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    Fitness News

    New fitness facility in Dallas stretches concept of what a workout is

    Teresa Gubbins
    Oct 15, 2018 | 9:04 am
    Stretch Zone
    Strap in and stretch.
    Photo courtesy of Stretch Zone

    A fitness center dedicated entirely to stretching and relaxation has eased into Dallas-Fort Worth. Called Stretch Zone, it offers practioner-assisted stretching at two locations now open: a new-ish one in Dallas at Preston Center, and another in Plano where it made its area debut in 2017.

    Stretch Zone was founded in Florida in 2004 by Jorden Gold, who witnessed the impact of his practitioner-assisted stretching on his grandfather, then on athletes and teams from the NFL, NBA, and other professional sports leagues.

    Trainers use equipment to stabilize the body for prime, targeted stretching.

    Becca Menhart, who is general manager of Stretch Zone Dallas and Plano, says in a release that it's simultaneously functional and relaxing.

    "Everyone's in the best mood when they come to see us," she says. "It's the one time in their day they can relax and zone out without work, meetings or even having to think."

    Certified personal trainers, called "stretch practitioners," work in a zone to offer a lighter stretch, which deepens as the session continues. But the goal is never to stretch so deep and evoke pain. The goal is to improve circulation, resting muscle tone, and flexibility.

    It sounds like the most deliciously lazy workout in the world, but it really does help. "We have clients come in who didn't feel well enough to even approach a workout," Menhart says.

    The concept works with all types of clients with different wellness goals in mind. The minimum age is 14 years old, but many clients are high school athletes.

    Clients get strapped to a table to prevent them from falling off. Working one-on-one with a practitioner encourages a relaxed experience that's more efficient than what one could do on their own.

    "We like to describe ourselves as an effortless yoga: we do all the work and you get all the benefits," Menhart says.

    Two more locations are anticipated to open in DFW in 2019, in Southlake and Fort Worth. There are more than 50 locations across the United States.

    healthbeautyfitness
    news/fashion

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    Shopping news

    Irish discount fashion giant Primark to open 3rd Dallas-Fort Worth store

    Stephanie Allmon Merry
    Jun 11, 2026 | 9:18 am
    Primark
    Facebook/Primark
    Primark will open its third DFW store in Arlington in late June.

    International clothing chain Primark is planting a flag in Arlington. The Irish retailer known for trendy clothes at value prices will open a store at The Parks at Arlington mall on June 25, according to a release.

    It will be the brand's third store in Dallas-Fort Worth, after a location in Grapevine Mills that opened in December 2025 and one at Northeast Mall in Hurst that followed in April 2026.

    Primark is a massive European retailer famous for its low-cost, high-turnover approach to home goods, everyday essentials, and fashion — think women’s jeans for $12, men’s T-shirts for $5, and kids’ sweatshirts for $8. Less than the cost of a meal at the food court, but also part of the "fast fashion" industry that critics say contributes to textile waste around the world.

    Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware, and accessories.

    Primark has been in expansion mode in the United States and across Texas; there will now be 42 U.S. stores and six in Texas, with more to come.

    "Primark's keen on continuing its Texas expansion," says Kevin Tulip, president of Primark US, in the release. "We've seen first-hand the importance of providing fashion that doesn't break the bank at our stores in the Dallas Fort-Worth area, and we want to continue to fulfill that need. It's incredible to become a part of these communities and be able to offer families a wide selection of trending fashion and everyday essentials at exceptional value."

    The 30,000-square-foot Arlington store will debut with Primark's summer collection, "The Get Away." The release notes that the collection "features standout pieces such as a striped embroidered maxi dress ($30), finished with wave-inspired detailing. Embroidered separates appear throughout the range, all designed for effortless summer dressing. The must-have silhouette of the season is the striped midi dress crafted with 100% cotton ($25). The collection is finished with accessories, swimwear and matching family looks, offering something for everyone this summer."

    Primark in Arlington will open with fanfare at 10:30 am June 25, with a ribbon cutting, local treats, and other fun giveaways - first come, first served, they say.

    The store is now hiring for several roles.

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    news/fashion
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