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    Pizza News

    Latin pizza chain to relocate oldest location in Dallas' Oak Cliff

    Raven Jordan
    Sep 19, 2024 | 12:21 pm
    Pizza Patron

    Pizza from Pizza Patron

    Pizza Patron

    A pizza chain known for its Latin twist is opening a location in Dallas' Oak Cliff: Pizza Patron, known for innovative toppings like chorizo and chihuahua cheese, is opening a restaurant at 2222 Fort Worth Ave. #140, in a buzzy new shopping center at Colorado Boulevard.

    The opening actually represents a relocation; they'll be closing their restaurant at 2627 W. Jefferson Ave., which was one of their oldest locations, says director of marketing Juan Reyes.

    "We've been part of Oak Cliff for over 30 years and wanted to stay connected to our lifelong Patrón(a)s," he says.

    The new location will open in November.

    Pizza Patron was founded in Dallas in 1986 by entrepreneur Antonio Swad and his then-wife Bernadette Fiaschetti, who also went on to found the Wingstop chain. The couple sold Pizza Patron in 2016 to franchisee Charles Loflin and partner Chris Partyka, who relocated the headquarters to San Antonio.

    They currently have more than 80 locations across Texas and Arizona, with 30-plus locations in DFW including their most recent three openings in Forney, Cedar Hill, and Grand Prairie.

    "Dallas will always be home, it's where we got our start," Reyes says.

    Pizzas come in two sizes, 14-inch large and 18-inch extra large ranging from $9-$22. They also offer other items, like wings and churros.

    Pizza Patrón set itself apart in its early days by targeting the Hispanic population through its use of Spanish in marketing, as well as Latin touches on the menu. In addition to classic toppings like pepperoni, there's a section of the menu called "Latin-inspired" with creative options like the chicken enchilada pizza, featuring chicken, red onions, and poblano cream sauce, finished with freshly chopped cilantro.

    And among their three crust options, along with classic and thin, is an outside-of-the-box maíz crust made from a combination of corn and wheat flour that's softer, lighter, and foldable — like a tortilla version of a crust.

    You can’t get much more Latin than a carne asada pizza with roasted tomatillo salsa verde on a tortilla-like crust.

    “Our dough is proofed for a full 12 hours, allowing the yeast and sugars to develop the optimal flavor profile,” Reyes says in a statement. “We also use a cold-mixing and proofing process, which enhances the depth of flavor as the dough rises. Our unique maíz crust is a standout feature that sets Pizza Patrón apart. You won't find this unique crust anywhere else.”

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    Coffee News

    Italian brand Lavazza Coffee opens training facility in Dallas

    Teresa Gubbins
    Dec 15, 2025 | 5:33 pm
    Lavazza Coffee
    Lavazza
    Lavazza Coffee

    A coffee brand from Italy has planted a stake in Dallas: Lavazza, founded in the northern Italian city of Turin in 1895, has opened a state-of-the-art training center in Dallas, at 1722 Routh St. #960, where it will serve as a hub for coffee enthusiasts throughout the Southwest.

    Dallas is the newest outlet in Lavazza's coffee training network, joining locations in New York, Chicago, Miami, Los Angeles, West Chester Pennsylvania, and Toronto — part of their expansion across high-growth markets in the U.S., and its mission to elevate coffee culture globally. (They're also doling out endorsement dollars in commercials featuring Steve Carell and John Krasinski.)

    The facility is equipped with espresso, brewing, and coffee innovation equipment, and will serve Lavazza partners, industry professionals, baristas, and distributors. They'll offer hands-on training, SCA certification, menu development, and emerging coffee trends.

    Lavazza already partners with many respected hospitality groups and culinary destinations in Dallas including Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat's Steakhouse, and Vandelay Hospitality.

    In October 2025, Lavazza also began serving coffee on flights by Fort Worth-based American Airlines — further strengthening their connection to the North Texas market. The facility will enable Lavazza to provide closer, more consistent support to these partners and help elevate their coffee programs through continued training and collaboration.

    Lavazza has been owned by the Lavazza family for four generations. Today they're one of the leading players on the global coffee scene, with a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse.

    In a statement, Lavazza North America president Hossam Ashraf says that "Dallas has an incredible energy and an ever evolving coffee scene," while Lavazza North America Marketing VP Daniele Foti says that Dallas is great, and we must concur.

    "As one of the fastest growing hospitality and culinary markets in the country, Dallas represents a tremendous opportunity for Lavazza," Foti says. "Our investment in this new Training Center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day. Dallas is a city of innovation and high standards, and we are excited to deepen our roots here."

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