A new medspa in the Park Cities inspired by an iconic European hotel aims to dispel some myths about aging. Namely, that only women care about looking good as the decades pass.

Vitalyc Medspa, now open at 6915 Preston Rd. near Lovers Lane, caters to men as much as women — which makes sense since its founder, Amir Mortazavi, created the spa after his own journey to improve his appearance and health.

“Our mission is to restore confidence and defy aging,” says Mortazavi, who got the idea for a spa after a holiday weight gain prompted him to try CoolSculpting at his wife’s doctor’s office.

According to a release, he became "obsessed" with the fat freezing treatment that would later gain popularity throughout the country. He spent the next four years visiting medspas and taking notes on how to improve the patient experience. In 2019, he teamed up with local hospitality impresario Imran Sheikh to create the brand that would become Vitalyc Medspa.

Their goal: "to provide both men and women with a direct path to anti-aging," the release says.

Vitalyc's hallmark is its cutting-edge technology. The 3,600-square-foot treatment center boasts eight specialized rooms with nine lasers, targeting the entire face and body. Treatments range from a lunchtime laser with no downtime to deep resurfacing for those who have recovery time to spare, they say.

According to the release, the clinical team lead took two years to assemble the best equipment to treat conditions including unwanted fat, acne, enlarged pores, wrinkles, sagging skin, poor muscle definition, sun damage, volume loss, hormone imbalance, and dehydration.

Something called a VISIA Skin Analysis uses state-of-the-art skin imaging technology that compares a client's face, skin, and age to a database of over 5 million other people. The analyses include an aging simulation, post treatment simulations, and statistical analysis to determine what treatments will benefit clients the most.

“You would never have knee surgery without an MRI beforehand, right? So why would you do the same when it comes to your face?," Mortazavi says. "We wanted there to be science behind every treatment which is why we have invested in the most advanced technology to monitor your progress and outcomes.”

A Vitalyc app creates an “Uber-like experience” that enables mobile communication, booking, and patient education. It also allows clients to monitor treatment progress and check out using a contactless mobile experience — all very important in these coronavirus times.

Also unique is what the spa touts as the very first couple’s treatment room in Dallas, where spouses, partners, and friends can come in for group treatments. Another myth Vitalyc wants to dispel is that taking care of yourself can't be enjoyed as a couple’s experience.

“We should just own that we want to look good and do so with the people we care most about,” says Sheikh.

The founders took the design of the spa as seriously as the technology. Their inspiration was the iconic Hotel De Paris in Monte Carlo, complete with its own custom scent, Glo, that wafts throughout the space.

After COVID-19 postponed plans for a spring opening, Vitalyc has finally started welcoming clients with safety protocols that include mask wearing, pathogen-killing UV honeycomb filters in the HVAC units, and a full-body sanitization booth with thermal scanner at the entryway.

The spa's hours are 8 am-7 pm Monday through Thursday, 8 am-6 pm Friday and Saturday, and by appointment only on Sunday. For more information and appointments bookings, visit their website.