A Dallas Cowboys Christmas

The Star in Frisco scores a touchdown with jolly holiday happenings

For diehard football fans — and for those who can never get enough Christmas spirit — this is truly the most wonderful time of year. And right now, it’s prime time at The Star District in Frisco.

The corporate headquarters of the Dallas Cowboys has also decked the halls (and the end zones) with some serious holiday star power.

Here’s how to get in the game and experience all the cheer of Christmas at The Star:

Make the holidays lit
The Cowboys Christmas Extravaganza, powered by Reliant, is the touchdown of the festive season. Held on Tostitos Championship Plaza, the electrifying, 20-minute show ignites The Star with game-day-worthy thrills and Christmas dazzle — and it all kicks off with a performance by the Dallas Cowboys Cheerleaders.

The lighting of the 67-foot LED Christmas tree is a fan favorite; the towering, illuminated stunner is synched with original music and pyrotechnics. Also on the roster are appearances by Cowboys football legends along with a lineup of performers, including the Dallas Cowboys Rhythm and Blue, Cowboys Rookie Squad, Rowdy, and a special appearance by Santa Claus.

It all goes down on Fridays and Saturdays from December 2-17.

Go behind the field
After the Christmas Extravaganza, reserve an exclusive guided Christmas Tour of The Star, presented by SeatGeek, and experience the place where the Cowboys train and work 355 days of the year.

In addition to all the behind-the-scenes action, the holiday edition of these tours comes with additional sweet perks like Christmas cookies and limited-edition Cowboys ornaments. Tours will be held on December 2, 9, 16, and 17 at 6:30 p.m.

Pay a visit to Old Saint Nick
Cowboys fans with little ones in tow need look no further than this Santa photo opp at The Star. The jolly chap will be ensconced at his Cowboys-themed cottage, presented by Monument Realty, through Friday, December 24.

Spike your holiday shopping
Seasonal flavors — and lots of amazing shopping — await at the Christmas Sip & Stroll on Thursday, December 15, where many of The Star’s restaurants and shops will fill your glass while you browse.

Plus, look for complimentary gift customization opportunities and exclusive offers, carolers and Christmas music, photo moments, and more.

When you check in, you’ll get a stroll map, tasting glass, and a holiday shopping tote so you’re well-prepared for three hours of shopping and socializing with a twist.

Make your list, check it twice, and book a staycay
Multitask in the best way possible with holiday dining and shopping in The Star District. But first, do yourself a favor and book a room at the Omni Frisco Hotel, where they’re offering holiday specials all season long.

From there, you’ll be mere steps away from all the places to get your holiday shopping handled — especially with the brand-new stores J. Hilburn and Monkee’s along with fan faves like Lucchese, Flea Style, and Luxe Eyewear.

Then, step into The Gents Place, Hiatus Spa, Tangerine Salon, or Cherry Blow Dry to give the gift of self-care to yourself and grab a few gift cards for friends.

Dine and be merry
The Star also has no shortage of places to feast and fest. On Fridays in December, grab a special holiday lunch at Dee Lincoln Prime, complete with a Prime rib bar.

Over at Lombardi Cucina Italiana, don’t miss cheer-laden events like their Tinsels, Tinis, and Toddies Brunch on December 11 and Holiday Truffle Dinner on December 13.

For brand-new scene-stealers, The Glen and its exclusive scotch bar The Monarch Stag were made for that holiday vibe with a mystically unique atmosphere, lush florals, provocative lighting, and incredible food and drink. Snowbird Cocktail Lounge & Kitchen is another sleek newbie that’s not to be missed.

And of course, seasoned faves like Cane Rosso, City Works, Mi Cocina, Wahlburgers, and more are tried-and-true for day and night.

Explore all the ways to make your holiday merry and bright at The Star here

Photo courtesy of The Star

The lighting of the 67-foot LED Christmas tree is a fan favorite.

holidays shopping dinner sports promoted

RELIVE THE ALAMO

Taylor Sheridan takes on epic event in Texas history for next project

Yellowstone Season 5 premiere, Taylor Sheridan

Photo by Richard Rodriguez/Getty Images for Paramount

Taylor Sheridan is taking on one of the most epic events in Texas history.

North Texas producer, director, and screenwriter Taylor Sheridan — whose growing catalog of entertainment projects includes Yellowstone, Landman, Tulsa King, and the soon-to-be-released Frisco King — wants everyone to remember the Alamo.

At the invitation of Texas Lt. Gov. Dan Patrick, Sheridan will tell the story of the Battle of the Alamo for an immersive 4D movie to be shown at the Alamo Visitor Center and Museum, which is set to open in 2028.

“The Alamo is the very bedrock Texas was founded upon. To chronicle the sacrifice made by the brave men and women who sacrificed their lives defending the Alamo is an honor I eagerly accept,” Sheridan says in a news release issued by Patrick’s office.

Sheridan’s Battle of the Alamo project promises to be epic simply because the battle itself was epic.

The 13-day conflict in 1836 was a pivotal event in the Texas Revolution. In a one-sided defeat, the Mexican army prevailed, killing the roughly 200 Alamo defenders and one-third of the roughly 1,800 Mexican soldiers. Much of the mission was destroyed as well.

The sacrifice of Alamo defenders like James Bowie, Davy Crockett, and William Travis helped fuel the Texas resistance, leading to the “Remember the Alamo!” rallying cry and helping to pave the way for Texas independence.

Sheridan, who grew up in North Texas, lives at the 600-acre Bosque Ranch in Weatherford. Sheridan has shot many of his TV shows in the Fort Worth area, such as Landman; Special Ops: Lioness; 1883; and The Madison. A new series, Frisco King, is filming in Fort Worth this spring.

Sheridan founded SGS Studios, which recently partnered on a new 450,000-square foot production campus at Fort Worth’s 27,000-acre AllianceTexas development.

"Over the last decade, Taylor has told the story of the American West — the people, the land, the depth, and the history — in a way no other filmmaker has,” Patrick said. “In addition to his amazing film portfolio, Taylor is a native Texan who knows and loves our state and its history.”

Sheridan’s re-creation of the Battle of the Alamo will be a key attraction for visitors to the $185 million Alamo Visitor Center and Museum. Nearly 160,000 square feet will be taken up by the 4D theater and more than 5,000 artifacts, including over 400 from the Phil Collins Texana Collection.

Today, the Alamo draws more than 1.6 million visitors a year, making it the state’s No. 1 tourist attraction.

Over the years, the Alamo has been the star of several films and TV shows. Most notably, John Wayne portrayed Davy Crockett in the 1960 movie The Alamo. A 2004 reboot of the same name featured Billy Bob Thornton as Crockett and Dennis Quaid as Sam Houston.

Other projects paying tribute to the Alamo include The Alamo: 13 Days to Glory, a 1987 TV movie, and Alamo: The Price of Freedom, a 1988 documentary-style IMAX film.

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