Shopping on Knox

Dallas-loved activewear brand Addison Bay makes Texas debut on Knox St.

Addison Bay is making its Texas debut on Dallas' Knox Street this Semptember.

Photo courtesy of Addison Bay

A fast-growing, female-founded activewear brand is making its Texas debut on one of Dallas' buzziest shopping streets: Addison Bay will open its first Texas boutique on Knox Street in September.

It will be the Philadelphia-based label's fourth retail store nationwide. According to a release, Dallas has been a standout city for the brand online for years. Dallas loves its fashionable activewear.

The company was founded in 2018 by Philadelphia entrepreneur Marguerite Adzick, who combined her background as a collegiate athlete with a career in fashion to launch Addison Bay. Her goal was to create stylish, functional activewear and everyday pieces that make getting dressed effortless, whether it’s for a workout, errands, or dinner out, she says.

Addison Bay founder Marguerite Adzick, who looks ready for Wimbledon.Photo courtesy of Addison Bay

Today, the brand is built around a “7AM to 7PM” approach to dressing, offering polished, versatile pieces designed to carry through the entire day. In Dallas, that'll mean going from country club tennis sesh in the morning to aHudson House happy hour in the evening.

Along with its flagship Philadelphia store and a seasonal shop in Avalon, New Jersey, Addison Bay has also expanded to Naples, Florida, and now, Dallas.

It's going into the hottest shopping area in town. Knox Street is evolving a go-to destination for boutiques, cafés, and fitness concepts, thanks to its walkable stretch between Uptown and Highland Park.

According to the release, Addison Bay will join the mix in a 3,603-square-foot space designed to feel bright and welcoming, with elevated fitting rooms and displays geared toward easy outfit-building.

Dallas has been a top market for Addison Bay for several years.Photo courtesy of Addison Bay

“Dallas has been supporting Addison Bay from afar for years and we’ve always known we’d find our way there,” says founder Adzick in the release. “The Dallas woman is active, style-conscious and lives her life the same way our brand is designed to dress her – from early morning to evening without missing a beat.

"At some point, the data becomes impossible to ignore. Dallas isn’t just a great market for us, it’s become one of our most important communities and we can’t wait to finally have a home there.”

To celebrate the debut, Addison Bay will host a September grand opening with on-site monogramming, live music, gifts with purchase, and additional activations introducing the brand in person.

Store hours will be 10 am-6 pm Monday-Sunday. The store will be located at 3212 Knox Street, Ste. 104.

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Dress to impress

British fashion brand ME+EM unzips new Dallas store on Knox Street

Photos are courtesy of ME+EM

The new 2,845 square-foot ME+EM marks the British brand’s second branch in Dallas.

A British luxury clothing brand is bringing its latest collection to Dallas via a sleek new store in one of Dallas' hottest shopping districts: ME+EM is newly open at 3212 Knox St., Ste. 101, at the northwest corner of Knox-Cole, in Dallas' Knox-Henderson neighborhood.

Founded in 2009, the women’s clothing brand creates ready-to-wear collections of apparel and accessories in London and ships to its shops in the UK and United States.

The new ME+EM marks the British brand’s second branch in Dallas and eighth in the States. The first Dallas store opened in NorthPark Center in 2024.

The 2,845-square-foot Knox Street store, set near Lululemon, Boll & Branch, ALO, Keepsake, and other luxe shopping venues, combines clean, minimalist architecture with a traditional British design, according to a press release. Modern and vintage refurbished furniture brings a bold palette of yellows, burnt oranges and reds into the store and "keeps with ME+EM’s ethos of blending heritage design with modern style."

The ceiling is drenched in ME+EM's signature house khaki color, while soft curtains drape the walls. A signature antique haberdashery counter serves as both a display area and an elegant divider within the open floor plan.

"We call our approach 'Intelligent style' because of the great deal of thought that goes into each and every piece to ensure it meets our four Fs: flattering and functional fashion that’s fair. If a piece doesn’t tick off all of them, we don’t make it," a spokesperson says in a statement. "Our purpose is to build the fashion confidence of women and it's at the heart of everything we do.

"We believe that women shouldn’t have to choose between quality and cost," they add, "between contemporary trends and clothes they can function and look great in."

Shoppers this season will find cozy winter cashmere knits, along with party-wear pieces such as dresses and pantsuits in deep, bold colors and a touch of sparkle. New atelier and event jewelry collections bridge the gap between everyday wear and evening attire, they say.

According to the release, the latest store is part of the brand's ambitious expansion strategy, so the Dallas area might see more ME+EM boutiques down the line.

Hours are Monday-Saturday 10 am-6pm, Sunday 11am-5pm.

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