Big changes are in the works for one of DFW's best known landmarks: Southfork Ranch, the property in Parker made internationally famous by the TV series Dallas, has been acquired by Centurion American Development Group, the development company owned by CEO Mehrdad Moayedi.

According to a release, the purchase includes 241 acres which span both sides of Murphy Road south of Parker Road and includes Southfork Mansion and Conference and Event Center.

Development plans include residential lots, with the size and number to be determined by Centurion and the City of Parker.

Thanks to the continued syndication of the Dallas series, viewers around the world receive a continued reminder as to the ranch's enduring tourist appeal.

In a statement, Moayedi calls Southfork one of the most important properties in DFW.

“We are looking forward to working with the City of Parker to determine the future of this historic property,” Moayedi says. “Southfork Ranch is one of the most important and beloved parcels of land in the metroplex with more than 400,000 visitors each year, and we’re proud to lead the team bringing it into its next evolution.”

Southfork Ranch joins other Centurion American Development Group projects underway in Collin County, including Collin Creek in Plano, Legacy Hills in Celina and the Villages of Hurricane Creek in Anna.

Since 1990, Centurion American has developed more than 30,000 single-family lots in dozens of communities surrounding North Texas.

The company is busy in the hospitality arena as well with its Refined Hospitality Concepts wing, overseeing the Statler Dallas hotel and restaurants such as Primo's MX, Bourbon & Banter, Scout, Overeasy, Waterproof, and Sfereco. They're also partnered with Richard Rawlings of Gas Monkey Garage fame on two new venues combining food, drink, and entertainment.

The stage was set for a Centurion takeover in July when Refined took over management of Southfork Ranch.