Greenville Avenue News

Social House tackles Tex-Mex with new restaurant on Dallas' Lower Greenville

Those tacos will be filled with smoked chicken and smoked brisket.

Photo courtesy of Don Chingon

Best known for fun and games and a good-time brunch, the folks behind The Social House are broadening their cuisine horizon with Don Chingon, a new restaurant opening on Lower Greenville in early September. Their hope is to redefine Tex-Mex, with novel dishes, a stellar atmosphere, and attentive service.

The restaurant is opening at 2237 Greenville Ave., in the former gas station at the corner of Belmont Avenue, across the street from what used to be the Whole Foods Market. Co-owner Shawn Rao says that with Don Chingon, they hope to offer a Tex-Mex that's different from what is generally found around town.

"We've always wanted to do a Tex-Mex place and hoped to put a fresh spin on the genre, rather than the same old stuff," he says. "And for us as a company, it represents a little more serious step towards food."

The Syn Group oversees a number of concepts, including multiple locations of Social House, its lively bar-restaurant; Sidebar, a lounge in Uptown Dallas; and America Gardens, a restaurant-bar in Fort Worth.

Rao says they went to restaurants in the area and around the country, seeking inspiration for something different from the same-old. That means no combination plates. Menu items include michelada-roasted chicken, Mexican lasagna, a pork chop braised for 18 hours, and enchiladas filled with short rib or smoked chicken.

There are carne asada fries — french fries topped with carne asada, uh huh — plus chicken and brisket tacos, with chicken and brisket that's smoked, not braised. Their lineup of cocktails will include more than 20 margarita options and 10 frozen drinks.

Prices start at $12. Most items will be under $20, with their most expensive dish, sea bass, at $28. But hey that sea bass comes poached in Dos XX and is served with Southwest hash, pickled radishes, and mango vinaigrette.

If you've driven by the space, you already know that they've invested serious dollars on the construction. The building has a cool midcentury flair, with some eye-catching colored shiplap on the exterior. Inside, there's a 40-foot mural with your prototypical sugar skulls, and on the patio is a 9.5-foot piñata.

This is a departure from what they originally planned for the space, which was a restaurant-bar with a bigger patio and more games. The feedback they got from the neighborhood was not in favor of such a concept.

"It's a great location, and fresh Tex-Mex seems like a better fit," Rao says. "When it comes to Tex-Mex, that area is under-served."

tex-mex greenville-avenue openings

Bar News

Rodeo Dallas bar takes party to Uptown Dallas at new location

Rodeo

Rodeo bar is open in Uptown

A bar with Deep Ellum roots is expanding to Uptown Dallas: Called Rodeo Dallas, it'll open at 2922 N. Hall St. in the space previously occupied by Palms Bar. According to co-owner Joseph "JD" Ybanez, it'll open on November 28.

The first Rodeo location in Dallas opened in 2023 at 2724 Elm St. from Ybanez and partner Josh Reagan, a pair of hospitality veterans whose prior venues include Longshots in Dallas, plus two locations of Varsity Tavern, in Fort Worth and in Tempe.

Ybanez' first bar was Trophy Ranch in Fort Worth which had a mechanical bull. "That's where I learned how popular it was," he says. (He also became familiar with Fort Worth's bar scene and went on to open a Rodeo spinoff in Fort Worth's West Seventh district in 2024.)

In August 2025, the Deep Ellum location became the focal point of neighborhood concerns about crime and was closed via an order from the Dallas city attorney. Ybanez says the city is scapegoating Rodeo for other problems in the neighborhood, and that the Deep Ellum location isn't going anywhere.

“This is not a relocation,” he says. “We maintain an ongoing legal dispute with our landlord Asana Partners regarding the re-opening of our Deep Ellum establishment. The Uptown location represents an expansion of the brand.”

Prior to opening Rodeo in Deep Ellum, they opened a predecessor in Tempe in 2018, called Rodeo Ranch. It served as a template for the concept, with an "adult playground" with mechanical bull, bottle service, girls in bikinis, DJs, dancing, and light show.

According to Ybanez, visitors to the Uptown location can expect to take these factors to the next level.

“The Uptown space offers an expansive back patio,” Ybanez says. “This area will feature a massive video wall, optimizing it for communal sports viewing. Furthermore, we have executed a comprehensive refinement of our food menu, which we are confident will elevate the guest experience."

The menu is rendered by Donde Los Tacos, the highly regarded Mexican taqueria in Oak Clifff, with $3 and $4 tacos, like trompo, barbacoa, and suadero. The Uptown location will also serve brunch with dishes such as chilaquiles.

"We have meticulously preserved the core of the Rodeo experience: the unparalleled atmosphere and vibes, our commitment to genuine hospitality, the homegrown character of the brand, and the inclusive spirit that welcomes every member of the community," Ybanez says.

uptown openings