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    Frozen Margarita News

    Landmark Bar & Kitchen to bring fun neighborhood vibes to Addison

    Teresa Gubbins
    Oct 13, 2025 | 3:48 pm
    Mac & cheese burger at the Landmark

    Mac & cheese burger at the Landmark

    Landmark

    There's a new neighborhood hangout coming to Addison: Landmark Bar & Kitchen, a restaurant concept from SS Hospitality Group, will open at 5100 Belt Line Rd., #410, in the Village on the Parkway, in the former Verts Mediterranan Grill, tucked between Vidorra and Hawkers.

    According to SS Hospitality Group principal Sam Sameni, the restaurant will open on October 20.

    Landmark is known for its Southern hospitality, chef-driven comfort food, lively bar program, and oh yes, a mechanical bull. The first location opened in Fort Worth in 2013, with a goal to create a place "where everyone feels welcome and the good times roll," Sameni says.

    “Landmark has always been about community. It’s the place you come to unwind, catch a game, share a drink, and make memories,” Sameni says. “We’re excited to bring that experience to Addison — and even more excited to continue expanding across Texas.”

    There's also a location currently under construction in Lubbock.

    Landmark Bar & Kitchen Mechanical bull at Landmark Bar & KitchenLandmark

    Guests can look forward to riding “Buckshot Bronco,” Landmark’s mechanical bull, as well as daily happenings including live entertainment and themed nights such as music bingo nights. The space also features flexible event areas for private parties, happy hours, and corporate gatherings.

    Food & drink
    The menu features appetizers like trash can nachos, meatballs, and Southwestern egg rolls with chicken, spinach, & black beans.

    There are wings both boneless and with bone; flatbreads such as mushroom truffle; and pastas such as spaghettini with shaved parmesan and pine nuts.

    There are seared tuna tacos, burgers, steak sliders, fried chicken sandwich, and Cajun chicken alfredo, which is one of Landmark's most popular dishes.

    A daily lunch special with items like chicken-fried chicken on Fridays is $10. Desserts include a Dubai chocolate cheesecake.

    Prices range from $10 to $20. There's a separate late-night menu — an abbreviated version of their regular menu — and they also host brunch on Saturdays and Sundays.

    The bar menu is fun, featuring nine margaritas, a "cappuccino martini" — a twist on the omnipresent espresso martini — a bubble gum daiquiri, and some showpiece drinks including a liquid nitrogen margarita with popping fruit pearls with that's frozen tableside; and a flaming with spicy tamarind tequila, chamoy, tajin, and lime that's served flaming.

    While the location is slated to open on October 20, they're also hosting a VIP sneak peek. To get in, sign up at www.LandmarkBars.com.

    SS Hospitality Group specializes in bars, restaurants, and large-scale events, with a portfolio that includes Landmark Bar & Kitchen, Theory Nightclub, Texas Republic, and Baila Cantina y Cocina (coming soon). The group also owns Texas Festivals & Events, recently merged with the International Margarita Organization (IMO), and is one of the largest event producers in the country, known for its flagship Margarita Festival series across the U.S. and other food & beverage events.

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    Coming soon

    Downtown Dallas gets new modern Mexican spot with 'tacokase' twist

    Stephanie Allmon Merry
    Mar 25, 2026 | 2:46 pm
    Luna Roja
    Photo courtesy of Luna Roja
    Luna Roja translates to "red moon," as depicted in a striking mural in the dining room.

    A new "modern" Mexican restaurant is landing in downtown Dallas: Called Luna Roja, it will open at 1525 Elm St., near the AT&T Discovery District.

    According to a release, opening day will be Thursday, April 2. Luna Roja takes the space formerly occupied by Elm St. Cask & Kitchen inside the Hilton Garden Inn. A separate restaurant entrance that does not require diners to enter through the hotel is under construction.

    Translated as "red moon," Luna Roja promises to bring something fresh and new to the area: namely, a "tacokase" experience led by chef Omar Larson, they say. It's a fun taco-twist on omakase, one of the hottest dining trends in Dallas right now.

