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    Stylemaker Spotlight

    This Dallas Stylemaker finalist does not fear the fashion police

    Stephanie Allmon Merry
    Oct 13, 2017 | 5:40 pm
    Stylemakers Brad Pritchett
    Brad Pritchett isn't afraid to make bold fashion choices.
    Photo by Hoyoung Lee

    Editor's note: We're shining a spotlight on the six finalists in the 2017 CultureMap Stylemaker Awards, continuing with finalist Brad Pritchett. Voting for the readers' choice winner continues through October 24 at 11:59 pm. The winners will be named at our Reveal Party on October 26 at Tootsies in The Plaza.

    Brad Pritchett lives by just one fashion rule — that fashion rules are meant to be bent, stretched, broken, or abandoned.

    His 4,000-plus Instagram followers know this from his wildly popular #StairwellSeries of self-portraits taken outside his office. The 37-year-old director of marketing and communications for Dallas Theater Center is used to being in front of the camera. He started modeling for JC Penney catalogs when he was juat 7 years old.

    Pritchett, who also is a TV correspondent for WFAA and Dallas Voice DVtv, chatted with us recently about his life and style.

    CultureMap: What are your earliest memories of being a stylish kid?

    Brad Pritchett: "When I was 7 years old — almost as early as I could smile — my mother threw me into JC Penney catalog modeling. It was always instilled to me to be polished, no matter where you were going or what you were doing. Every year before we went back to school, we would go shopping, and we would have a fashion show the night before school started. My brother and I would walk down the hallway and model our clothes, and the fireplace would be our stage. And I’m always a little bit extra with everything, so I would do posing and turns. That carried all the way to my fashion decisions now."

    What is your fashion philosophy?

    BP: "I'm really big on a polished look from head to toe — something that looks like you at least put put more than five minutes into what you're presenting, because it's all about building your brand, and your brand is part of your aesthetic, as well."

    How has social media influenced the way you present your personal style?

    BP: "Social media plays a huge part in style these days because all eyes are on you. You have all of one but frame or one post or one picture to tell your story. Years ago, I was walking into work and found out that the stairwell that I take into my office had such great natural lighting, so I threw my camera up against the wall in self-portrait mode and put on a timer and walked down the stairs, and I came up with my Instagram #StairwellSeries, and it has blown up with amount of people that look forward to those and comment on those and see those ... which is great for me because I sit and stress about what I'm going to wear to work at night. I play through my mind, 'What have I not worn in a while? What can I pair together that I haven’t paired together?'”

    CM: What's your fashion advice for men over 30?

    BP: "There are two things that a guy, when he hits 30, should really pay attention to, two new best friends: Your aesthetician and your tailor. If you’re not working to get your face fixed and that outfit fit properly, then you’re doing something wrong. It’s all about the fit and how you present yourself.”

    CM: And what's your shopping advice for men who hate to shop?

    BP: “Get a gay best friend really quickly. It’s 2017; you should have one already. And/or bring your fashionable girlfriend or wife along, because I think having some people with a second set of eyes on your look helps a lot. What you should invest in immediately, if you’re a guy who doesn’t have anything in his closet, are the quintessential basics like a good, fitted pair of trousers, a classic solid dress shirt. Partner that with a nice blazer that’s fitted — honey, you’re set.”

    CM: What's something people would be surprised to learn about you?

    BP: “I’m covered in tattoos, so one thing I love about my particular look is it's 'polished meets punk.' It’s not uncommon for me, on Saturday during the day, to just be in some hole-y jeans and a ripped-up vintage rocker tee showing my sleeve, then run home, have a drink, put on a head-to-toe formal look and go to a charity event in Dallas. At least once a week I’m having to dress up and go to things, but I’m actually most comfortable in jeans and a T-shirt.”

    CM: How did you react when you found out you were nominated for a CultureMap Stylemaker Award?

    BP: “I immediately made sure it wasn’t a spam email because I got nervous. It was finally my opportunity to tell my fashion story, which I think is personally different from everyone else’s who’s nominated."

