Fried Chicken News
New Nashville hot chicken restaurant in Frisco adds a Lebanese twist
A new Nashville-style hot chicken restaurant has debuted in Texas with a unique twist. Called Crimson Coward, it's a California-based concept that has opened its first Texas location in Frisco, at 3246 Preston Rd. #510a, serving tenders, wings, and sandwiches.
Crimson Coward was founded in the Los Angeles area in 2018, with the first location in Downey, and has opened three more in the southern California, including Long Beach and Garden Grove.
The menu includes tenders, wings, boneless breast, and chicken sandwiches, served on a brioche bun, topped with slaw and pickles. For those who want to skip the chicken, there's a grilled cheese sandwich on toast.
They just introduced an innovative "bunless" Nashville hot chicken sandwich, in which chicken is wrapped in a tortilla, then pressed and grilled, like a Cuban sandwich.
Sides include mac & cheese, potato salad, coleslaw, fried pickles, and fries. There's a decadent item called Joey Eat Fries, a loaded fries dish topped with chicken, slaw, pickles, and melted cheese.
The chicken can be ordered in the usual array of heat levels, starting with no heat and ending with one that cautions diners about its fiery effects.
The twist is in the unique mix of spices, including a heady dose of garlic, that reflect the chain's Lebanese-American heritage.
The Frisco location is from Hassan Bawab, an entrepreneur and founder of Magic Logix, a digital marketing agency. Bawab had done all of the marketing for Crimson Coward and decided to open after location after witnessing its integrity and popularity.
"The feedback from customers was so positive and heartfelt," Bawab says. "I also liked the brand and the quality of the food. I know there are other Nashville chicken places out there, but most are like fast-food, with frozen and pre-made ingredients."
"Crimson Coward uses fresh ingredients, and makes the food to order," he says. "It's not sitting in a warmer. Sides are made fresh daily. It's also 100 percent Halal."
Bawab is already working on a second location in Dallas. He's also related to Crimson Coward's founder, Ali Hijazi, who is his brother-in-law. It's all in the family.
"It's not a corporate franchise," Bawab says. "We put a real focus on the food, the spices, the breading."