FROM CALI TO TEXAS

California jeweler rides a wave into Dallas-Fort Worth with 2 new stores

The Laguna Beach-based jewelry brand is bringing its collections to Southlake on April 28.

Photo courtesy of Gorjana

Favorite Texas jewelers Kendra Scott and James Avery have some new competition in town: Gorjana, a rapidly growing jewelry brand from California, is debuting two new stores in Dallas-Fort Worth, opening back to back.

A shop in Fort Worth's University Park Village opened its doors on Friday, April 21. A second grand opening will take place in Southlake Town Square on Friday, April 28.

These, on the heels of Gorjana's Dallas debut in West Village last fall. It's a North Texas conquest.

Laguna Beach-based Gorjana (styled "gorjana") touts its jewelry as timeless, delicate, and laid-back.

Husband-and-wife Gorjana and Jason Reidel founded the company in 2004 on the floor of their Laguna Beach apartment. In their nearly two decades of operation, their selection now includes layering necklaces, earrings, bracelets, rings, and more. There are everyday pieces and fine jewelry creations featuring trendy rose gold, 14K solid gold and 18k plated gold, plus affordable diamonds, sapphires, opals, and more. According to the website, prices range from about $35 to several hundred dollars.

The two new DFW storefronts are the latest to open in Texas, following a new store in San Antonio earlier this spring. They also have shops in Austin and Houston.

“Following the exceptional welcome we recently enjoyed in San Antonio and the enthusiastic demand we’ve received from our customers for additional locations in Texas, continuing our expansion across this extraordinary state feels like a natural next step to continue meeting our customers where they are,” says Jason Reidel in a press release. “We’re honored and thrilled to be able to bring our timeless designs and one-of-a-kind, personalized retail experience to the Fort Worth and Southlake communities.”

The new locations, they say, are inspired by coastal bungalows reminiscent of Southern California beaches, complete with subtle mango wood finishes, custom dried floral bouquet decor, and a glimmering crystal quartz chandelier. Shoppers will truly feel like they’re near the Laguna Beach coastline, they add, after admiring the custom hand-dipped Lauren Williams Tapestry backdrop.

gorjana Southlake interior rendering Gorjana's Southlake storefront is located at 321 Grand Ave. West. Photo courtesy of gorjana

In-house stylists are available to help guests navigate the shopping experience. Complimentary engraving on select pieces will be offered for online orders.

Gorjana’s University Park Village store is located at 1600 South University Dr. #608 Fort Worth, and the Southlake storefront will be located at 321 Grand Ave. West. The West Village location is 3699 McKinney Ave., Dallas.

More information can be found on gorjana.com.

Gorjana and Jason Reidel openings fashion-beauty

Shopping News

Where to shop in Dallas right now: 7 zany new stores to check out

Thrifted Threads

Thrifted Threads chill vibe

With the holidays on the horizon, shopping is on the rise. This November edition of Where to Shop, CultureMap's monthly roundup of new shops, sales, and alternative shopping, has five unique new openings, ranging from fashion to skin care to sports apparel.

The roundup also includes two non-traditional entries, including a new benefits program at an area mall, and a place to get your passport — in case you're planning on shopping abroad.

Here's where to shop in Dallas for November:

Baseballism
Baseball camp that transformed into an off-field baseball clothing brand is now open at Allen Premium Outlets. The store offers baseball-themed clothing, hats, and accessories. Their collection features collaborations with several big league names, including MLB, Babe Ruth, Vin Scully and Field of Dreams. Caps and hoodies are especially popular items, such as the Junior's Silhouette for $36 or the short Sleeve Yankees hoodie for $79.

Firewheel Town Center
Garland shopping center is in the giving spirit with its latest Shop, Dine & Save program. Visitors can shop or dine at select stores, including Buckle, DSW, and Razzoo's, Ferah Tex-Med Kitchen, and receive a $25 Simon giftcard when they spend $150 or more. To get the giftcard, receipts have to be shown at the mall management office and include at least one shop and one restaurant from the same day. The special lasts through November 27.

Hill House
Originally a bedding company that launched in 2016, Hill House has extended their collection to offer home, accessories, baby & kids, bridal, and apparel. They opened a location in NorthPark Center at the end of October — their first in Texas and only their fifth store. Hill House is best known for the "Nap Dress," a flowing dress made for day or night wear. There's also a short version of the dress, such as the Scarlett Long Sleeve Mini, a plaid dress for $188. Just in time for season, they've launched holiday pajamas, featuring pajama sets, robes, and children's sets.

Glossier
Skincare, beauty, and fragrance concept just opened a 1,000 square-foot store at NorthPark Center, featuring its trademark whimsical displays that one might mistake for an art supply or paint store. They sell fragrances, scented skin creams, balms, cleansers, moisturizers, makeup, eyelash curlers, and other beauty products, a little on the pricey side, but they make the shopping experience fun with an immersive shopping experience. That stuff doesn't come for free. This is their 12 location in the U.S., joining Atlanta, Boston, Brooklyn, Chicago, DC, Las Vegas, London, Los Angeles, NYC, Philadelphia, and Seattle.

Rally House
Sports apparel chain opened a location at Rockwall Crossing Shopping Center in Rockwall, with merchandise — headwear, accessories, collectibles — dedicated to Dallas-area teams including Dallas Cowboys, Texas Rangers, Dallas Stars, and college teams like the Texas Longhorns, Texas Tech Red Raiders, and Texas A&M Aggies. They also offer locally-themed apparel and accessories that celebrate Dallas destinations and landmarks, such as an Uscape Pom Mens Knit Hat with a graphic of the Dallas skyline for $30 or a long sleeve Dallas sweatshirt for $42. This is the 22nd location in Dallas-Fort Worth.

Thrifted Threads
Houston-based vintage clothing reseller just made its debut in Deep Ellum at 2646 Main St. #620, next to Vidorra. Thrifted Threads was founded by Laith Awad, who began reselling clothes in 2017, initially as an online store until he opened a location in 2022 in Houston's Montrose District when he was only 18. He opened a second store in College Station in 2023. Deep Ellum is the third. They're known vintage apparel from jerseys to sweatshirts and hats, as well as collections of color-sorted clothes from the 70s to the 2000s. It's more than a store, with arcade games that don't require coins to play, a motorcycle display, and ice cream.

Collin County Passport Office
If you're "shopping" for a passport, a passport office just reopened in the Collin County Courthouse at 2100 Bloomdale Rd., McKinney. The new passport acceptance office will initially be appointment only, with bookings available through the District Clerk's website. Plans are underway to introduce same-day and walkup services in the near future.

openings where to shop