Shopping News

Saint Bernard brings chic sports and lifestyle verve to Southlake

If you're in the market for colorful hats, they have some.

Photo courtesy of Saint Bernard

Dallas-based outdoor and lifestyle retailer Saint Bernard is expanding its DFW reach by opening a new location: in the Shops of Southlake.

It'll take over a former Pier 1 Imports store, at 1275 E Southlake Blvd., #401; according to a release, it'll open Friday, June 4.

Brands featured in the Southlake store will include Mother, Frame, Loveshack Fancy, ALC, Peter Millar, Mizzen+Main, Faherty, Greyson Clothiers, and more.

COO Charlie Goyer says in a statement that Southlake represents the next step in the company's continued growth.

"Southlake has such a strong community, and we are honored to bring our unique services to the area," Goyer says. "With fashion and lifestyle brands, as well as travel necessities, and lounge areas for a laid back atmosphere, we are looking to be the one-stop-shop in Southlake where people can gather and enjoy a relaxing shopping experience."

This will be their fourth store. It will offer women's and men’s contemporary clothing; a full-service ski shop; and a children's lounge area, for parents who want to shop kid-free.

A men's lounge will come with a bar featuring an espresso machine, draft beer, and wine on tap.

"Saint Bernard is where you go before you go, and as travel starts to pick back up, we want to be the destination for all your needs," Goyer says.

Saint Bernard was founded in 1978 as St. Bernard Sports, a full service ski shop as good as those found in the world's best ski resorts. Founders Anne and Wes Goyer created a store that not only offered world class ski gear, but that also encompassed their family’s passion for personal style and the outdoors.

After years of moves and expansions, their son Charlie Goyer joined the family legacy and expanded the brand into a successful e-commerce platform and a refreshed retail space.

In 2016, they rebranded the namesake to simply Saint Bernard, and broadened their offerings with more lifestyle and contemporary brands for both men and women. They've also opened stores in Houston and Austin, which happen to be two cities where CultureMap also has outlets, so obviously they know what's up.

Charlie got his liberal arts at the University of Texas at Austin, then did postgraduate work in Aspen. He first took on the Saint Bernard e-commerce site, growing the new division of the company to 25 percent of the business within the first few years of development. He spearheads the growth of the company — from new storefronts and brand partners to company culture.

"What started in Dallas over 40 years ago will now be available to another great Texas community, while maintaining the same core values we started with as a family business," he says.

sports openings

Shopping Time

Where to shop in Dallas right now: 6 new stores and finds for July

Barbie's House

Summer can often be sleepy when it comes to new store openings, but summer 2025 is not taking a break. This edition of Where to Shop, CultureMap's monthly column of shops and sales, has six new finds, dominated by home decor stores, but also new clothing brands and collections.

Here's where to shop in Dallas in July 2025:

Aroma 360
Home and office fragrance store at Galleria Dallas carries automatic diffusers, reed diffusers, car scents, candles, and sprays. They have a brand new Miami collection, featuring notes like bergamot, pineapple, driftwood, and grapefruit. One signature item is the Mini Pro Scent Diffuser, a $300 automatic diffuser that uses waterless and heatless technology to scent up to 600 square feet.

Barbie's House
Barbie Clariday originally founded a home furnishings store in 1999 to serve Houston clients. Now 25 years later, her daughter Jennifer Brown has opened a spinoff in Prosper, offering the same mix of fine furniture, home accessories, gifts, and design services where they'll help find the perfect decorative item or furnish an entire home. They sell bed comforter sets, pillows, chairs, and gifts from brands like Oh My Mahjong and B's Knees candles.

Conrad Shades
Luxury window shades brand is now available exclusively inside the Holly Hunt showroom in the Design District. Holly Hunt carries the full catalogue of 150 woven designs, including the recently launched Japanese-inspired Shibui Collection. Highlights include the Indigo and Sakuru shades, crafted from recycled denim fibers, and the Kata shade, which evokes the dying and weaving traditions of Japan.

OmniThreads
Dallas-based clothing brand inspired by spirituality, Greek mythology, and the zodiac is online only, where it sells T-shirts, hoodies, dad hats, and kids shirts. Here's where to get T-shirts for every sign of the Zodiac, from Aries to Pisces, rendered in vivid, graffiti-esque designs and colors. They have an eco-friendly mission, using biodegradable packaging and paperless receipts.

Sephora
Beauty chain has opened a location in Allen at the Allen Premium Outlets, next to the Kate Spade store. It's a regular Sephora store, not an outlet, which stocks the usual assortment of cosmetics, skincare, fragrance, and makeup from Glossier, Makeup by Mario, and Summer Fridays. There is no shortage of Sephora locations with 30 in the DFW area including Galleria Dallas, Preston Royal, and Willow Bend in Plano.

Weekend Academy
Walmart’s newest private fashion brand fills a space in the fashion market for Gen Alpha, ages 7-14. The tween-specific clothing brand features 65 clothing items for girls and boys including denim, graphic tees, fleece, skirts and dresses, footwear, and accessories, with a majority of items available under $15 and many under $10. Weekend Academy joins Walmart's two other clothing brands for younger shoppers: Wonder Nation brand for kids and No Boundaries brand for Gen Z teens and young adults.

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