Mile-High Partnership
Dallas startups Need and Rise forge happy partnership in the sky
A new partnership between two Dallas startups hopes to prove that membership does have its privileges. Need, the online purveyor of men’s clothing, accessories and lifestyle necessities, is joining forces with Rise, the fly-all-you-want travel membership, to ensure all passengers on Rise’s private jets receive the finest possible experience.
That means Need is providing coffee, accessories and literature for each Rise flight. It also is creating a series of one-off gifts for new Rise members, including a travel kit collaboration between local leather artisans and Baxter of California. Need also will offer special collections for Rise members at a discount.
“The idea is to lend a lot of attention to the detail of the flights and the membership experience beyond the plane itself,” says Need founder Matt Alexander, who’s had quite an eventful first year, including a New York Fashion Week Men’s Day premiere, an explosion in new Need users and the launch of Deep Ellum pop-up experiment Unbranded.
Founded by Nick Kennedy, Rise provides unlimited use of private jets for as little as $1,650 a month. With the goal of easing travel woes for frequent business travelers, it begins flying between Dallas, Houston, Austin and Midland in January.
