillating and somewhat mystifying relationship story that feels half-baked.

    ---

    Dreams is now playing in select theaters.

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