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    Man Want Yogurt

    Central Market now sells boneheaded yogurt marketed to manly men

    Teresa Gubbins
    Sep 12, 2013 | 4:38 pm

    Everyone knows that yogurt is "girl" food. What man in his right mind would mince down the dairy aisle to pick up one of those teensy cartons with all the fruit and flowers all over it?

    And yet what a dilemma for those real men harboring a secret desire for a taste of the sweet, fermented, bacteria-injected cow's milk being spooned up by the ladies. Man wants yogurt. But man needs packaging that won't threaten his tenuous masculinity.

    Man wants yogurt. But man needs packaging that won't threaten his tenuous masculinity.

    Now in Texas, man gets Powerful Yogurt, with its powerful name, masculine package and emphasis on protein. Introduced by a Miami-based company in March 2013, Powerful just landed with a grunt on Central Market shelves.

    The package is a black with deep crimson swirls that evoke a tiger, grrrr. (Or maybe a condom wrapper?) The logo includes a bull's head with horns. Strong like bull. The shape of the carton slopes up forcefully, like the finely chiseled torso of a man who has bench-pressed 350 pounds, over and over and over. There is absolutely nothing homoerotic about the package at all.

    The yogurt is described as providing "active men with superior protein source." (No need for the "a" before "superior protein source." Men don't need conjunctions.)

    According to company spokesperson Sarah Goldthwait, who gamely handles all manner of skeptical questions, dairy has up to now been "a no-man's land – but this is bringing guys to the dairy aisle," she says. She claims that Powerful is more manly for three reasons.

    "Men need more protein on the whole than women do," she says. "Serving size is the other difference. It's the key thing in making a guy choose yogurt instead of something like beef jerky.

    How many sports nutrition professionals, expert trainers and food science PhDs does it take to add protein to a yogurt?

    "Yogurt wasn't appealing to men as a snack. So we made an 8-ounce package. Many yogurt companies are going smaller, to a 5.3-ounce package. But we wanted to do the opposite, to give guys a snack that would be filling and satisfying."

    Powerful is also pumped with live active cultures "to help with overall health and digestion," Goldthwait says, a polite way of saying that it helps with your poo.

    According to the website, the company, founded by dairy industry veteran Carlos Ramirez, reflects the "combined effort of many sports nutrition professionals, expert trainers, food science PhDs, marketing mavericks, the best all-natural food distributor in NY, and a lot of talented and dedicated individuals made the first yogurt specifically for men a reality."

    How many sports nutrition professionals, expert trainers and food science PhDs does it take to add protein to a yogurt?

    As for the protein needs of a man versus the rest of us puny creatures, those seem to be as overstated as Americans' overall obsession with protein in the first place. According to The Harvard Medical School Family Health Guide, "Despite all the hype about high-protein diets, our protein requirements are really quite modest. ... As a rule of thumb, people of both sexes and any size will do fine with about 60 grams of protein a day."

    One carton of Powerful contains 20 to 25 grams.

    The sticky part about Powerful's claims is that its manly yogurt isn't actually more proteiny than regular yogurt. An analysis by Men's Fitness found that, "ounce-for-ounce, Powerful Yogurt has around the same amount of protein" as other yogurts. The reason they can get away with saying they have more protein is because of the bigger portion size.

    But not to worry: Goldthwait says that they're going to increase the dose. "We're boosting our protein in the coming months," she says. "Our audience is very protein conscious."

    Powerful Yogurt's packaging evokes a tiger, grrrr.

    Powerful Yogurt
    Photo courtesy of Powerful Yogurt
    Powerful Yogurt's packaging evokes a tiger, grrrr.
    unspecified
    news/restaurants-bars

    Holiday dining

    Master list of Dallas restaurants serving Easter brunch in 2026

    Teresa Gubbins
    Mar 6, 2026 | 3:55 pm
    Adolphus
    Adolphus
    Easter 2026 falls on April 5.

    Before brunch was the staple it is today, there was Easter brunch. (Although maybe in olden times, they called it lunch.) Whatever it was called, the migration to munch following Easter Sunday services is a tradition that dates back decades.

    In more recent years, brunch has evolved into a weekly celebration — but the Easter Sunday brunch will always remain a standout brunch and thus deserves its own list.

