Frozen treats
Texas' Blue Bell ice cream jumps on the protein bandwagon with new line

Blue Bell Pro has 33 grams of protein or more per serving.
The famous Brenham, Texas-made ice cream brand Blue Bell is flexing a new product line: a "high-protein frozen dairy dessert." Called Blue Bell Pro, it supplies 33-35 grams per serving depending on the flavor.
That's more than an Ensure meal replacement shake or a cup of cottage cheese, which influencers can't stop putting in every recipe.
The forthcoming line includes five flavors: vanilla, chocolate, strawberry, coffee, and salted caramel.
Fueled by the popularity of GLP-1 weight loss medications and social media trends, "high-protein" is one of the hottest food and nutrition categories of the moment. Blue Bell now goes head to head with cult-favorite Halo Top and other high-protein desserts in the frozen food aisles.
But, what is a "frozen dairy dessert?" Other Blue Bell flavors are labeled as ice cream, but this product line seems not to meet the Food and Drug Administration's qualifications for ice cream. It would need to be at least 10 percent milkfat by weight to make the cut.
The Blue Bell Pro recipe is also gluten-free, has 25-27 grams of carbs per serving, and has zero grams of added sugar. Although Blue Bell hasn't released the full nutrition information for Blue Bell Pro, it already sells one "no sugar added country vanilla" ice cream, which contains polydextrose, Splenda Brand sucralose, and other sweeteners.
There are more straightforward ways than icy desserts to get more protein in your diet, and it is possible to have too much.
According to the Mayo Clinic, the average sedentary adult should eat 0.8 grams of protein per kilogram of body weight, which would be 60 grams a day for someone who weighs 165 pounds. People who exercise regularly should instead eat 1.1-1.5 grams per kilogram of body weight (75-90 grams for the same 165-pound person), and heavy trainers should eat more. A cap of 150 grams would be "excessive" for this hypothetical person, even if they exercise a lot.
Blue Bell says Blue Bell Pro is coming to grocery st in spring 2026.
