Local beauty gurus, rejoice: Nyx Professional Makeup is opening its first Dallas area storefront on Friday, March 3, at Stonebriar Centre in Frisco. A slew of beauty events are lined up for the grand opening weekend, including prizes, limited-edition collectibles, on-site makeup artists, and giveaways.
"We are thrilled to be celebrating this major achievement in our retail expansion," says Scott Friedman, president of Nyx, in a release referring to the brand’s state-wide expansion, which also includes San Antonio. "We are proud to have created a space that features first-to-market technological innovations, where the online beauty world can come to life in a brick-and-mortar store."
The California-based brand, which launched in 1999, opened its first budget-friendly brick-and-mortar in Los Angeles just two years ago; now there are 100 stores worldwide. Like the other Nyx locations, the Frisco outpost will feature product-specific bars and an interactive station with video tutorials. The lineup ranges from lipstick to eyeliner and everything in between.
Hours are Monday through Saturday from 10 am to 9 pm and Sunday from noon to 6 pm. While visiting the new storefront is a must for beauty enthusiasts, Nyx products can also be found at Target and CVS Pharmacy.