    In 2026, Easter falls slightly on the early side: April 5. That's less than a month away. Never too soon to get those reservations in.

    Here's our list of restaurants serving Easter brunch in Dallas for 2026. Bookmark it and check back. We'll add more as restaurants reveal their menus.

    Adolphus. The downtown Dallas hotel will host Easter brunch in the Grand Ballroom with omelets, seafood, carving stations, pastry, and Easter-themed sweets, plus a complimentary glass of sparkling wine. $140, or $50 for children 12 and under. 214-742-8200.

    Asador. Renaissance Hotel restaurant will host buffet featuring chilled seafood, omelet and carving stations, spring salads, charcuterie, and desserts. Stop for photos at the spring floral arch in the lobby. 10 am-3 pm, last seating at 2:30 pm. $95, or $40 for 12 and under.

    Blue Mesa Grill. Southwestern chain will serve brunch with beef tenderloin chimichurri, glazed ham, red chile salmon, a build-your-own street taco bar, omelets, huevos rancheros, and waffles with fried chicken. Dessert will feature flan, sopapilla cheesecake, and fruit cobblers. Mimosas included. $45, or $15 for 11 and under. 8 am-4 pm. Addison 972-934-0165, Plano 214-387-4407, Fort Worth 817-332-6372.

    Commons Club. Virgin Dallas hotel restaurant will host a four-course feast featuring shareables, off-menu entrees, dessert station, mimosas, and Bloody Marys. Seatings at 10 am, 12 pm, and 2 pm. $65, or $35 for 12 and under. Note: The Easter menu is the only dining option available during brunch.

    Dakota's Steakhouse. Chef-inspired three-course brunch featuring seasonal dishes including lobster omelet, steak & eggs, smashburger, carrot cupcakes, and stuffed French toast. $58, or $30 for 12 and under. 10:30 am-2 pm. At dinner, it's Prime Rib Sunday from 5-9 pm.

    Dee Lincoln Prime. Frisco steakhouse will host a special Easter menu with crabcakes, Nutella stuffed French toast, eggs Benedict, and 14-oz Prime rib. Plus regular menu selections such as filet duo and lobster mac & cheese. 10:30 am-2:30 pm. Dinner 3-10 pm.

    Dolce Riviera. Brunch buffet featuring Italian favorites and brunch classics including bruschetta bar, salads, omelets, carving station, pasta, dessert station, and brunch cocktails. From 12-2 pm, the Easter Bunny will be available for photos. 10 am-4 pm. $90, or $40 for 12 and under.

    El Carlos Elegante. Three-course Easter brunch served family-style will include crab cake tostada & squash tetelita, plus choices from yellowfin ceviche with osetra caviar and aguachile, empanadas poblano with chicken, Torrejas tres leches with fruit, Prime beef carne asada with chilaquiles & eggs, halibut a la Veracruzana, or roasted shishitos with crème fraîche, plus guava cheesecake for dessert. 11 am-3 pm. $99.

    Golden Corral. Grill-buffet chain has brought back its All-You-Can-Eat Butterfly Shrimp & Steak special in time for Easter, featuring sirloin and shrimp — adding a surf-and-turf experience for $19 to their regular buffet, which is $15 at lunch and $19 at dinner. Available through April 19, from 11 am-9 pm at all seven DFW locations in Arlington, Grapevine, Grand Prairie, Dallas, Fort Worth, Mesquite, and North Richland Hills.

    Hôtel Swexan. Annual Easter Bunny Brunch in the Grand Ballroom will feature chef specialties, spring desserts, and full-service bar with cocktails, sparkling selections, and non-alcoholic options. Three seatings: 9:30 am, 12 pm, and 2:30 p.m. $105, or $50 for 12 and under.

    Lombardi Cucina Italiana. Italian restaurant at the Star in Frisco will host Easter brunch or dinner with chef specials alongside regular menu of authentic Italian pastas and seafood. 11 am-3 pm, dinner until 10 pm.

    Mercat Bistro. Three-course brunch with seasonal starters, entrees, dessert, and seasonal drinks, with seating in open-air gazebo or dining room. 10 am-4 pm. $85, or $35 for 12 and under.

