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Today's Immersive News

Dungeons & Dragons immersive attraction makes U.S. debut in Plano

Alex Bentley
Aug 28, 2025 | 10:04 am
Dungeons & Dragons: The Immersive Quest

Dungeons & Dragons: The Immersive Quest will open in Plano on October 15.

Photo courtesy of Dungeons & Dragons: The Immersive Quest

The classic role-playing game Dungeons & Dragons will come to life in a new way when Dungeons & Dragons: The Immersive Quest makes its U.S. debut in Plano on October 15. It'll be located in the same former Buy Buy Baby location at 2712 N. Central Expwy. that hosted the Minecraft Experience in late 2024.

This new Dungeons & Dragons live experience first launched in Mississauga, Canada, outside Toronto, in December 2024, and just wrapped up at the end of July. It's licensed by game-maker Hasbro in partnership with Vibrant Studios, a company that specializes in immersive experiences.

Plano will be its second city, giving Texans — and Americans — their first opportunity to literally walk through adventures they’ve imagined at the game table.

The 16,000+ square-foot multi-room experience will include live immersive theater, cinematic video storytelling, detailed scenic design, engaging soundscapes, interactive multimedia stations, and a themed food & beverage area.

The Immersive Quest experience lasts around 60 minutes, but attendees can spend unlimited time at the market, eating, drinking, and buying merchandise.

They promise that it is not necessary to have played Dungeons & Dragons before to enjoy the experience, which is recommended for participants ages 8 and up.

“For more than 50 years, Dungeons & Dragons has united millions of players through epic storytelling, boundless imagination and the thrill of adventure," says Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro, in a statement. "After enchanting fans in Canada, Dungeons & Dragons: The Immersive Quest is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before.”

Dungeons & Dragons: The Immersive Quest will remain in Plano for approximately four months - no official end date has been announced.

Fans can join the waitlist for early access before tickets go live. Pre-sale tickets go on sale on Tuesday, September 2, while the general on-sale starts on September 3. Ticket prices start at $35.

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Concert News

K-pop sensation Stray Kids find their way to Arlington on 'Run It' tour

Alex Bentley
Nov 9, 2026 | 9:17 am
K-pop group Stray Kids
Photo courtesy of Stray Kids
K-pop group Stray Kids will perform at AT&T Stadium in Arlington on June 3, 2027.

The K-pop group Stray Kids will travel around the world in 2027 with their Run It tour, which will include a stop at AT&T Stadium in Arlington on Thursday, June 3.

The 25-city, seven-month tour will feature legs in Asia, the U.S., Canada, and Europe, and will kick off in Bangkok, Thailand on January 16.

The U.S. and Canada legs will make up the bulk of the tour, including 14 cities over the course of 90 days. In addition to Arlington, the group will perform in Houston on June 5.

The tour is in support of Stray Kids' new album, This & That, which debuted at No. 1 on the Billboard 200 when it came out in August 2026. Stray Kids became the first act in history to debut their first nine charting albums at No. 1.

That achievement further extended their record as the K-pop act with the most No. 1 albums in Billboard 200 history, as well as the group with the most Billboard 200 No.1 albums of the 21st century.

The eight-member group will be without Lee Know on the North American and European legs of the tour, as he is scheduled to begin his mandatory military service after the initial Asian leg.

Tickets for the tour will first be available through the STAY Membership Presale beginning on Wednesday, November 18 at 11 am.

To participate in the Stray Kids Artist Presale on Wednesday, November 18 at 3 pm, fans must sign up by Sunday, November 15 at noon Pacific Time or 2 pm Dallas time.

General ticket sales for all dates begin Thursday, November 19 at 3 pm at livenation.com.

STRAY KIDS WORLD TOUR ‘RUN IT’ 2027 DATES

  • Sat, Jan 16 — Bangkok, TH — Impact Arena
  • Sun, Jan 17 — Bangkok, TH — Impact Arena
  • Sat, Mar 6 — Singapore, SG — Singapore Indoor Stadium
  • Sun, Mar 7 — Singapore, SG — Singapore Indoor Stadium
  • Sat, Apr 24 — Yokohama, JP — Nissan Stadium
  • Sun, Apr 25 — Yokohama, JP — Nissan Stadium
  • Tue, May 4 — Osaka, JP — Yanmar Stadium Nagai
  • Wed, May 5 — Osaka, JP — Yanmar Stadium Nagai
  • Sun, May 16 — Seattle, WA — Lumen Field
  • Wed, May 19 — Vancouver, BC — BC Place
  • Sat, May 22 — Santa Clara, CA — Levi's Stadium
  • Tue, May 25 — San Diego, CA — PETCO Park
  • Sat, May 29 — Los Angeles, CA — SoFi Stadium
  • Thu, Jun 3 — Arlington, TX — AT&T Stadium
  • Sat, Jun 5 — Houston, TX — Reliant Stadium
  • Tue, Jun 8 — Atlanta, GA — Mercedes-Benz Stadium
  • Fri, Jun 11 — Miami, FL — Hard Rock Stadium
  • Mon, Jun 14 — Orlando, FL — Camping World Stadium
  • Fri, Jun 18 — Chicago, IL — Soldier Field
  • Tue, Jun 22 — Baltimore, MD — M&T Bank Stadium
  • Fri, Jun 25 — Toronto, ON — Rogers Stadium
  • Tue, Jun 29 — East Rutherford, NJ — MetLife Stadium
  • Fri, Jul 9 — Paris, FR — Plenitude Arena
  • Tue, Jul 13 — London, UK — Tottenham Hotspur Stadium
  • Sat, Jul 17 — Munich, DE — Allianz Arena
  • Wed, Jul 21 — Vienna, AT — Ernst-Happel-Stadion
  • Sat, Jul 24 — Barcelona, ES — Estadi Olímpic Lluís Companys
  • Tue, Jul 27 — Arnhem, NL — GelreDome
  • Sat, Jul 31 — Milan, IT — San Siro Stadium
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