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    High in the Texas Sky

    Your guide to the big balloon festival that lights up Plano in September

    CultureMap Create
    Aug 2, 2023 | 11:30 am
    Plano Balloon Festival

    The balloons launch two times during the festival.

    Photo courtesy of Visit Plano

    For the past 42 years, thousands of spectators have been turning up to The H-E-B Central Market Plano Balloon Festival to watch hot-air balloons soar through the sky, while also enjoying live music and entertainment, kids' activities, and tons of food and drink.

    If attending this four-day festival, held this year from September 21-24 at Oak Point Park/Red Rail Pavilion in Plano, is on your must-do list, here's everything you need to know before you go.

    The basics
    The festival launches its balloons two times over the weekend, weather permitting. The larger-than-life creations go up on Saturday and Sunday at 7 am.

    Start the day watching the balloons get inflated or wind down with the Balloon Glow, when the balloons are lit from within against the evening sky.

    Tickets
    General admission tickets are $10, senior age 65 and older and kids 3-12 years old are $5, and tots 36 inches and smaller are free.

    The festival is going cashless this year, and the admission gate, parking, and Kids Fun Zone ticket booth will only accept debit, credit, and Apply Pay.

    Parking
    Prime parking (at three nearby locations) is $15, and off-site parking at the Plano Event Center is $10. If you don't want to stress about driving, it's a wise idea to carpool, ride-share, or take the DART.

    Where to stay
    There are several nearby hotels, some which might even be offering festival packages and specials. Head here to see all your options.

    What to eat
    There will be more than a wide variety of food and beverage vendors on-site offering uplifting menu items like fresh-squeezed lemonade, funnel cakes, turkey legs, kettle corn, burgers, smoothies, gelato, and more. You can even purchase beer, hard seltzer, and wine spritzers this year.

    Venture outside the park, and you can sample Plano's ever-growing culinary scene. From downtown to the Shops at Legacy, the Shops at Willow Bend to Legacy West, you'll find hundreds of tasty options for every palate.

    For the kids
    The Kids Fun Zone will have obstacle courses, huge slides, a pirate ship to scale, and the "berry-go-round" to ride, along with a crafts area, face painting, and the Plano Symphony Orchestra Instrument Area.

    There's even a toddler zone designed with the littles in mind. Rides vary in price from $2.50-$5, and all-day wristbands are available for $20.

    How to ride
    Fancy going up in the air yourself? Book a tethered balloon ride and hover 20-30 feet above the ground for several minutes.

    Approximately 10-12 people can go up at one time (depending on weight and at the pilot's discretion) and tickets are available onsite in cash only. Adults cost $30 per ride, kids 6-12 only $20. No one under the age of six is allowed to ride.

    What else to do
    Of course the balloons are the main attraction, but there's a lot on the docket besides watching this kaleidoscope of color soar through the sky.

    The RE/MAX of Texas parachute team will land right in the middle of the launch field on Thursday, Friday, and Saturday at 6 pm, followed by a spectacular fireworks show those evenings. Live music and local performances will take place all weekend.

    Click here to plan your trip.

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    On display

    Iconic Marilyn Monroe 'Happy Birthday, Mr. President' dress comes to Dallas

    Stephanie Allmon Merry
    Jun 3, 2026 | 4:12 pm
    Marilyn Monroe dress
    Photo by Eric Kayne, AP Images for Ripley’s Believe It or Not!
    Marilyn Monroe's iconic 'Happy Birthday, Mr. President' dress is going on display at Ripley's in Grand Prairie.

    The dress worn for the most famous (or, infamous) rendition of "Happy Birthday" in American history is going on display in Dallas-Fort Worth. Marilyn Monroe's iconic "Happy Birthday, Mr. President" gown will be showcased at Ripley's Believe It or Not! in Grand Prairie for a limited time, beginning Friday, June 5.

    The display coincides with what would have been the legendary actress and pop culture icon's 100th birthday. Monroe was born June 1, 1926 as Norma Jeane Mortenson.

    The sparkling gown became part of entertainment lore on May 19, 1962, when Monroe wore it while singing "Happy Birthday" to U.S. President John F. Kennedy at his 45th birthday gala and fundraiser at Madison Square Garden. She shimmied onstage, shed a white fur coat to reveal the sparkly skin-tight dress, and delivered a sultry, breathy "Happy Birthday."

    Afterwards, JFK said to the crowd, "I can now retire from politics after having had Happy Birthday sung to me in such a sweet, wholesome way."

    Many historians believe Kennedy and Monroe had a romantic relationship.

    Notably, Ripley's in Grand Prairie is just about 12.5 miles from the JFK Memorial and Sixth Street Museum in downtown Dallas.

    Designed by French-born costume designer Jean Louis, the sheer dress was embellished with more than 6,000 hand-sewn rhinestones and created the illusion that Monroe was wearing almost nothing at all — a daring fashion statement that helped cement the "Happy Birthday" moment in pop culture history.

    The dress is considered one of the most famous garments ever worn. In 2016, Ripley's purchased it for $4.8 million, a price that at the time made it the most expensive dress ever sold at auction.

    In 2022, they loaned it to Kim Kardashian to wear to the Met Gala. It was reportedly returned with some missing crystals and stretched seams.

    View this post on Instagram
    A post shared by Kim Kardashian (@kimkardashian)

    Visitors to the Grand Prairie museum will be able to see the gown up close, along with additional memorabilia tied to Monroe's life, career, and legacy, an an exhibition called "Happy 100th Birthday, Marilyn Monroe."

    "Marilyn Monroe remains one of the most recognizable icons in pop culture history," Ripley Entertainment regional manager Rachel Rotella said in a statement. "With visitors looking for unique experiences across North Texas this summer, this is a rare opportunity to see Marilyn Monroe's dress that represents one of the most unforgettable moments in Hollywood history."

    The Monroe display is included with regular admission to Ripley's, which features hundreds of oddities, artifacts, and interactive exhibits. The exhibit opens June 5 and will be on display for a limited time.

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