    CM: Your story certainly includes a lot of rule-breaking.

    BP: "You don’t have to be cookie-cutter with your look. You should bend the rules. You should partner things that typically wouldn’t pair together. You should cross vendor. You should literally put things together that most people don’t. And that’s what I love about my look. It’s not gonna look like anybody else’s look in Dallas, I can guarantee you that.”

    stylemakers
    news/fashion
    series/stylemaker-awards-2017-dallas

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    Shopping News

    Where to shop in Dallas right now: 6 new stores to check out for June

    Raven Jordan
    Jun 10, 2025 | 5:55 pm
    LoveShackFancy Dallas Cowboys Cheerleaders
    LoveShackFancy
    LoveShackFancy and Dallas Cowboys Cheerleaders collaboration.

    The June edition of Where to Shop, CultureMap Dallas ' monthly roundup of new shops and hot sales has a little of everything: buzzy new designer boutique, museum shop, thrift store, and furniture boutique that graduated from online to brick-and-mortar. There's also a new cheerleaders collection and a major tile sale.

    Here's where to shop in Dallas for June 2025:

    Billy Reid
    Texas fashion designer has opened a boutique in Dallas at 1902 N. Henderson Ave., in the former Knot Standard space. Reid is known for his carefully crafted clothing and accessories embodying lived-in luxury, with high-quality fabrics and unexpected detailing. Reid says that the space will allow them to combine their main collection and custom clothing efforts under one roof. They carry men’s and women’s clothing, including men’s polos and trousers, dresses, blazers, plus travel bags, belts, and cotton twill ball caps.

    Casa Bella Decor
    Luxury home furniture boutique is now open in Melissa at 3210 Milrany Ln. #300. After eight years as an online store, this is the brand's first physical showroom with items like bedding, chairs, patio furniture, and nightstands. They carry home goods and furniture brands such as Barefoot Dream, Farmhouse Fresh, Rowe Furniture, and Voluspa Candles. There are also complimentary design consultations available.

    Daltile
    Dallas-based company — the largest manufacturer and marketer of tile in the U.S. — has launched a summer sale highlighting "Made in the USA" products with up to 40 percent off American-made tile collections on 36 lines ranging from ultra-trendy Artcrafted colored glass tiles to the wood look of Acreage to the convincing faux marble of Marble Attache. Daltile products are distributed through 260-plus company-owned sales service centers, stone slab yards, design studios, and independent flooring retailers, searchable online. The sale runs through August 31.

    Frontiers of Flight MuseumFrontiers of Flight Museum store Thomas Garza

    Frontiers of Flight Museum store
    There's a museum store now open inside Frontiers of Flight Museum, at 6911 Lemmon Ave. near Dallas Love Field. The store is a 1,400-square-foot space with Frontiers of Flight merchandise, interactive STEM kits, aviation-themed books, art prints, and toys, plus candles, apparel, and jewelry from local makers chosen to reflect the innovation that defines the museum. Located right inside the museum’s lobby, it's open to the public, no ticket required.

    Goodwill Carrollton
    Goodwill's newest location is a state-of-the-art store and donation drop-off center which opened on June 5 in a former Big Lots. This store is the non-profit's 19th location in its eight-county service area and represents Goodwill's mission-integrated social enterprise that is dedicated to helping people with barriers recognize and reach their full potential through the power of a job.

    LoveShackFancy
    Cotton Incorporated and LoveShackFancy have partnered with the Dallas Cowboys cheerleaders on an "America's Sweetheart" all-cotton 28-piece collection featuring frilly print and gingham sundresses, American flag sweatshirts, and a line of skirts, dresses, and tops embroidered with cherries. The brands will host a tailgate party at LoveShackFancy’s Dallas boutique (at 29 Highland Park Village) on June 21, that includes a meet & greet with two of the Dallas Cowboys cheerleaders.

    museumsopeningswhere to shop
    news/fashion
    series/stylemaker-awards-2017-dallas

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