Krabby Patty News

Here's the 100+ restaurants joining the Spongebob Krabby Patty Kollab

nypost.com

Nickelodeon and Paramount have launched a national promotion to celebrate the anniversary of one of its landmark cartoons: SpongeBob SquarePants.

Called The Krabby Patty Kollab, it's a program involving more than 100 restaurants doing their own spinoffs of the iconic Krabby Patty, the cartoon's signature dish. According to a release, the promotion begins Tuesday, October 8, when select restaurants will offer a variety of interpretations, including dumplings, falafel, burgers, doughnuts, ice cream and more.

“SpongeBob SquarePants began his journey as a fry cook, flipping Krabby Patties in the pilot episode of the series 25 years ago, and the coveted patty has since remained an enduring fixture in Bikini Bottom,” said Sherry Liu, SVP Studio Franchise Strategy & Operations, Nickelodeon and Paramount. “Though its formula remains a secret, SpongeBob SquarePants fans will now be able to enjoy imaginative interpretations of the legendary Krabby Patty through this unique collaboration.”

The Krabby Patty Kollab program brings more than 100 renditions to life in over 250 local restaurants across New York City, Los Angeles, Chicago, Dallas, Atlanta, San Francisco, Seattle, Miami, Las Vegas, Toronto, London, and Mexico City, and will be on menus through October 27. Visit https://krabbypattykollab.com/ for a list of local participating restaurants.

To bring the “The Krabby Patty Kollab” to life, Nickelodeon and Paramount teamed up with Off The Menu and The MRG Group, who have previously collaborated on creating leading experiential food-centric events and viral food-moments. Fans can get the latest updates by following @offthemenu account on Instagram.

For fans across the U.S., Canada and Guam, Wendy’s® will offer their own unique “Krabby Patty Kollab” Burger and Pineapple Under the Sea Frosty® through early November.

Participating restaurants include Wendy's, Amboy, Avicue, Babe's, Backyard, Bagel Miller, Bagel Boss, Ban Ban Burger, Bar Code, Beast & Cleaver, Black Cactus, Black Tap, Boa, Boom Bang, Brick N Cheese, Brooklyn Dumpling Shop, Bun Sum, 99 Burgers, Butcher & Sons, Calic Bagel, Cherry Street Barbecue, Chi Tea, Chipsy, Cinderella, Cowy Burger, Cris and John, Dats Deli, Daughter, The Dearborn, Duck Donuts, Early Birds, Edzo's Burger Shop, El Desembarco, Ess-a-Bagel, Farmhouse Kitchen, Fat Sal's, Fred's Meat & Bread, Frontier, The General Muire, Hamburger America, Hamburguesa, Harlem Shake, Hat Creek, Hero, Heavy Salt, Irv's Burgers, Jealous Fork, Joe's Red Hots, Katsu Burger, Klein's, LaBirra Bar, Lalo!, Le Reve, Little Goat Diner, LOL Burger Bar, Lorenzo, Lubbies Bagels, M&F, The Mac Factory, Manjay, Marathon Burger, Mark's Off Madison, Mas Por Favor, Meat Castles, Monty's, Moongate Lounge, Nielsen's Frozen Custard, Noka Ramen & Bar, Nowon, O/S, OK's Deli, Old School, Oomi, Oui Melrose, Pacheco Taco N Burger, Penelope's Vegan Taqueria, Phoenicia Diner, Pincho Burgers & Kebabs, Pinkbox, Pioneer, Pizzeria Mozza, Pomella, Prince St. Pizza, Puffy Pandy, Randy's Donuts, The Region, Rubi's, Saint Bread, Salt & Straw, Seoul Taco, Serious, Slutty Vegan, Smacks Hamburgers, Smashed, Smiley's Burger Club, Smoke Daddy's, Smoke & Fire, Sea & Garden, Soul & Smoke, Starship Bagel, Super Duper, Sweet Stack, Tacos 1986, Taqueria Chingon,Ugly Delicious, U.S. Burger Service, Utopia Bagels, Voi Ca Phe, West Egg Cafe, Wingmans, Wood's Chapel BBQ, Yokai Izakaya, and Yukon Pizza.

“The Krabby Patty Kollab” comes as Nickelodeon and Paramount continue to roll out a wide-ranging slate of 25th anniversary programs for SpongeBob SquarePants, including all-new original content across the Paramount ecosystem; one-of-a-kind location-based experiences; exclusive consumer products and games, first-to-market partnerships and so much more.

Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.

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Spring Arrival

West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Photo courtesy of Ulloa's

Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

restaurants bars peruvian flavors west dallas oak cliff kent rathbun