Stylemaker Spotlight
Dallas Stylemaker finalist's love of dance on point with personal style
Editor's note: We're shining a spotlight on the six finalists in the 2017 CultureMap Stylemaker Awards, beginning with finalist Amber LaFrance. Voting for the readers' choice winner continues through October 24 at 11:59 pm. The winners will be named at our Reveal Party on October 26 at Tootsies in The Plaza.
Amber LaFrance is dancing her way through life.
A former ballerina for 18 years, she says her childhood exposure to the performing arts informed many aspects of her adult life — even her personal style.
Now 29, LaFrance is president and executive publicist of CultureHype; publisher/editor-in-chief of DFW Style Daily; and co-owner of the recently reopened Longhorn Ballroom.
After demonstrating some graceful ballet moves on the set of a CultureMap Stylemaker finalists photo shoot recently, she sat down to chat about her passion for the arts, her fashion evolution, and her favorite style influence, the Spice Girls.
CultureMap: How did your dance background influence your life and career?
Amber LaFrance: "Growing up with a live orchestra, or African drums in my dance classes, or pop music when I was doing a lot of hip-hop, influenced me and my career path now because I brand creatives — everything from what their album art should look like to what their music video should look like to how they should look on stage; I've even choreographed them dancing on stage before."
CM: How has your personal style evolved along with your life?
AL: "When I was younger, I tried a little bit harder to look older. I used to be a lot more toned down. I was a 23-year-old girl boss, so I was wearing a lot of suits and muted colors. Over the years, I have realized that I can let my fashion-freak flag fly. I can be as creative as I want; I can wear patterns. My style has evolved a lot over time; it's kind of gotten weirder and weirder every year because I like really unique shapes, patterns, and colors."
CM: And how does this eclectic style align with your work?
AL: "People not only hire you to do their PR and marketing, they also hire you because your own personal brand looks in line with theirs. Naturally, working with a lot of creatives, going in wearing a black business suit is totally not fitting. But if I'm meeting with a cool hip-hop artist or interpretive dancer, wearing something that looks like pajamas is way cooler than your average corporate outfit."
CM: You credit the Spice Girls as one of your biggest style influences?
AL: "I was born in '88, so the Spice Girls were the jam back in the day, but I think I'm one of the only people who listens to the Spice Girls, still, on a regular basis. At my office, it's a lot of girl power, and all the girls who work for me love the Spice Girls. I just think they were really unique and wore whatever the hell they wanted, and were just themselves, and I'm really big on being authentically you."
CM: What are some of your favorite things to wear?
AL: "I really like weird pants — patterned, wide-legged. I also really love shoes that are comfortable but also really cool, like a platform sneaker. I'm constantly consuming art and fashion and music, so naturally I get inspired by people like Solange or brands like Rachel Comey or Zara."
CM: How did you feel when you found out you were nominated for a CultureMap Stylemaker Award?
AL: "I was really excited because my staff nominated me. Even though they're only a few years younger than me, it means a lot for them to look up me, and I think personal style is one of the things they look up to."
CM: What's one more thing people would be surprised to learn about you?
AL: "I was really into ballet for 18 years, but I was kind of rebellious minded and I always wanted to be a backup dancer for pop acts. Ballet was pretty traditional for me, so even though I loved it, I wanted to be a hip-hop dancer behind the scenes at the MTV Video Music Awards. I ended up taking classes for years from a guy who was a choreographer for Justin Timberlake. That was my number one dream."

Miranda Lambert, right, with rodeo queens onstage at the 45th Cowgirl Hall of Fame Induction Luncheon at Dickies Arena. Photo by Ashley Gongora