Timing Is Everything
Famed designer's new watch collection has family ties
Tory Burch has officially gone into the watch business. In conjunction with her company's 10th anniversary, the designer has introduced a collection of watches in seven styles — each named after a member of her family and containing distinctive design elements, including the iconic double-T logo.
The watches, assembled in Switzerland in a partnership with Dallas-based Fossil, range in price from $350 to $995:
Named for Burch, it features a round dial in various colors, including signature orange, on a link bracelet band.
Named for Burch's mother (just as the iconic Reva ballet flat is), the watch features a double-T logo dial and leather band in a host of colors.
The Buddy Classic and Signature
Named for Burch's father, the vintage-looking watch has a rectangular dial and comes with single or double leather straps.
A round watchface is inlaid in a bold, clear case with geometric fretwork, which is a recurring motif in Burch's designs. It's named for the designer's stepdaughter.
Our favorite is this Art Deco-etched watch, which is encased in a gold cuff. The idea is based on a cuff that was a precious gift from her grandmother and is named for Burch's son.
The Limited Edition Robinson
To celebrate her 10-year anniversary, Burch created a gold watch accented with lapis and signed on the back. Only 500 have been produced. Robinson was Burch's maiden name.