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    Burger News

    Shake Shack restaurants across Texas debut trendy veggie burger

    Teresa Gubbins
    Jun 25, 2018 | 8:48 am
    Shake Shack Veggie Shack
    A new veggie burger joins the lineup at Shake Shack.
    Photo courtesy of Shake Shack

    In a major concession to the growing number of diners seeking vegetarian fare, Shake Shack, the New York-based burger chain, has added a new item to its notoriously limited menu: a veggie burger.

    Called the "Veggie Shack," the burger is being rolled out at a majority of its nine locations in Texas as of June 25, a company representative confirmed.

    The new burger initially was introduced in mid-April on a test-market basis at six locations — three in New York, two in Los Angeles, and one at The Domain location in Austin.

    The Texas debut represents the next big step in the company's national rollout, a representative said. Other locations will likely get the veggie burger, but no timetable has been announced.

    The Texas locations include three in Dallas — at Uptown, Preston-Royal, and Plano; two in Austin, including South Lamar; and one in Houston, at Rice Village, which will get the veggie burger later this week. The location in San Antonio is not getting the veggie burger for now.

    The patty is made from black beans, brown rice, and roasted beets. It comes topped with provolone cheese, lettuce, tomato, onions, and pickles.

    As served, it's vegetarian, but not vegan; Shake Shack's standard burger bun has a small amount of dairy. However, the mustard-mayo blend served on the burger is vegan, and customers can ask to remove the cheese and replace the standard roll with a gluten-free bun that's vegan.

    Until now, the only vegetarian option at Shake Shack has been the 'Shroom Burger, a decidedly decadent portobello mushroom, breaded, deep-fried, and stuffed with Muenster and cheddar cheese.

    According to Bon Appetit, culinary director Mark Rosati and his team developed 10 versions of the Veggie Shack over a six-month testing period.

    The burger is $7.29 — same as the Shake Shack's other burgers.

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    Attention, shoppers

    Long-awaited Kroger Marketplace ready for big debut in Little Elm

    Stephanie Allmon Merry
    Jul 20, 2026 | 9:29 am
    Kroger Little Elm
    Photo courtesy of Kroger
    Kroger will open in Little Elm on July 31.

    After nearly two years in the making, Kroger's new Marketplace store in Little Elm is finally ready to debut. The grocery chain has set Friday, July 31 as the opening date of its 123,000-square-foot store at 26587 E. University Dr.

    According to a release, the store is a nearly $40 million project that will bring about 200 jobs and serve the rapidly growing communities of Little Elm, Aubrey, Providence Village, and beyond.

    Announced in 2024, the new location is Kroger's first Marketplace-format store to open in North Texas this year. In addition to a full-service grocery with produce, meat and seafood, floral, and pharmacy departments, the expanded concept includes home goods, apparel, toys, and other general merchandise.

    Shoppers also will find specialty features such as a Murray's Cheese counter, a fresh-cut fruit kiosk, and a fuel center with 14 pumps plus a grab-and-go kiosk for snacks and beverages.

    "This new Marketplace store reflects Kroger's long-term commitment to serving families who are putting down roots and building their future in one of the fastest-growing areas of North Texas," said Rudy DiPietro, president of Kroger's Texas Division, in a statement.

    The grand opening begins at 6 am on July 31, when the first shoppers through the doors will receive prizes, gift cards, and coupons for free breakfast items. Kroger also will offer grand opening discounts through August 4, including 30 cents off per gallon for Kroger Rewards members at the fuel center during the weekends of July 31-August 2 and August 7-9.

    The Little Elm location is Kroger's 208th store in Texas. Targeting the fast-growing suburbs north of Dallas, the grocer also has new stores under construction in Anna, Fate, McKinney, Princeton, as well as the Sendera Ranch community in north Fort Worth.

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