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Sandwich shop

Bread Zeppelin stuffs Frisco with its famous salad-filled baguettes

Stephanie Allmon Merry
Jun 2, 2026 | 9:00 am
Bread Zeppelin

Bread Zeppelin's unique sandwiches stuff a salad inside.

Photo courtesy of Bread Zeppelin

The Dallas salad chain famous for its salad-stuffed baguettes is opening a new location in Frisco: Bread Zeppelin will debut at 4331 Main St., Suite 120, Frisco, on Friday, June 5.

The new shop marks the 11th location in Texas since they launched in 2013 in Irving, with more to come, they say. Frisco followed a shop that opened in McKinney in February.

Bread Zeppelin's unique sandwich-making process involves taking a freshly baked baguette, hollowing it out, and stuffing a salad inside. It's a portable salad on the go — one you can eat in the car, no fork, no muss.

They have a big fan following and earned a nomination for Best Sandwich in the 2026 CultureMap Tastemaker Awards.

Their Chicken Caesar, with bites of grilled chicken, croutons, Parmesan, and chopped Romaine, made CultureMap's "Definitive list of 16 great sandwiches in Dallas for fall 2024." The writer noted, "The bread is really good — crunchy but light, and absorbing the salad dressing ever so slightly. For only $10."

For those who eschew bread, a "Zeppelin" can also be ordered as a bowl; they also offer soups and use their bread "scraps" to make delicious, warm bread pudding.

To mark the grand opening in Frisco on June 5, a ribbon cutting at 10 am will be followed by a “bread coring ceremony,” featuring the cutting and coring of the first Zeppelin to be served at the new restaurant. According to a release, opening day festivities will also include:

  • Free Zeppelins for a year for the first 50 guests*
  • A prize wheel featuring free combos, cookies, drinks, gift cards and loyalty points
  • Mystery receipt giveaways featuring prizes such as a Bread Zeppelin YETI tumbler, earbuds, a Bose speaker and more

Opening weekend keeps the fun going with:

  • Free kids meals for children under 10 on Saturday, June 6 and Sunday, June 7 (in-store only)
  • A weekend-long profit share benefiting The Miracle League of Frisco
  • A QR code giveaway where local organizations and sports teams can enter for the chance to receive sponsorship support from Bread Zeppelin

The restaurant will continue the celebration throughout the following week, June 8-12, with in-store-only promotions including:

  • Two daily giveaways where guests can scan an in-store QR code for the chance to win catering for 12 people
  • 50% off entrées after 5 pm (limit one entree per person)
  • 25% off catering orders booked through Catering@breadzeppelin.com

“Frisco continues to grow quickly, but it still feels incredibly community-driven,” said Co-Founder Troy Charhon, in a statement. “We wanted this opening to feel interactive and welcoming from day one, whether guests stop by for the ribbon cutting, bring their family over the weekend or discover us through local partnerships. We’re looking forward to building lasting connections here.”

The Frisco restaurant will be open daily from 10:30 am-9 pm.

sandwich shop openings frisco
news/restaurants-bars

New 'cue

Seasoned pitmaster fires up Latin-inspired Texas BBQ for Uptown Dallas

Luciana Gómez
Oct 13, 2026 | 11:59 am
Rodeo City Provisions BBQ
Photo courtesy of Rodeo City Provisions
Meat platter with sides at Rodeo City Provisions.

A barbecue restaurant from Mesquite is coming to buzzy Uptown Dallas before the end of the year: Called Rodeo City Provisions, it will take over the short-lived NADC Burger spot at 2908 McKinney Ave.

The restaurant comes from Leo Morales, a seasoned chef and pitmaster. Born to a Colombian mother and a Mexican father and raised in New York, Morales draws heavily on his roots to shape the distinct flavors in his food.

Morales has worked in kitchens since he was a teenager, rising from dishwasher to director and operating partner at Barrel & Bones Craft Bar and Smokehouse, then general manager at Smoky Rose in Lakewood. He briefly owned his first barbecue spot in Fair Park, Parry Avenue Barbecue Company, which earned him a Rising Star Chef nomination at CultureMap’s 2022 Tastemaker Awards.

He later became chief operations officer for Refined Hospitality, overseeing culinary operations for the restaurants at The Statler and the Mesquite Rodeo. That experience paved the way for a return to barbecue in 2024, when Rodeo City Provisions debuted as a concession and suite vendor at the Mesquite Rodeo.

A year later, Morales expanded into a vacant space next to the arena (at 1818 Rodeo Dr.), opening a full-service restaurant under the same brand.

“We are a traditional Texas barbecue restaurant, where I put who I am into it, so I do a lot more than salt, pepper, and garlic,” Morales says. “We use spices like guajillo, chile de árbol, and achiote — real flavors that I grew up with.”

Rodeo City Provisions Rodeo City Provisions is going into the old NADC spot at 2908 McKinney Ave.Photo courtesy of Rodeo City Provisions

This approach shines through in a menu featuring prime brisket, ribs, pulled pork, turkey, and chicken by the pound, paired with Latin-inspired sides like creamed corn with queso fresco and Tajín, and borracho pinto beans. Beyond traditional barbecue cuts, the menu offers tortas, tacos, sandwiches, smoked brisket queso, and quesi-birria quesadillas.

Rodeo City Provisions also serves breakfast, including tacos, pork belly French toast, jalapeño cheddar sausage biscuits with gravy, and a loaded “Brekky Sandwich” stacked with chorizo, pork belly bacon, birria brisket, cheese, and a fried egg.

Prices are relatively affordable, ranging from $2 tacos and sandwiches for less than $15 to two-meat plates for $19 and three-pound meat boards that serve up to six people for $140. Weekly specials include pork belly burnt ends on Fridays and $20 racks of ribs on Sundays.

Just a year after launching the Mesquite location, Morales had an opportunity to expand to McKinney Avenue through longtime friends who own the building. The two-story space will feature counter service downstairs, with seating for about 50 guests. Upstairs, seating for roughly 80 will accommodate a hybrid service model, with full service and QR codes at tables for easy ordering. An outdoor smoke pit will sit next to the patio.

The Uptown location will serve breakfast, lunch, and dinner, along with a few exclusive menu items. Those include a turkey club stacked with smoked turkey, pulled pork, pork belly bacon, lettuce, tomato, and beef tallow mayo, plus a smoked brisket French dip on bolillo bread with Gruyère cheese and au jus.

Rodeo City Provisions in Uptown will be open 7 am-7 pm Tuesday-Sunday; closed Mondays.

barbecue pitmaster chef tastemaker awards uptown dallas
news/restaurants-bars

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