Krabby Patty News

Here's the 100+ restaurants joining the Spongebob Krabby Patty Kollab

nypost.com

Nickelodeon and Paramount have launched a national promotion to celebrate the anniversary of one of its landmark cartoons: SpongeBob SquarePants.

Called The Krabby Patty Kollab, it's a program involving more than 100 restaurants doing their own spinoffs of the iconic Krabby Patty, the cartoon's signature dish. According to a release, the promotion begins Tuesday, October 8, when select restaurants will offer a variety of interpretations, including dumplings, falafel, burgers, doughnuts, ice cream and more.

“SpongeBob SquarePants began his journey as a fry cook, flipping Krabby Patties in the pilot episode of the series 25 years ago, and the coveted patty has since remained an enduring fixture in Bikini Bottom,” said Sherry Liu, SVP Studio Franchise Strategy & Operations, Nickelodeon and Paramount. “Though its formula remains a secret, SpongeBob SquarePants fans will now be able to enjoy imaginative interpretations of the legendary Krabby Patty through this unique collaboration.”

The Krabby Patty Kollab program brings more than 100 renditions to life in over 250 local restaurants across New York City, Los Angeles, Chicago, Dallas, Atlanta, San Francisco, Seattle, Miami, Las Vegas, Toronto, London, and Mexico City, and will be on menus through October 27. Visit https://krabbypattykollab.com/ for a list of local participating restaurants.

To bring the “The Krabby Patty Kollab” to life, Nickelodeon and Paramount teamed up with Off The Menu and The MRG Group, who have previously collaborated on creating leading experiential food-centric events and viral food-moments. Fans can get the latest updates by following @offthemenu account on Instagram.

For fans across the U.S., Canada and Guam, Wendy’s® will offer their own unique “Krabby Patty Kollab” Burger and Pineapple Under the Sea Frosty® through early November.

Participating restaurants include Wendy's, Amboy, Avicue, Babe's, Backyard, Bagel Miller, Bagel Boss, Ban Ban Burger, Bar Code, Beast & Cleaver, Black Cactus, Black Tap, Boa, Boom Bang, Brick N Cheese, Brooklyn Dumpling Shop, Bun Sum, 99 Burgers, Butcher & Sons, Calic Bagel, Cherry Street Barbecue, Chi Tea, Chipsy, Cinderella, Cowy Burger, Cris and John, Dats Deli, Daughter, The Dearborn, Duck Donuts, Early Birds, Edzo's Burger Shop, El Desembarco, Ess-a-Bagel, Farmhouse Kitchen, Fat Sal's, Fred's Meat & Bread, Frontier, The General Muire, Hamburger America, Hamburguesa, Harlem Shake, Hat Creek, Hero, Heavy Salt, Irv's Burgers, Jealous Fork, Joe's Red Hots, Katsu Burger, Klein's, LaBirra Bar, Lalo!, Le Reve, Little Goat Diner, LOL Burger Bar, Lorenzo, Lubbies Bagels, M&F, The Mac Factory, Manjay, Marathon Burger, Mark's Off Madison, Mas Por Favor, Meat Castles, Monty's, Moongate Lounge, Nielsen's Frozen Custard, Noka Ramen & Bar, Nowon, O/S, OK's Deli, Old School, Oomi, Oui Melrose, Pacheco Taco N Burger, Penelope's Vegan Taqueria, Phoenicia Diner, Pincho Burgers & Kebabs, Pinkbox, Pioneer, Pizzeria Mozza, Pomella, Prince St. Pizza, Puffy Pandy, Randy's Donuts, The Region, Rubi's, Saint Bread, Salt & Straw, Seoul Taco, Serious, Slutty Vegan, Smacks Hamburgers, Smashed, Smiley's Burger Club, Smoke Daddy's, Smoke & Fire, Sea & Garden, Soul & Smoke, Starship Bagel, Super Duper, Sweet Stack, Tacos 1986, Taqueria Chingon,Ugly Delicious, U.S. Burger Service, Utopia Bagels, Voi Ca Phe, West Egg Cafe, Wingmans, Wood's Chapel BBQ, Yokai Izakaya, and Yukon Pizza.