    Mister Charles. Luxurious three-course brunch will feature choices from oysters with French 75 granita, crabcake with kohlrabi salad, brioche French toast with bananas foster and chantilly, beef filet with sauce bordelaise, halibut with sauce vierge, peekeytoe crab eggs benedict with uni hollandaise, pistachio tiramisu, or chocolate gateau with caffe latte gelato. 11 am-3 pm. $125.

    Night Rooster. Design District restaurant will host a special dim sum brunch. 10 am-3 pm. Dinner service at 5 pm.

    Nuri Steakhouse. Award-winning steakhouse will host special Easter brunch — a rare daytime experience. 11 am-2 pm.

    The Ritz-Carlton Dallas, Las Colinas. Knife Steakhouse will host a lavish brunch with carving stations, raw bar, pastas swirled in a Parmesan wheel, wood-fired pizza, and a showstopping dessert display. Plus a family-friendly hands-on egg-decorating experience led by the pastry team.. $135, or $65 for 12 and under. 12-4 pm. 972-717-0700.

    The Saint. Italian steakhouse in the Dallas Design District will host Italian-inspired brunch 10 am-3 pm, plus regular dinner service at 5 pm.

    Saint Ann. Three-course brunch with refined interpretations of American brunch classics, and seasonal drink specials. The Easter Bunny will be available from 11 am-2 pm, and there'll be live music on the patio from 11 am-3 pm. 10 am-4 pm. $60, or $30 for 12 and under.

    Sanjh. Upscale Indian restaurant will host Easter buffet with offerings that include kachumber & chickpea salad, deviled eggs, butter chicken, shahi paneer Makhana, and a chaat station with gol gappe and dahi bhalla papri. Plus desserts including mango cheesecake and gulab jamun. 11 am-3 pm. $65, or $32.50 for 12 and under.

    SĒR Steak + Spirits. Brunch buffet with "egg hunt" station featuring lobster deviled eggs and egg dippers action station; carving spread with ham, pastrami pork belly porchetta, rotisserie chicken, and beef tomahawk; waffle & pancake station; pastries, macarons, panna cotta, flourless chocolate cake, and a chocolate fountain. 9 am-2 pm. $95, or $35 for 12 and under. Regular dinner menu also available.

    Silver Fox Steakhouse. Richardson steakhouse will open early for a brunch with an Easter special: beef tenderloin benedict with asparagus and fingerling potatoes for $69. Brunch cocktails include bloody Mary with Tito’s Vodka, mimosa, and Southern Socialite with Garrison Brothers HoneyDew Bourbon, Aperol, Reàl Strawberry, bitters, and prosecco. 11 am-4 pm.

    Sister. Greenville Avenue restaurant will host a three-course brunch with za’atar focaccia with chili olive tapenade, piquillo tahini dip with crudité & pita, smoked salmon carpaccio, cacio e pepe lumache, beef tenderloin with chimichurri, shakshuka in Vadouvan tomato sauce, bengali potatoes with currant & poblano chutney, and olive oil cake with raspberry ganache. 11 am-3 pm. $79. 214-888-8660.

    III Forks. Steakhouse will open early for a special Sunday brunch featuring three Benedicts: beef tenderloin, crabcake, and lobster, served with asparagus and fingerling potatoes, $59 -$69. Brunch cocktails include bloody Mary with Tito’s Vodka, mimosa, and Southern Socialite with Garrison Brothers HoneyDew Bourbon, Aperol, Reàl Strawberry, bitters, and prosecco. 11 am-3 pm. Plus full menu 11 am-8 pm. Frisco 972-267-1776, Addison 945-299-1776.

    Urban Italia. Brunch at Victory Park restaurant will feature Italian salumi & cheeses, Caprese and Caesar salad, crabcakes, shrimp cocktail, omelets, frittatas, penne vodka, meatballs, Atlantic salmon, Italian ricotta cheesecake, and tiramisu. April 5. 10 am-3 pm. $75 for adults, $38 for 12 and under.

    Y.O. Ranch Steakhouse. West End restaurant will offer a three-course meal with lobster bisque, chicken-fried quail, buffalo filet oscar, and pecan crusted trout. $68. 11 am-4 pm.

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