Dallas' Richard Rawlings ditches Lite - gasp - for new beer partnership
Famed Gas Monkey Garage owner Richard Rawlings has found a new beer.
According to a release, the Dallas entrepreneur and notorious beer aficionado — he is always always cracking open a Lite — has shifted gears (what a clever press release verb!) to team up with Garage Beer, a craft light beer made by Braxton Brewing, a Kentucky-based brewer founded in 2014 by brothers Evan and Jake Rouse.
They describe it as a light beer that's "won the hearts and minds of beer loving dads by strumming the strings of nostalgia." Anyone who does not hire this press release writer is doing it wrong.
"It's a beer that doesn’t take itself seriously and allows itself to just simply be a beer," they say. "As the slogan goes, it’s simply ‘Beer Flavored Beer'."
According to their figures, Garage Beer is the fastest-growing beer in the U.S., growing by an unprecedented 252 percent in the past year. It has an established presence in Ohio, Kentucky, and Indiana, and has recently expanded into Illinois, Pennsylvania, Michigan, and Tennessee.
Garage Beer Marketing VP Corey Smale says they're excited to have Rawlings on board, stating, “Throughout his career, Richard has proven to be undeniably awesome at building massive communities from the ground up through hard work and light-heartedness — both of which resonate strongly with the Garage Beer brand."
In the release, Rawlings says that "when I first saw the brand then tasted Garage Beer, it resonated with the ethos of garage culture — a shared passion that reverberates nationwide. Its rocketship success mirrors the cultural impact. It’s America in a can and I needed to be a part of the brand and the business."
On his Instagram, however, he implies that he chose it because it's apolitical. "There's something that I really don't care to know when I'm hanging out in my garage and drinking my garage beer," he says. "And that is, who is my beer gonna vote for? Politics does not belong in the garage."
In May, some conservatives got in a lather over a two-month-old ad Miller ran that attempted to humorously apologize for previous ads exploiting women.
Let's end on two more enchanting press release verbs:
- "Their mutual commitment to fun and adventure sets the stage for a thrilling ride into the perfect brand fit."
- "The star of Discovery Channel’s car-building reality show, Fast N’ Loud, finds his new bearings with Garage Beer."