Pizza News

Serious Pizza reopens in Deep Ellum, still slinging crazy-big 30-inch pies

Who does not feel wonder at the sight of pizza dough being flung into the air?

Photo courtesy of Serious Pizza

A Deep Ellum pizzeria known for very big pizzas is reopening with new owners: Serious Pizza, located at 2807 Elm St., will reopen on February 26 with an expanded menu and stepped-up atmosphere.

Serious originally opened in 2011 as a hole-in-the-wall dive whose two main selling points were #1 late-night hours and #2 absurdly large pizzas spanning 30 inches across.

In 2019, the pizzeria was picked up by Milkshake Concepts, the Dallas hospitality group that owns three concepts in or near Deep Ellum including neighborhood restaurant-bar Stirr, Mexican restaurant-bar Vidorra, and their buzzy nightclub Citizen.

Spending all that time in Deep Ellum, Milkshake CEO Imran Sheikh observed that Serious had an incredible following and felt like they could expand the concept. It closed in 2020 for renovations and reimagining and now, voila, here we are.

A release promises a bigger, better experience with giant pies, "killer merch," and DJs on the weekends.

They're keeping the 30-inch New York-style pizza but have expanded the bar to feature beer on tap as well as more canned beverages. Salads have been added along with a 24-inch Big signature appetizer and dessert.

Other new things include:

Space nearly doubled
A renovation to feel more open, with expansive seating and better flow
Screens showing everything from major live sporting events to retro movies and comedic video clips
A floating DJ booth suspended from the ceiling
A mural by local artist Chris Campbell reflecting Dallas music and art culture
Lifestyle-focused merchandise worn by staff members and also available for purchase. They seem to be pretty into the T-shirts.

There's also a new Floor Captain to improve in-restaurant service and support guests tableside. Delivery is also planned to launch soon.

"We felt there was so much potential to ensure the experience started when you walked through the doors, not just when you got your pizza," Sheikh says in a statement. "From a business perspective, Serious Pizza represents a significant effort by Milkshake Concepts to grow in the fast casual sector. This brand has tremendous growth potential and location number two in Fort Worth is already under way."

Opening day festivities will include a dough-throwing showcase in the dining room, plus a branded T-shirt gifted to the last person in line. They are really into those shirts.

deep-ellum pizza

Supermarket News

Tom Thumb debuts 2 new supermarkets in the Dallas area

Courtesy photo

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Venerable supermarket chain Tom Thumb is celebrating the opening of two new stores in the Dallas area.

Sanger
A new Tom Thumb opened in Sanger at 1413 W Chapman Drive in Sanger on December 12. The long-awaited store spans 50,000 square feet with tens of thousands of items plus more than 1,000 local products.

The store features a bakery, deli, meat & seafood, produce, and floral, as well as an in-store Starbucks coffee kiosk, pharmacy in store plus drive-thru lane, and Drive-Up-N-Go grocery pick-up.

“We are so excited to open this Tom Thumb for the Sanger communities," says Division President Bill Neve in a statement. “Tom Thumb is excited to showcase our full-service grocery store and fresh new items that customers in Sanger will love."

Sunnyvale
On December 17, a Tom Thumb will open in Sunnyvale at 3400 N. Belt Line Rd. The first 300 shoppers will receive a bag of groceries, and all shoppers will enjoy the incredible deals and sensational offerings.

The Sunnyvale store is slightly larger, spanning 59,000 square feet, but with a similar lineup of bakery, deli, meat & seafood, produce, and floral. The store will also feature an in-store Starbucks coffee kiosk, pharmacy in store plus drive-thru lane, and Drive-Up-N-Go grocery pick-up. The Sunnyvale in-store Starbucks kiosk is the first for Tom Thumb to offer mobile ordering in addition to in-store ordering.

Division President Bill Neve says that they're "incredibly grateful to the town of Sunnyvale for their support of this new store and have been looking forward to meeting our newest customers and welcome them into their Tom Thumb!"

Store details
Store details include:

Prepared foods: Sushi made in-store, full-service salad case, hot line offerings, 400-plus cheese and charcuterie items, and what they call "the best fried chicken in town"
Bakery: Bread baked daily, deserts, five-star cake decorator on staff, in-store fried doughnuts, and exclusive items such as Christie’s cookies and Blue Bell ice cream cakes
Floral: Texas grown poinsettias for the holidays, bouquets, and arrangements, FTD service, balloon bar
Meat & Seafood: USDA choice and prime beef, organic and grass-fed, plus seafood purchases steamed at no additional charge
Wine and Beer: More than 1,000 wines and 85 local Texas craft brews

Starbucks coffee baristas are ready to make customers’ favorite beverages whether they are hot or cold, including Nitro and Cold Brew, along with Starbucks brand pastries.

supermarkets openings