Launched in 2013 by Emily Weiss, the editor behind the beauty blog Into the Gloss, Glossier touts itself as a brand "inspired by what girls want in real life, made by editors who get what works." And they've found their niche.
In its four years, Glossier has amassed a legion of devotees. Products such as the highly coveted Boy Brow have reached cult status, in some cases garnering six-figure waiting lists.
Social media and millennial influencers surely played a part — but the quality of the product speaks for itself. From Glossier's lip gloss and barely-there skin tint to its Cloud Paint (that's cream blush for the uninitiated), items are newbie safe and easily applied with fingertips.
Celebrating natural beauty, Glossier takes a less-is-more approach to beauty, creating products that enhance rather than hide.
Exclusively sold via ecommerce, the New York-based brand is taking its show on the road with a series of pop-up shops across the U.S.
November 9-15 marks the brand's first stop, here in Dallas at 3010 N. Henderson Ave. Stop in to stock up on your favorites or simply see what all the fuss is about. "Showroom Editors" will be on hand to help you navigate the line.
Hours are 10 am-7 pm daily except Sunday, when it's open from 11 am-6 pm.
Additionally, they are setting up a brief pop-up shop November 9-10 from 11 am-4 pm in the south alley of West Village, where Glossier representatives will be giving out free Balm Dotcom products.