    Omakase is the dining experience in which the chef prepares a multicourse tasting menu of small bites made to order. While omakase has no set number of dishes, it usually ranges from 10 to 20 courses depending on how excessive the chef/restaurant is.

    "Luna Roja will introduce a tacokase experience, a chef-led tasting inspired by traditional Japanese omakase highlighting a curated progression of tacos and complementary flavors," the release says. "The experience is offered as a monthly activation, giving guests an opportunity to explore seasonal ingredients and specialty creations from the culinary team."

    Luna Roja A variety of dishes at Luna Roja.Photo courtesy of Luna Roja

    When diners at Luna Roja are not tacokase-ing, they can enjoy a menu that showcases regional Mexican flavors and fresh ingredients, with many dishes designed for sharing. The restaurant will be open for breakfast, lunch, dinner, and weekend brunch.

    Lunchtime shareables include:

    • Shrimp and Scallop Aguachile with cucumber-radish salad, avocado purée, and spicy aguachile verde on a crispy tortilla
    • Street Corn Croquettes with cotija, jalapeño, fresh lime, and Tajín
    • Torta Luna: Bolillo roll with slow-cooked citrus pork, melted cheese, onion, cilantro, salsa verde, and avocado
    • Taqueria Smash Burger: Beef patties with Oaxaca cheese, poblano rajas, caramelized onions, Maggi burger sauce, lettuce, tomato, and pickle (served with fries)
    Larger plates served for dinner include:
    • Ancho Glazed Short Ribs with sweet potato purée and charred poblano relish
    • Chipotle Honey Glazed Half Chicken with charred poblano mashed potatoes, roasted carrot, onion escabeche, and charred lime
    • Carne Asada: 44 Ranch skirt steak with bean purée, enchilada guajillo sauce, and guacamole
    • Crispy Skin Salmon with black bean purée, salsa verde cruda, radish, lime oil, and microgreens
    • Seared Scallops with sweet corn purée, salsa macha, and charred scallion relish

    Weekend brunch will feature favorites such as Hawaiian Bigeye Tuna Tostadas (layered with citrus-soy, chipotle aioli, salsa macha avocado, radish and cilantro); and Huevos en Purgatorio (with poached eggs simmered in chile de árbol tomato sauce and topped with cilantro, queso fresco, pickled red onions and radish, served with corn tortillas).

    A dedicated taqueria menu will feature heirloom corn masa tortillas filled with options like Al Pastor, Guajillo Shrimp, and Wild Mushrooms - with all the trimmings.

    The beverage program features more than 50 selections of tequila including blancos, reposados, añejos, extra añejos, mezcal, and sotol. Signature cocktails include the Mexican Mule “La Mula” with Milagro Silver tequila, ginger beer and lime; and the Spicy Mango Margarita with El Jimador Blanco Tequila, serrano, agave, mango, lime and tajin.

    Luna Roja The bar area, which looks out to the patio.Photo courtesy of Luna Roja

    Luna Roja's interiors aim to fuse contemporary Mexican design with traditional symbolisms. "Murals by FGIII Fine Art Productions, textured stone accents, and saturated colors evoke the spirit of Mexican heritage," the release says.
    There will also be a spacious bar, outdoor patio, and private dining space, they say - "creating a new gathering spot that reflects both the spirit of Mexico and the energy of downtown Dallas.

    Upon opening April 2, their entire operating schedule will be:

    Breakfast: 6 am-11 am Monday-Friday
    Lunch: 11 am-1:30 pm Monday-Friday
    Dinner: 4 pm-9 pm Sunday-Thursday / 4 pm-10 pm Friday-Saturday
    Brunch: 10 am-3 pm Saturday-Sunday
    Bar: Open-11 pm Sunday-Thursday / Open-12 am Friday-Saturday
    Happy Hour: 4-6 pm Monday-Friday

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