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Rent vs. Income

Are wages keeping up with rising Dallas rents? Not even close.

Lindsey Wilson
Jun 28, 2016 | 2:02 pm
Thanks-Giving Square
Rent is high and wages are low right now in Dallas.
Photo courtesy of Dallas CVB

Rents are rising in Dallas, but unfortunately, incomes aren't keeping up. In fact, Dallasites are way more cost-burdened than we were even 15 years ago.

Apartment List analyzed U.S. Census data from 1960-2014 and found that inflation-adjusted rents have risen by 64 percent nationally, but real household incomes only increased by 19 percent.

During the particularly grim first decade of the 21st century, household incomes actually fell by 9 percent, while rents rose by 18 percent. For the total duration of the study, cost-burdened renters nationwide more than doubled, from 24 percent in 1960 to 49 percent in 2014.

"The U.S. renter population is larger than it has ever been (43 million households, or 37 percent of the total population), and nearly half of them are struggling to pay rent," writes Apartment List's director of data science and growth, Andrew Woo.

Here in Dallas, incomes were rising steadily until about 2003, when they took a sudden dip and have struggled to recover ever since. Since 1980, rents have increased about 25 percent, from $761 to $948. The median income for renters right now is $38,406, just slightly above the $37,237 it was in 1980.

The numbers are depressing in Houston, too, where rent is up nearly 20 percent ($807 to $940) but income is actually down about 10 percent. A renter would have made about $42,225 in 1980, but now they make only $38,447. That scenario is on par with the rest of the South and Midwest, with one major exception: Austin.

Both rent and income there have risen significantly, and both are about 40 percent above where they were in 1980. While rent may be a pricey $1,092 now compared to only $761 then, renters are bringing home $43,634 versus $30,227.

Apartment List points out that while Austin's population has more than doubled since 1980, the city's strong employment growth and attractiveness to millennials have given it the most impressive boost in the country.

trends reports rent
news/real-estate

Meet Lucille

Residential tower with rooftop pool and dog spa to rise in Uptown Dallas

Stephanie Allmon Merry
Jul 14, 2026 | 2:42 pm
Lucille Uptown, rooftop pool
Photo courtesy of HKS
Dig that rooftop pool overlooking downtown.

A new luxury high-rise is one step closer to joining Uptown Dallas' skyline. Called Lucille, the 22-story tower will rise at 2700 McKinney Ave. at Boll Street, bringing 265 residential units, ground-floor retail, and a rooftop pool deck overlooking the city.

Austin-based developer Endeavor Real Estate Group said July 14 that it has secured financing for the project and expects construction to begin later this summer. The tower is slated to welcome its first residents in late 2028, according to a release.

The building will occupy a 1.14-acre site at the northeast corner of McKinney Avenue and Boll Street, on the edge of the historic State Thomas neighborhood and within walking distance of Klyde Warren Park, the Katy Trail, Whole Foods, and Uptown's bustling restaurant scene.

Amenities are centered on the neighborhood's urban lifestyle, they say. Plans call for a rooftop infinity-edge pool with cabanas, outdoor dining areas, grilling stations, an observation deck, a private dining room for entertaining, and undergrown parking.

Inside, residents will have access to a 24-hour concierge, coworking spaces, private conference rooms, a fitness center with an infrared sauna, parcel and dry-cleaning lockers, and - exciting for four-legged residents - an indoor dog grooming spa.

Lucille Uptown Lucille is a 265-unit community that will rise 22 stories in the sky.Rendering courtesy of HKS

The luxe apartments will feature elevated ceilings, expansive glass windows, quartz countertops, French-door stainless steel appliances, beverage centers, smart thermostats, private balconies, and dedicated mudrooms and tech stations, the release says.

Endeavor principal Will Marsh says the project has been years in the making. The firm has worked since 2018 to rezone and design the tower, collaborating with city officials and neighbors to create a project that complements both McKinney Avenue and the adjacent State Thomas Historic District, he says.

"There's tremendous job growth in the immediate vicinity of this site, and we've designed Lucille to appeal to the types of working professionals that will live in this area," Marsh says in a release. "Our rooftop amenity deck and protected views will add to an already compelling lifestyle."

The project will also include about 10,000 square feet of street-level retail, adding another destination along one of Uptown's busiest corridors.

Dallas-based Rogers-O'Brien Construction will serve as general contractor, with architecture by HKS and interiors by Ellie Aiello Interiors.

The entire team involved in the project includes:

  • Developer: Endeavor Real Estate Group
  • Lender: Helaba
  • Equity Partner: Canyon Partners Real Estate
  • General Contractor: Rogers-O’Brien Construction
  • Architect: HKS
  • Structural Engineer: BDD
  • Civil Engineer: Kimley-Horn
  • MEP Engineer: Blum Consulting Engineers
  • Interior Design: Ellie Aiello Interiors
highrise lucille uptown mckinney ave apartments uptown dallas
news/real-estate
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