Breakfast-happy restaurant chain First Watch continues its mission to colonize Dallas-Fort Worth, with the latest new restaurant set to open in McKinney, at 3009 S. Custer Rd.

Construction has barely begun, and the opening date is still a ways off, but their target is "before the end of summer," a spokesperson says.

This Florida-based chain has more than 375 restaurants in 32 states, including more than 320 locations of First Watch, 50 The Egg & I, and one Sun & Fork.

First Watch debuted in DFW in 2016, as part of a wave of new restaurants open for breakfast and lunch only. The chain has nine locations around Dallas and Forth, including Preston-Forest in Dallas, plus Plano, Richardson, Frisco, Flower Mound, North Richland Hills, Arlington, and Fort Worth.

The next DFW-area First Watch to open will be the location in Alliance Town Center, at 3001 Heritage Trace Pkwy., in Fort Worth, which is opening on June 10.

The McKinney location is going into a fairly new center called the Shops at Custer, where it joins a nail salon, T-Mobile store, waxing place, and a location of Mod Pizza. It represents both the most northern and the most eastern location so far.

First Watch serves its entire menu every day, from 7 am to 2:30 pm. None of that shutting down breakfast at 11 am because of the phony excuse that you need to change out the grill. This means you can get breakfast any time.

Traditional favorites include omelets, lemon-ricotta pancakes, sandwiches, and salads. Their eggs benedict comes with smoked salmon. There are breakfast tacos, granola, roasted vegetables, and fresh-squeezed orange juice.

Lunch offerings include a BLTE with egg, roast beef & Havarti sandwich, and ham & Gruyere melt.

First Watch has been innovating since they were founded, with new features like a juice bar including kale tonic. And they have vegan/vegetarian items, not easy to find in a breakfast/brunch setting. Their "Healthier Side" menu features a "superfood" bowl and their signature avocado toast.

Sides are a motley assortment that include biscuit and turkey sausage gravy, and Italian wedding soup.

They recently executed a new interior design scheme, which combines farm elements with a high-energy, urban vibe. The restaurant also offers complimentary newspapers and free Wi-Fi.