FROM CALI TO TEXAS

California jeweler rides a wave into Dallas-Fort Worth with 2 new stores

The Laguna Beach-based jewelry brand is bringing its collections to Southlake on April 28.

Photo courtesy of Gorjana

Favorite Texas jewelers Kendra Scott and James Avery have some new competition in town: Gorjana, a rapidly growing jewelry brand from California, is debuting two new stores in Dallas-Fort Worth, opening back to back.

A shop in Fort Worth's University Park Village opened its doors on Friday, April 21. A second grand opening will take place in Southlake Town Square on Friday, April 28.

These, on the heels of Gorjana's Dallas debut in West Village last fall. It's a North Texas conquest.

Laguna Beach-based Gorjana (styled "gorjana") touts its jewelry as timeless, delicate, and laid-back.

Husband-and-wife Gorjana and Jason Reidel founded the company in 2004 on the floor of their Laguna Beach apartment. In their nearly two decades of operation, their selection now includes layering necklaces, earrings, bracelets, rings, and more. There are everyday pieces and fine jewelry creations featuring trendy rose gold, 14K solid gold and 18k plated gold, plus affordable diamonds, sapphires, opals, and more. According to the website, prices range from about $35 to several hundred dollars.

The two new DFW storefronts are the latest to open in Texas, following a new store in San Antonio earlier this spring. They also have shops in Austin and Houston.

“Following the exceptional welcome we recently enjoyed in San Antonio and the enthusiastic demand we’ve received from our customers for additional locations in Texas, continuing our expansion across this extraordinary state feels like a natural next step to continue meeting our customers where they are,” says Jason Reidel in a press release. “We’re honored and thrilled to be able to bring our timeless designs and one-of-a-kind, personalized retail experience to the Fort Worth and Southlake communities.”

The new locations, they say, are inspired by coastal bungalows reminiscent of Southern California beaches, complete with subtle mango wood finishes, custom dried floral bouquet decor, and a glimmering crystal quartz chandelier. Shoppers will truly feel like they’re near the Laguna Beach coastline, they add, after admiring the custom hand-dipped Lauren Williams Tapestry backdrop.

gorjana Southlake interior rendering Gorjana's Southlake storefront is located at 321 Grand Ave. West. Photo courtesy of gorjana

In-house stylists are available to help guests navigate the shopping experience. Complimentary engraving on select pieces will be offered for online orders.

Gorjana’s University Park Village store is located at 1600 South University Dr. #608 Fort Worth, and the Southlake storefront will be located at 321 Grand Ave. West. The West Village location is 3699 McKinney Ave., Dallas.

More information can be found on gorjana.com.

Gorjana and Jason Reidel openings fashion-beauty

E-Commerce News

Amazon Pharmacy to build Dallas facility for same-day delivery meds

Photo by Haley Lawrence on Unsplash

Why are prescription bottles always orange?

Amazon is moving forward on its plans to expand its same-day delivery of prescription drugs with the opening a center in Dallas: Called Amazon Pharmacy, it will be located inside Amazon's Richardson distribution center at 3051 Research Dr., from where it will begin delivering prescriptions in 2025.

Dallas is one of 20 cities where Amazon will open new centers, doubling the number of cities that it already offers same-day delivery prescriptions.

The 24-hour pharmacy will be added onto an existing 180,000-square-foot distribution warehouse; construction on the added pharmacy is set to start in February and is estimated to cost $1.6 million, according to a filing permit.

Currently, it takes an average of two days for customers to get medication delivered where same-day delivery isn't available. Amazon officials said the company aims to help fill care gaps by offering rapid delivery of medications and 24/7 access to a pharmacist so customers can get care within hours.

Amazon says it will reduce delivery time with the pharmacies, which are designed to be automated with robotic arms supervised by licensed pharmacists and pharmacy technicians.

"Amazon Pharmacy is integrating technology to modernize pharmacy while maintaining high-touch clinical care,” says VP of Amazon Pharmacy John Love in a statement. "We are reimagining health care delivery to meet customers where they are—online, on the go, and at home.”

The pharmacy space has become buzzy, in no small part due to Mark Cuban, who is changing the game with his Cost Plus Pharmacy, an online pharmacy that sells 100 of the most-often prescribed generic prescription drugs at a transparent, fixed-rate markup.

Amazon plans on opening other same-day delivery pharmacies in Boston, Minneapolis, Philadelphia, San Diego and other cities next year.

"We haven’t announced additional cities and will do so as plans become firm," an Amazon Pharmacy spokesperson told CoStar News. "Timing and details are still being determined, and delivery will be conducted by our standard vehicles."

Last year, Amazon started offering customers in College Station the option of getting their medications from an Amazon Pharmacy in 60 minutes or less by drone delivery. The Amazon Pharmacy same-day delivery service was introduced in New York and Los Angeles in March after launching in cities such as Indianapolis, Miami, Phoenix and Seattle.

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