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    Pizza News

    Serious Pizza reopens in Deep Ellum, still slinging crazy-big 30-inch pies

    Teresa Gubbins
    Feb 23, 2021 | 3:58 pm
    Serious Pizza
    Who does not feel wonder at the sight of pizza dough being flung into the air?
    Photo courtesy of Serious Pizza

    A Deep Ellum pizzeria known for very big pizzas is reopening with new owners: Serious Pizza, located at 2807 Elm St., will reopen on February 26 with an expanded menu and stepped-up atmosphere.

    Serious originally opened in 2011 as a hole-in-the-wall dive whose two main selling points were #1 late-night hours and #2 absurdly large pizzas spanning 30 inches across.

    In 2019, the pizzeria was picked up by Milkshake Concepts, the Dallas hospitality group that owns three concepts in or near Deep Ellum including neighborhood restaurant-bar Stirr, Mexican restaurant-bar Vidorra, and their buzzy nightclub Citizen.

    Spending all that time in Deep Ellum, Milkshake CEO Imran Sheikh observed that Serious had an incredible following and felt like they could expand the concept. It closed in 2020 for renovations and reimagining and now, voila, here we are.

    A release promises a bigger, better experience with giant pies, "killer merch," and DJs on the weekends.

    They're keeping the 30-inch New York-style pizza but have expanded the bar to feature beer on tap as well as more canned beverages. Salads have been added along with a 24-inch Big signature appetizer and dessert.

    Other new things include:

    • Space nearly doubled
    • A renovation to feel more open, with expansive seating and better flow
    • Screens showing everything from major live sporting events to retro movies and comedic video clips
    • A floating DJ booth suspended from the ceiling
    • A mural by local artist Chris Campbell reflecting Dallas music and art culture
    • Lifestyle-focused merchandise worn by staff members and also available for purchase. They seem to be pretty into the T-shirts.

    There's also a new Floor Captain to improve in-restaurant service and support guests tableside. Delivery is also planned to launch soon.

    "We felt there was so much potential to ensure the experience started when you walked through the doors, not just when you got your pizza," Sheikh says in a statement. "From a business perspective, Serious Pizza represents a significant effort by Milkshake Concepts to grow in the fast casual sector. This brand has tremendous growth potential and location number two in Fort Worth is already under way."

    Opening day festivities will include a dough-throwing showcase in the dining room, plus a branded T-shirt gifted to the last person in line. They are really into those shirts.

    deep-ellumpizza
    news/restaurants-bars

    Hummus News

    Revered family-owned Mediterranean restaurant debuts in North Dallas

    Teresa Gubbins
    Dec 18, 2025 | 5:32 pm
    Zon Zon
    Samantha Marie Photography
    Zon Zon food spread

    An upscale Mediterranean restaurant is coming to North Dallas from a trusted name: Called Zon Zon, it'll open at 5455 Belt Line Rd. #130, in the Work/Shop center, and it's hospitality group Yela Concepts led by Yaser Khalaf (Darna, Baboush), together with his son Mak Khalef in their first collaboration.

    According to a release, it'll open on December 22.

    Named for Mak's sister Zaina (“Zon Zon”), the restaurant will be open for lunch and dinner with a refined take on Mediterranean dining, rooted in tradition but with modern influences.

    "We tried to merge what embodies Mediterranean cuisine with dishes that people in Dallas love," Mak says. "A lot of the dishes we have on menu are Mediterranean but have American and Texan influences."

    Mezze favorites include hummus topped with green shatta and extra-virgin olive oil; baba ghanoush with charred eggplant, tahini, dukka, and pomegranate; crispy cauliflower with saffron labneh; tuna neya with tahini, mixed pickles, and Aleppo pepper; and kibbeh with ground lamb, onions, pine nuts, and dill labneh.

    Salads include seared tuna salad with freekeh and golden beets; Tahini Caesar with tahini–Caesar dressing and za’atar croutons; and roasted beets with burrata, oranges, and pistachios.

    Entrées include roasted chicken with garlic-batata and pomegranate jus; chicken shish kebab over saffron rice with almonds and raisins; hanger steak shawarma frites — a clever twist on steak frites with hand-cut fries; ZZ’s Wagyu cheeseburger with smoked provolone and house pickles; Prime ribeye with za’atar chimichurri and heirloom carrots; and apricot lamb couscous.

    The beverage program complements the menu with a Mediterranean-focused wine list and creative cocktails such as the coffee-kissed Midnight Istanbul and ZZ’s Margarita, with burnt pineapple and ras el hanout.

    Designed in collaboration with Dallas-based Coeval Studios, the restaurant features a 2,130-square-foot interior with an expansive 735-square-foot patio that seats 76, for a total occupancy near 100.

    The restaurant boasts an open kitchen, while decorative finishes include modern woodwork, rich textures, and Middle Eastern-inspired details — stylish yet inviting, with a setting that feels like home.

    “The inspiration behind Zon Zon came from wanting to create the kind of place we’ve always wished existed — a neighborhood Mediterranean spot that feels both familiar and exciting - we wanted to create a comfortable space where guests can meet up with friends or neighbors on a regular basis,” says Yaser in a statement.

    Mak went to college to sudy biomedical engineering, but says he couldn't resist the lure of the restaurant world in which he grew up.

    "Zon Zon is a reflection of everything we love about food," Mak says. "What makes this especially meaningful is building it with my dad — bringing our family’s story and passion to the table."

    openings
    news/restaurants-bars

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