She wears short shorts
Dallas flip-flop brand Hari Mari takes next bold step with women's apparel
Hari Mari is helping women prep their summer wardrobes in more ways than one. The Dallas-based premium flip-flop brand is launching a line of ladies' shorts.
Called the Ladies BantamKnit Shorts, they're made with a custom cotton blend for extreme comfort, the company says. The performance fabric, they say, offers increased breathability with four way stretch. The shorts also feature a three-inch inseam, stretch-lined pockets, elastic waistband, and a drawstring closure. They're made in the USA.
“We as a brand will always focus on flip-flops and sandals, but when you’re known for making the most comfortable flip-flops on the market, your customers ask for more, and it’s exciting to be launching our first ladies' shorts as part of that demand,” says co-founder Lila Stewart.
Hari Mari has always sold hats, tees, and sweatshirts that were unisex, but the new ladies' shorts line is the company's first intentional apparel item designed specifically for women, Stewart says.
"Our men's shorts line has performed really well, so if the ladies' do as well, which is trending that way, we hope to continue to add small lifestyle pieces to our apparel collections in the coming years," she says.
Women's joggers are coming soon, she adds.
The Women’s BantamKnit collection comes in two color options - Heathered Navy and Honey - in sizes small to XL. They retail for $68, available exclusively on HariMari.com.
Since it was founded in 2012, Hari Mari has built its reputation not only on quality, fashion-forward flip-flops (and other kinds of shoes and apparel), but also on its sustainability and philanthropic efforts, which are a part of the company’s DNA. Hari Mari gives 1 percent of sales to support kids battling cancer through its called Flops Fighting Cancer initiative.