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    Supermarket News

    New H-E-B supermarket in Frisco will come with its own BBQ restaurant

    Teresa Gubbins
    Jun 3, 2021 | 3:44 pm
    H-E-B Frisco
    The store will be huge, but it will also include a BBQ restaurant.
    Courtesy rendering

    Beloved Texas supermarket chain H-E-B officially started construction on its new store in Frisco, which is set to open in Fall 2022.

    The company held a ground-breaking at the site on June 3 with speeches, an ice cream truck, and a 13-foot tall motorized grocery cart.

    Located at the northeast corner of Legacy Drive and Main Street, the store will follow a flagship format, with a whopping 111,000 square feet that includes a few extras above and beyond the usual supermarket.

    Highlights at the Frisco location will include: a full-service H-E-B Pharmacy with drive-thru; a "backyard" department, featuring outdoor essentials; and a True Texas BBQ restaurant with a drive-thru, which was named best barbecue chain in Texas by Texas Monthly and a top barbecue chain in the nation by Thrillist.

    They'll also house a tortilla maker, to make corn tortillas every day, which is a big customer favorite.

    Other features include a bakery with breads and cakes, deli, produce section, meat market, floral department, pets, and household goods.

    The prepared foods area will include:

    • Sushiya, with sushi made in-store daily and an Asian grill with rice bowls
    • H-E-B Meal Simple with convenient chef-inspired meals to go
    • Cooking Connection with live demonstrations and samplings for easy recipes to make at home

    The store will also have an extensive wine section with sampling station, as well as a large selection of craft beer, with sampling as well.

    The store will have Frisco motifs, as well as environmental sustainability, incorporating energy efficient inclusions such as CO2 refrigeration units, LED lighting, native landscaping, and outdoor community space.

    It'll be the first H-E-B store in the Dallas-Fort Worth area, with a second store opening in Plano, at the southwest corner of Preston Road and Spring Creek Parkway.

    H-E-B stores near the DFW area include Burleson, Hudson Oaks, Granbury, and Waxahachie. The chain has more than 420 stores and 137,000 Partners in Texas and Mexico.

    The company first entered the DFW area in 2001 when it opened its first Central Market store; there are now four in Dallas, Plano, Southlake, and Fort Worth.

    "We’re extremely excited to strengthen our commitment to the DFW Metroplex and provide the Frisco and Plano communities the best H-E-B has to offer,” said Juan-Carlos Rück, H-E-B Executive Vice President North West Food/Drug. “Our H-E-B locations across North Texas continue to thrive, and this H-E-B store will allow us to answer the long-standing call for an H-E-B in this growing community.”

    openingssupermarkets
    news/restaurants-bars

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    Tex-Mex News

    Dallas Tex-Mex institution Desperados brings the puffy tacos to Plano

    Teresa Gubbins
    Apr 10, 2026 | 4:32 pm
    Desperados puffy taco
    Desperados
    Puffy tacos at Desperados

    A Dallas Tex-Mex institution has expanded to Plano: Desperados Mexican Restaurant, a family-run Mexican and Tex-Mex favorite, has opened a location in West Plano, at 5960 W. Parker Rd. #210 in a former On the Border, just east of the Dallas North Tollway.

    Desperados is a legend dating back to 1976, with a dedicated following for its authentic Mexican and Tex-Mex favorites, and lots of margaritas, all served at a wallet-friendly price.

    The restaurant was famously founded by Jorge Levy, who was working at another Mexican restaurant when he was approached by two customers who lured him away to start his own place. Jorge secured recipes from his mother to create the restaurant's menu of authentic Mexican and Tex-Mex dishes, and they opened their historic location at 4818 Greenville Ave. in 1976.

    They followed that with a second location they opened in Garland at 3443 W. Campbell Rd. in 1996. Jorge's two sons Jake and Michael Levy joined him, beginning to work at the restaurant from a young age. Jorge helped found the annual Dallas Margarita festival in downtown Dallas, and the restaurant operated a booth at the State Fair of Texas for many years, where they won the Big Tex fried food competition with their Deep Fried Latte.

    In 2025, the Levy family retired, handing over the reins to Iron Table Hospitality, a Dallas company that also owns Firo Pizza, Craft Pies Pizza, and Fire Bowl Cafe. But Desperados is such a well-oiled machine, with many longtime employees, that little has changed, says spokesperson Shaena Rowland.

    Desperados Mural at Desperados.Photo courtesy of Desperados

    The Levys also lent a hand with the expansion, she says.

    "They always wanted to expand to the north and helped scout the location," she says. "Desperados has maintained a wonderful group of regulars and many of the original customers from Greenville Avenue now live in Plano."

    "Jorge, the founder who came up with these recipes, has also been back in our kitchen showing the cooks how to do it," she says

    Specialties include their chile relleno; fajitas in chicken, beef, or shrimp; brisket and seafood tacos; upscale dishes such as steak Argentina, a tenderloin with chimichuri sauce; and what many swear is the best flan in town. To keep things fresh, they regularly rotate in new dishes with recent additions such as a quinoa bowl and stuffed avocado salad.

    But they're best known for their Desperados tacos, their version of the cult puffy tacos from San Antonio in which the taco shell gets fried until it puffs into a crisp, airy, and chewy experience. Desperados' rendition has two crispy flour tortilla tacos, jack cheese, choice of beef or chicken fajita meat, pico de gallo, and avocado. It's their most-ordered entree since opening day.

    A close cousin are their flautas, rolled in flour tortillas, filled with brisket or chicken, and deep-fried until also-puffy, served with guacamole, refried beans, and sour cream ranchero sauce. Most dishes average $15.

    Margaritas are a key part of their appeal, with a big lineup of flavors such as frozen original and mango; the Texas Tornado, which brings to mind Mi Cocina's mambo taxi; as well as an irresistibly creamy new avocado margarita that was a major hit on opening day in Plano. And their "Margarita Wednesdays," featuring margaritas for $4, are a Desperados tradition.

    tex-mexopenings
    news/restaurants-bars

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