Shopping News

Saint Bernard brings chic sports and lifestyle verve to Southlake

If you're in the market for colorful hats, they have some.

Photo courtesy of Saint Bernard

Dallas-based outdoor and lifestyle retailer Saint Bernard is expanding its DFW reach by opening a new location: in the Shops of Southlake.

It'll take over a former Pier 1 Imports store, at 1275 E Southlake Blvd., #401; according to a release, it'll open Friday, June 4.

Brands featured in the Southlake store will include Mother, Frame, Loveshack Fancy, ALC, Peter Millar, Mizzen+Main, Faherty, Greyson Clothiers, and more.

COO Charlie Goyer says in a statement that Southlake represents the next step in the company's continued growth.

"Southlake has such a strong community, and we are honored to bring our unique services to the area," Goyer says. "With fashion and lifestyle brands, as well as travel necessities, and lounge areas for a laid back atmosphere, we are looking to be the one-stop-shop in Southlake where people can gather and enjoy a relaxing shopping experience."

This will be their fourth store. It will offer women's and men’s contemporary clothing; a full-service ski shop; and a children's lounge area, for parents who want to shop kid-free.

A men's lounge will come with a bar featuring an espresso machine, draft beer, and wine on tap.

"Saint Bernard is where you go before you go, and as travel starts to pick back up, we want to be the destination for all your needs," Goyer says.

Saint Bernard was founded in 1978 as St. Bernard Sports, a full service ski shop as good as those found in the world's best ski resorts. Founders Anne and Wes Goyer created a store that not only offered world class ski gear, but that also encompassed their family’s passion for personal style and the outdoors.

After years of moves and expansions, their son Charlie Goyer joined the family legacy and expanded the brand into a successful e-commerce platform and a refreshed retail space.

In 2016, they rebranded the namesake to simply Saint Bernard, and broadened their offerings with more lifestyle and contemporary brands for both men and women. They've also opened stores in Houston and Austin, which happen to be two cities where CultureMap also has outlets, so obviously they know what's up.

Charlie got his liberal arts at the University of Texas at Austin, then did postgraduate work in Aspen. He first took on the Saint Bernard e-commerce site, growing the new division of the company to 25 percent of the business within the first few years of development. He spearheads the growth of the company — from new storefronts and brand partners to company culture.

"What started in Dallas over 40 years ago will now be available to another great Texas community, while maintaining the same core values we started with as a family business," he says.

sports openings

Floating News

Float therapy spa Altered States Wellness ready to relax Richardson

Altered States Wellness

A new wellness experience is coming to Richardson. Called Altered States Wellness, it's a float therapy studio and spa founded in Coppell which is opening a location at 212 W Campbell Rd. in a small shopping center just west of US-75.

This will be the second location, and according to a release, it will open in January.

It will offer a variety of options including Float Therapy, Red Light Therapy, Infrared Sauna's, Cold Plunges, PEMF Mats, and Compression Therapy — all designed to help clients de-stress, recover, and rejuvenate in a therapeutic yet luxurious setting.

Altered States was founded in 2017 by JoJo and Kyle Struebing, who share a commitment to health and wellness and a desire to empower others towards a similar path. The couple were seeking a natural lifestyle that included eschewing alcohol or reliance on pharmaceuticals, and created Altered States as a sanctuary to escape, recharge, and face life's challenges with renewed vitality.

Amenities include:

Immersive Themed Float Rooms: From the tranquil vibes of the Grotto to the psychedelic Neon Glow Room, each float is designed to transport you to a different world.

Spacious Float Cabins: Unlike traditional float pods, these roomy cabins provide the full sensory deprivation experience without feelings of claustrophobia.

Private and Luxurious Therapy Spaces: Each room features a private Vitamin C shower, premium bath and beauty essentials, and convenient onsite dressing rooms for the ultimate relaxation experience.

Altered States Wellness also offers a line of vitamins and supplements, utilizing the power of humic and fulvic to support optimal health and vitality.

Floats Start at $79, and memberships start at $49 per month, which gets you your choice of a 60-minute Float, Fire & Ice, Infrared Sauna, Cold Plunge, or The Lab. A minimum commitment of 3 months is required, after which you can continue on a month-to-month basis.

Richardson will be a larger location with a versatile space called the Dreamscape Lounge, for girls' nights, spa days, birthday celebrations, brainstorming sessions, and date nights. This expansion highlights the couple's dedication to creating community-centered wellness destinations that go beyond traditional spa offerings.

“We’re especially excited about the larger space this location offers,” JoJo says. “Our goal has always been to create spaces where people can not only reset but also connect, celebrate, and unlock their full potential.”

health openings