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    Author News

    Dallas restaurant honcho to do book signing for his dishy new tell-all tome

    Teresa Gubbins
    Apr 19, 2023 | 2:08 pm
    Mark Brezinski

    Restaurant industr veteran Mark Brezinski has written a dishy new book.

    mma.prnewswire.com

    A Dallas-based restaurant industry honcho has written a dishy new book: Called ForkFight! Whisks, Risks, and Conflicts Behind the Restaurant Curtain, it's by Mark Brezinski, a 45-year food & beverage pro famous for creating or co-creating some of the industry's biggest game-changing concepts.

    Heralded by Simon & Schuster as "the most compelling, insightful, and white-knuckled journey behind the restaurant curtain since Anthony Bourdain's Kitchen Confidential," the 225-page hardcover book, published by Post Hill Press, chronicles Brezinski's colorful career, spanning the globe in search of culinary discoveries and inspirations with industry icons like the late Norman Brinker, Paul Fleming, Phil Romano, and chefs Michael Mina and Mark Miller.

    If you love hot gossip about restaurant industry bigwigs, this book is a must-read.

    Brezinski will be doing a book signing of ForkFight! on Saturday, April 22 from 1-3 pm at Bizzy Burger Merchants, his latest concept, located at 13251 Montfort Dr., Dallas.

    A graduate of the famed School of Hotel Administration at Cornell University, Brezinski has had a hand in creating multiple nationally acclaimed restaurant companies, from Pei Wei to Velvet Taco to Tin Star to Trinity Groves.

    In a statement, Brezinski says that he uses the book to open up about his successes and failures in the restaurant world, wherein he worked alongside some "dynamic" personalities, dynamic, that's a nice word.

    "This is certainly a no-holds-barred look inside this consistently challenging industry that keeps me coming back for more," he says.

    Former associates and collaborators such as Christophe Poirier, Chief Brand Officer, New Business Development, at Pizza Hut Global, offer high praise.

    "Many creative guys are working on renovation, they take something that exists, polish it, and make it look new," Poirier says. "Not Mark. He has the capability to create a new blue ocean."

    Lane Cardwell, former CEO of Boston Market, former President of P.F. Chang's China Bistro, and former CEO of Eatzi's Market & Bakery, notes that despite all his achievements, Brezinski retains an almost-surprising humility.

    "I have lived in this industry for decades and learned something new about it in every chapter of the book," Cardwell says. "Informative, entertaining, and filled with life lessons, ForkFight! should yield this humble individual the credit he so rightfully deserves for his contributions to the industry."

    Brezinski's creations have won many a "Hot Concept" award, and he was recently named one of "Nation's Restaurant News Most Influential Restaurant CEOs." D Magazine hailed him as "the father of Dallas' fast casual food scene" and in 2020, he was named one of North Texas Top 500 CEOs by the D CEO Magazine.

    His travels have taken him from Tokyo to Tuscany, from San Francisco to Shanghai, and from Mumbai to Maui. And while his concept have comprised a wide range of cuisines, including Indian, Italian, French, and Vietnamese, Brezinski says he has always had a soft spot for Asian food - in concepts he consulted on such as Marugame Udon, and in restaurants he founded, such as Bengal Coast, the Asian-fusion restaurant he founded in the Centrum Building on Oak Lawn Avenue, now closed.

    Dallas has been the lucky recipient of many of his innovative ideas and concepts including

    • Banh Shop, the fast-casual banh mi concept he helped Yum! Brands launch in 2014
    • Food halls: Brezinski was well ahead of the curve when he co-founded Uptown Urban Market, a food hall in the Gables building in Uptown Dallas in 2014
    • Bizzy Burger Merchants, his newest concept that reimagines a better version of fast food, featuring petite burgers made from HeartBrand Premium Akaushi Beef served on cult favorite King's Hawaiian buns

    "I hope that this book takes readers to all of these places and more while telling behind-the-scenes stories — sometimes funny, often heartbreaking, and never without lessons learned," Brezinski says. "I believe that the journey is a remarkable tag-along to the highs and lows of being an entrepreneur and the self-discovery that comes with each stop."

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    Blending cultures

    Dallas Matcha Club brings community together over trendy green tea

    Mariah Bennett
    Jan 19, 2026 | 12:30 pm
    Matcha
    Photo by Jason Leung on Unsplash
    Matcha

    Members of a unique Dallas social club are bonding over the world's trendiest drink: matcha. The Dallas Matcha Club (DMC) aims to foster a community through a shared love of matcha, while supporting local businesses and making new friends.

    Matcha is rapidly growing in popularity worldwide, with the global market projected to reach $6.35 billion by 2029. The tea has its origins in China, but it was developed and refined in Japan; tea leaves are ground into the green powder that's used for matcha lattes and smoothies, whose appeal has skyrocketed in recent years — especially among Gen-Z.

    DMC Founder Aaliyah Iwamoto created the social club in October 2024 after moving to Texas from Hawaii.

    “Since I'd just moved, I wanted to get to explore the city,” Iwamoto says. “I figured trying new cafes was the perfect way to do it ... I was hoping to meet new people."

    Iwamoto, who is of Japanese heritage, says matcha had been a part of her life long before it became buzzy. Whenever she visits Japan, she brings back matcha tins from Nishio — and on a previous trip, even toured a matcha farm.

    “When I first started [DMC], I didn't know that [matcha] was going to get as big as it did and have such a global impact,” Iwamoto says.

    Now she is parlaying her love of matcha into a social experience with dozens of other matcha enthusiasts in North Texas.

    On "matcha meetups," club members visit local coffee shops and matcha hot spots together, from downtown Dallas to Fort Worth to McKinney.

    The group also hosts events at which members can gain new skills and hobbies. Matcha-specific activities have included classes where they've made chawans, or “matcha bowls,” as well as matcha-whisking workshops. They've also hosted more general-interest events such as paint and sips, Pilates classes, bracelet making, picnics, yoga sessions, and more.

    Their most recent event was a Matcha Winter Market with La Maison Bleue Cafe, which included a Christmas toy drive for Children’s Health Plano.

    Dallas Matcha Club The Dallas Matcha Club on one of their meetups.Photo courtesy of Dallas Matcha Club

    While some events have drawn as many as 150 attendees, most see about 30 to 50 people. Members are a diverse group of primarily 20- and 30-somethings at various stages of life — from parents who come with their kids to college students.

    “I feel like there's a good mix of people from all different places, too, not just Texas," Iwamoto says.

    What makes matcha such a community connector is its ties to a culture, she says.

    “'It’s not just a drink. There's a whole process that goes into making the matcha, and a whole process into making your latte at home,” Iwatmoto says. “People are learning about the different tools that you use to make matcha, which are all Japanese ... people are learning through enjoying matcha."

    The club’s Instagram page, which has nearly 5,500 followers, proclaims, "Whether you’re an avid matcha lover or matcha newbie, the Dallas Matcha Club is the community for you!"

    Iwamoto underscores that DMC is a welcoming group for anyone.

    “Most of the people that attend like matcha, but there are some people who are new to it," she says. "There's also some people who just tag along with their friends and they're more of a coffee person. Anyone's welcome."

    Anyone interested in joining the Dallas Matcha Club can follow their Instagram @dallasmatcha and fill out the membership form, which is linked in their Instagram bio. There is no fee to become a member of the DMC.

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