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    Dress to Impress

    8 reasons every Dallas trendsetter should attend the Stylemaker Awards reveal party

    Stephanie Allmon Merry
    Oct 23, 2017 | 2:35 pm
    Guest at Dallas Stylemaker 2016 Reveal Party
    Benefit will set up a cosmetics bar that allows guests to try makeup looks from different decades.
    Photo by WJNPHOTO

    It's almost time to celebrate the most fashionable women and men in Dallas in high style. On October 26, we will honor the six finalists at the fourth annual CultureMap Stylemaker Awards reveal party at Tootsies, and we hope you'll join us.

    But, what do you wear to such a fashion-forward fete? Here are some details about the party to help you plan.

    Themed "Defining Decades of Style," the party will celebrate style icons of the '60s, '70s, '80s, and '90s — Twiggy, Cher, Prince, and Kate Moss. Party-goers are encouraged to dress for whichever of those decades speaks to their soul. Think Bond Girl fierce, rock 'n' roll rad, Madonna fabulous, Carrie Bradshaw chic, or Clueless cute. (It is not a Halloween costume party, however, so please leave your Austin Powers-replica Mr. Bigglesworth doll at home.)

    Then come ready to walk the red carpet, sip signature cocktails, belly up to a cosmetics bar, mug for a photo booth, and more. Without revealing too many panache party details, here are a few highlights we can tease:

    Eats and drinks: Plaza restaurants will pass out tasty bites and noshes, while four different bars, "dressed" with each of the four style icons, will mix signature cocktails from each decade. Whether you're into Mad Men-era dirty martinis or fizzy '90s champagne cocktails, you won't go thirsty.

    Benefit Cosmetics Bar: Try out makeup trends that correspond with the decades; for example, bold wings and mascara from the '60s or shimmery eye shadow and nude lips from the '90s.

    Smilebooth Photos: At this cool photo booth, guests will take photos and animated GIFs with different filters for each decade and share them via social media or print out their photo strips as keepsakes.

    The Truth Booth: Think you're chic? We'll tell you the truth in this fun interactive experience. Get ready to take your wardrobe to the next level.

    Swoozies and Partners Card: Swoozies will set up a pop-up shop full of fun gifts, themed home decor, stationery, and more. They also will provide an incentive for anyone who purchases a Partners Card that evening. Proceeds from the reveal party will benefit The Family Place's Partners Card program.

    Tootsies Iconic Fashions: The retail host for the evening will outfit four mannequins to represent one look from each decade.

    Memorable music: DJ Blake Ward will spin the hottest tunes through the decades ... The Police, The Rolling Stones, AC/DC, Bon Jovi, The Cure, Ace of Base, No Doubt, and yes, The Spice Girls will be part of the dance party.

    The main event: It all culminates with our Stylemakers finalists' style challenge. They will create full looks with clothing and accessories pulled from retailers at The Plaza, our Stylemaker Awards partner. The looks will be evaluated by our panel of five fabulous judges: fashion designer Nardos Imam, reality TV personality and entrepreneur Catherine Lowe, philanthropist and executive Lynn McBee, celebrity stylist J. Bolin, and 2016 Stylemaker Awards readers' choice winner Chris Hite.

    Party-goers will get the chance to mingle with the judges and finalists throughout the night. Read more about the finalists here. The readers' choice winner will be crowned at the party, along with the judges' choice for ultimate Stylemaker.

    stylemakers
    news/fashion
    series/stylemaker-awards-2017-dallas

    Shopping on Knox

    Dallas-loved activewear brand Addison Bay makes Texas debut on Knox St.

    Stephanie Allmon Merry
    Jul 2, 2026 | 2:59 pm
    Addison Bay
    Photo courtesy of Addison Bay
    She's ready for Wimbledon.

    A fast-growing, female-founded activewear brand is making its Texas debut on one of Dallas' buzziest shopping streets: Addison Bay will open its first Texas boutique on Knox Street in September.

    It will be the Philadelphia-based label's fourth retail store nationwide. According to a release, Dallas has been a standout city for the brand online for years. Dallas loves its fashionable activewear.

    The company was founded in 2018 by Philadelphia entrepreneur Marguerite Adzick, who combined her background as a collegiate athlete with a career in fashion to launch Addison Bay. Her goal was to create stylish, functional activewear and everyday pieces that make getting dressed effortless, whether it’s for a workout, errands, or dinner out, she says.

    Addison Bay Addison Bay founder Marguerite Adzick, who looks ready for Wimbledon.Photo courtesy of Addison Bay

    Today, the brand is built around a “7AM to 7PM” approach to dressing, offering polished, versatile pieces designed to carry through the entire day. In Dallas, that'll mean going from country club tennis sesh in the morning to aHudson House happy hour in the evening.

    Along with its flagship Philadelphia store and a seasonal shop in Avalon, New Jersey, Addison Bay has also expanded to Naples, Florida, and now, Dallas.

    It's going into the hottest shopping area in town. Knox Street is evolving a go-to destination for boutiques, cafés, and fitness concepts, thanks to its walkable stretch between Uptown and Highland Park.

    According to the release, Addison Bay will join the mix in a 3,603-square-foot space designed to feel bright and welcoming, with elevated fitting rooms and displays geared toward easy outfit-building.

     Addison Bay Dallas has been a top market for Addison Bay for several years.Photo courtesy of Addison Bay

    “Dallas has been supporting Addison Bay from afar for years and we’ve always known we’d find our way there,” says founder Adzick in the release. “The Dallas woman is active, style-conscious and lives her life the same way our brand is designed to dress her – from early morning to evening without missing a beat.

    "At some point, the data becomes impossible to ignore. Dallas isn’t just a great market for us, it’s become one of our most important communities and we can’t wait to finally have a home there.”

    To celebrate the debut, Addison Bay will host a September grand opening with on-site monogramming, live music, gifts with purchase, and additional activations introducing the brand in person.

    Store hours will be 10 am-6 pm Monday-Sunday. The store will be located at 3212 Knox Street, Ste. 104.

    fashionknox districtknox streettexas debutshopping
    news/fashion
    series/stylemaker-awards-2017-dallas
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