Mascara News

Sally Beauty debuts affordable spinoff with 5 Dallas-Fort Worth stores

Happy Beauty Co. features bright colors and spacious store layouts.

Photo courtesy of Happy Beauty Co.

A new retail concept specializing in affordable beauty products is making a big launch in Dallas-Fort Worth.

Called Happy Beauty Co., it's a new spinoff from Sally's Beauty, to meet a rising demand for low-cost beauty products, and is opening five DFW stores.

The brightly-designed stores will feature more than 7,000 products from 80 global brands, with thousands of items for under $10. Besides makeup, skincare, and hair products, shoppers will also find fragrances, bath and body care products, and nail care items.

Three locations have opened as follows:

Frisco – 8300 Gaylord Parkway, Suite 8300-1
Denton – 600 West University Drive, #530
Mansfield – 120 W. Debbie Lane, Suite 360

Two additional stores in Mesquite and Fort Worth are still under development.

Each store features a spacious layout with vibrant colors and additional fun features like a photo room and a product-sampling area by the entrance. The sample area will also have a "Bonus Bliss Machine" where customers can receive a special token to a deluxe sample vending machine for every $25 they spend pre-tax in store.

Happy Beauty Co. was created in a collaboration between Denton-based Sally Beauty and design consulting firm JLL Design Solutions, in a brick-and-mortar battle against e-commerce beauty supply chains.

"[JLL Design Solutions'] expertise has helped us create a truly immersive and captivating shopping experience," says Sally Beauty Holdings VP Bryan DeYoung in a statment. "Together, we are meeting the needs of budget-conscious beauty shoppers without compromising on quality or selection.”

Happy Beauty Co. is also launching five stores in Arizona, with locations in Phoenix and Glendale already open for business.

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no more magic of macy's

Macy's and Kohl's to shutter these Dallas-Fort Worth stores in 2025

Courtesy photo

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A major department store name is contracting its presence in Dallas-Fort Worth: Macy's is planning on closing five of its locations throughout DFW by the end of April in 2025.

Macy's is the New York-based brand which includes Macy’s, Bloomingdale’s, and Bluemercury.

According to a press release, the company will be closing 66 stores nationwide as a part of its "Bold New Chapter" strategy to make the company profitable again. In all, Macy's is planning on shuttering 150 "underproductive" locations by 2026.

The Dallas-Fort Worth stores that are closing include:

Macy's Village, 201 Stacy Rd. in Fairview
Shops at Willow Bend, 6209 W. Park Blvd. in Plano
Southlake Town Square, 321 State St. in Southlake
Market by Macy's WestBend, 1751 River Run #101 in Fort Worth
Highlands of Flower Mound, 6101 Long Prairie Rd. Suite 500 in Flower Mound

The Southlake, Fort Worth, and Flower Mound stores are denoted as Macy's "small format" locations, which were previously touted as an innovative way to "harness the full power of the Macy’s brand to deliver sustainable, profitable sales growth" for the company.

A clearance sale is expected to begin this month and will last for approximately 8-12 weeks, according to a FAQ on the Macy's website.

Additionally, Macy's is closing its Alameda Mall location in Houston.

"Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service," said Tony Spring, chairman and chief executive officer of Macy’s, Inc. in the release.

Though Texas is losing six stores, California and New York will be hit harder with the loss of nine stores each.

Macy's is not alone: Clothing retailer Kohl's will also be shuttering 27 underperforming stores by April 2025, including its North Dallas location at The Arbors on Preston Road, located at 18224 Preston Rd.

"We always take these decisions very seriously," said Tom Kingsbury, Kohl’s chief executive officer in a statement. "As we continue to build on our long-term growth strategy, it is important that we also take difficult but necessary actions to support the health and future of our business for our customers and our teams."

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