“The Krabby Patty Kollab” comes as Nickelodeon and Paramount continue to roll out a wide-ranging slate of 25th anniversary programs for SpongeBob SquarePants, including all-new original content across the Paramount ecosystem; one-of-a-kind location-based experiences; exclusive consumer products and games, first-to-market partnerships and so much more.

Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.

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Cool new hang

Rollin Joe's coffee shop to open in old New York Sub space by SMU Dallas

Rendering courtesy of Rollin Joes

Rollin Joe's is going into the old New York Sub space across from SMU.

The iconic former New York Sub space across from Southern Methodist University is being amped up as a cool new off-campus hang: Rollin Joe's, an all-day, music-driven, coffee and beverage shop, will open at 3411 Asbury St., Dallas.

It will debut in late summer or early fall 2026, says a release, in time to serve espresso drinks, matcha, smoothies, and teas to a new crop of undergrads who need caffeine.

Rollin Joe's comes from SMU alumnus (and Cowboys owner Jerry Jones' nephew) Jerry W. Mooty, Jr. and hospitality veteran Kirk Thompson, who are transforming the longtime campus-area location into an all-day destination "pairing quality beverages with curated music, comfortable spaces and a community-focused atmosphere," the release says.

The location is notable for generations of SMU students and Park Cities residents who loved New York Sub, which had occupied the space since 1974, before closing earlier this year.

According to the release, Rollin Joe's will encompass 1,373 square feet with seating for 45 to 50. Features will include a covered patio, walk-up ordering, and a "Quick Sip" window for customers on the go.

The menu will focus on beverages, including coffee and espresso drinks, matcha beverages, specialty teas, smoothies, protein drinks, refreshers, energy beverages, grab-and-go sandwiches and snacks.

Notably, it will not sell alcohol. This is not a bar, frat boys.

Rollin Joe's will be an all-day coffee spot.Rendering courtesy of Rollin Joe's

Rollin Joe's will operate from morning through late evening, transitioning from coffee runs and study sessions to afternoon meetups and evening gatherings.

Music will also be a priority. According to the release, house music will be part of the daily soundtrack, with live DJs performing several nights per week and occasional guest DJs to help set the vibe.

For Mooty, the location was a key part of the project.

"The former New York Sub location holds a special place in the hearts of generations of SMU students and Park Cities residents," Mooty said in a statement. "When the opportunity arose to bring new life to the space, we saw a chance to honor that legacy while creating a new gathering place built around great drinks, music, community and meaningful connections."

Mooty is CEO and principal of Christie's International Real Estate @properties Lone Star. He says the idea for Rollin Joe's dates back more than a decade.

To clarify, the namesake "Joe" is not necessarily a person, but a concept, and what he's "rollin'" is, well, left to the imagination. As the release explains, "At the center of the brand is 'Joe' - a laid-back, music-loving personality who embodies the culture and spirit of Rollin Joe's. More than a host, Joe represents the welcoming, upbeat experience the founders hope to create for every guest who walks through the door."

Mooty explains, "The Rollin Joe's concept - and Joe's distinctive look and personality - has been a passion project of mine since I left the legal profession in 2012. I always believed in Joe as the focus of a beverage concept, but I knew bringing him to life would require operational expertise I didn't yet have."

Thompson joined the project after moving to Texas in 2024. His background includes owning and operating Panera Bread franchises in Kentucky and Florida, as well as Jimmy John's locations in Austin.

"When Jerry showed me what he had created, I immediately saw the potential," Thompson says. "The beverage category is evolving rapidly, and there was an opportunity to build something different - something that combines exceptional drinks, hospitality, music, and community."

The space was designed by Alexander Quintanilla of Q-ARC. According to the release, the design draws inspiration from music culture, vinyl listening lounges, and modern cafés, with comfortable seating, greenery, and lighting intended to complement the music-focused atmosphere.

coffee shop smu openings coffee